Associate Field Marketing Manager

Remote, North America

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.

This position is 100% remote and will be based in the United States or Canada.

An overview of this role

We are seeking a dynamic Associate Field Marketing Manager to support field marketing strategies and drive sales pipeline growth for AMER Sales and Ecosystem programs. The ideal candidate will thrive in a fast-paced environment, taking charge of regional marketing programs, detailed planning, and proactive communication. This role falls under the Regional Marketing team. This role will directly support the AMER Field Marketing Managers in executing targeted marketing initiatives designed to drive pipeline growth and meet specific sales objectives. This role may occasionally assist the Channel Marketing Manager in executing targeted marketing initiatives for the ecosystem team, such as managing joint campaigns, coordinating partner events, and ensuring these efforts align with broader ecosystem goals.

What you'll do in this role

  • Campaign Support: Assisting in the planning, execution, and tracking of marketing campaigns, events, and programs.
  • Legal and Procurement Management: Process all third-party vendor contracts and procurement, including approvals and legal coordination
  • Event Coordination: Managing logistics for workshops, webinars, and regional events, including venue sourcing, setting up virtual events, and organizing materials.
  • Sales Alignment: Working closely with the sales team to align marketing initiatives with sales goals, support pre- and post-event actions, and communicate results.
  • Budget Management: Handling financial aspects like forecasting, budgeting, and processing payments for events and campaigns.
  • Lead Management: Assisting with lead list management, tracking, and post-event follow-up coordination.
  • Tool Management: Utilizing tools such as Salesforce, Marketo, and other project management and marketing platforms to ensure smooth operations.
  • Collaboration: Partnering with internal teams such as corporate event marketing, product marketing, and operations to drive successful campaign outcomes.

Overall, an Associate FMM ensures seamless execution of field marketing activities while building foundational knowledge of strategy and operations in marketing.

We're looking for

  • 3 years of field marketing experience 
  • Strong communication skills with an emphasis on collaboration
  • Extremely detail-oriented and organized, with a track record of meeting deadlines
  • Ability to travel up to 25%
  • Alignment with company values and the ability to work in a values-driven environment

How GitLab will support you

The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

California/Colorado/Hawaii/New Jersey/New York/Washington/DC pay range

$60,500 - $129,600 USD

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

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