Vice President, Product Marketing

About Us

Our leading SaaS-based Global Employment Platform™ enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities. At G-P, we’re dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere.

Our diverse, remote-first teams are essential to our success. We empower our Dream Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated.

The work you do here will positively impact lives around the world. We stand by our promise: Opportunity Made Possible. In addition to competitive compensation and benefits, we invite you to join us in expanding your skills and helping to reshape the future of work.

At G-P, we assist organizations in building exceptional global teams in days, not months—streamlining the hiring, onboarding, and management process to unlock growth potential for all.

G-P helps organizations build global teams in minutes, not months. As part of this mission, we’ve created an indispensable AI agent for HR leaders, G-P Gia™. Gia is our AI-powered global HR agent that provides HR compliance guidance instantly. Built on over a decade of global employment and legal expertise and 100,000+ vetted articles, Gia analyzes and generates compliant documents and delivers the answers that HR leaders trust — reducing reliance on outside legal counsel and cutting compliance costs by up to 95%.

About The Position:

G-P is seeking an experienced leader, Head of Product Marketing who will be a key driver in G-P's future growth through launching new products, enabling the global sales force, developing differentiated positioning, and evangelizing new innovations in the G-P platform.

The Head of Product Marketing will be responsible for orchestrating the key marketing content, messaging and enablement across G-P. They will work closely with the Product Management team to influence the product strategy by providing market and customer insights and building cross-functional launch plans to drive product awareness and adoption. They’ll also work closely with our global Sales, Marketing and Operations teams to enable them to effectively position our product with consistent and differentiated messaging.

This individual will develop a deep understanding of the market landscape, prospective customers and buying process along with in-depth technical knowledge of customer use cases. You will be expected to own, manage and analyze our existing products and business lines and help identify compelling new opportunities to drive exponential growth.

What you will do:

• Collaborate with product management to create a shared vision of how we show and describe the value of G-P's offerings and execute on that vision.
• Build a world-class Product Marketing team to ensure that the team is appropriately staffed and mentored to deliver on G-P's product marketing goals.
• Provide input on product priorities based on prospect, customer, industry and competitive research.
• Create product positioning, messaging and value propositions that differentiate G-P in the market.
• Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, positioning.
• Support creation of sales tools and collateral including presentations, data sheets, case studies, demo videos, and white papers. Train and support global sales team to articulate product positioning and advantages.
• Partner with Marketing teams to develop content to increase coverage of G-P in key analyst publications, trade, business and press.
• Serve as the voice of G-P Product offerings, charged with speaking with authenticity and depth to tell the story of how our offering is driving the paradigm shift in the industry.
• Own execution of Customer Advisory Board framework including recruitment, management and meeting logistics.

What We Are Looking For:

Minimum Requirements:

• 15+ years of relevant work experience in high profile technology/ SaaS solutions and product development companies; working knowledge of HRIS is a plus.
• Experienced people leader who has built, developed and retained high performing teams.
• Experience building trusted relationships with executive sponsor and end users.
• Proven track record in building, getting buy-in and executing marketing plans and product launches.
• Excellent communication skills to explain complex technology concepts into simple and intuitive communications.
• Proven track record of spearheading cross departmental collaboration in a fast moving, technical environment.
• Strong experience selling and marketing to enterprise customers on a global scale across North America, EMEA and the Asia Pacific regions.
• Demonstrated experience building credibility with and delivering results for product, sales and marketing teams.
• Uses data to measure results and inform strategic decision making.
• Compelling storyteller with a strategic and analytical mindset who can engage customers and prospects.
• Proven leadership to work cross organizationally and influence alignment to directly impact company direction and sales success.
• Demonstrated ability to clearly communicate the unique value proposition through messaging frameworks, website experiences, customer facing collateral and sales tools.
• A customer-first mentality to go above and beyond to deliver for the customer.
• Proven team player who has managed launch of new products and services across key functional teams.
• Deep passion for market intelligence including market dynamics, buyer personas and buying criteria.
• Keen knowledge of product pricing and packaging offers to customer value and be a key stakeholder in pricing decisions.

We will consider for employment all qualified applicants who meet the inherent requirements for the position. Please note that background checks are required, and this may include criminal record checks.

The annual gross base salary range for this position is $X - $X plus variable compensation.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

G-P. Global Made Possible.

G-P is a proud Equal Opportunity Employer, and we are committed to building and maintaining a diverse, equitable and inclusive culture that celebrates authenticity. We prohibit discrimination and harassment against employees or applicants on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other legally protected status.

G-P also is committed to providing reasonable accommodations to individuals with disabilities. Individuals with disabilities are encouraged to apply for these positions. If you need an accommodation due to a disability during the interview process, please contact us at careers@g-p.com.

Individuals residing, or applying to work, in the United States: California or Philadelphia, Pennsylvania,  please review the following additional information:

G-P will consider qualified applicants with arrest or conviction records in accordance with the California Fair Chance Act, Los Angeles City Fair Chance Act Ordinance, Los Angeles County Fair Chance Act Ordinance, and San Francisco Fair Chance Act Ordinance. Los Angeles applicants can review additional information regarding the Los Angeles City Fair Chance Act here: Fair Chance Initiative for Hiring Ordinance, and Philadelphia applicants can review information pertaining to Philadelphia’s Fair Criminal Record Screening Standards Ordinance here: Fair Chance Poster. Any consideration of a candidate’s background check with arrest or conviction records will include an individualized assessment based on the factors required by applicable law, including the candidate’s specific record and the duties and requirements of the specific job.