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Senior Growth Marketing Analyst

Remote US

About the Team

We are looking for a Senior Growth Marketing Analyst who thrives at the intersection of data, product, engineering, and marketing. The ideal candidate will have a strong analytical, marketing, and business background – with a desire to make companies grow.

As a key contributor of the Marketing and Communications team, you will be accountable for the full implementation of our growth marketing strategy: planning, launching, assessing, and optimizing. You will also be responsible for the creation, support, and iteration of our current data models and reporting standards.

In addition, you will be given opportunities to develop data-driven insights and recommendations to help improve our product and marketing effectiveness. You will be on the cutting edge of data science, leveraging our data sources to propose new ideas and drive key strategic outcomes through both offline and online efforts.

Role Overview

  • Strategy: Strategically drive and efficiently scale paid customer acquisition strategy (online and offline) across channels including but not limited to: paid social, paid search, app installs, content marketing, organic referral, email, influencer marketing, podcast ads, and video advertising. 
  • Modeling: Maintain and improve our current data models spanning across LTV, forecasting, CRM, attribution, and more. Develop new frameworks, data science techniques, and predictive analytics to better understand our users and the impact of our marketing investments.
  • Dashboarding: Transform datasets using SQL and Python allowing stakeholders to easily slice and dice pivot tables, charts and dashboards. Build beautiful and insightful dashboards in our BI software, Mode.
  • Reporting: Operate and streamline our reporting standards, providing access to metrics, data, and tools needed for decision-making and optimization by the Growth team and executive team.
  • Cross-functional: Leverage data to drive projects focusing on new user growth, mobile usage, and revenue - collaborating closely with product, marketing, and engineering.
  • Discovery: Enthusiastically mine data and analytics to unearth new insights into user funnel and engagement behaviors, including impacts of current marketing strategies.

Optimization: Implement and assess A/B or Multivariate Tests to share in-depth insights of marketing drivers’ effects with the marketing team.

We are looking for:

  • BS/MS or equivalent work experience
  • 3+ years experience with SQL
  • 2+ years experience with Python
  • 3+ years of quantitative or statistical analysis experience
  • 2+ years of experience in marketing, advertising or growth, with advanced knowledge of budget planning, third party analytics, and attribution platforms strongly preferred
  • Expertise in proactive problem-solving and simplifying complex marketing challenges.
  • Strong data visualization know-how - bonus points for experience with Mode
  • Proficiency in effectively communicating data into insights, driving business results through influence and empathy
  • Familiarity with marketing funnels and the economics of user acquisition and retention, including attribution theory, segmentation, LTV prediction, and media mix modeling
  • E-commerce background is a huge plus (either in web or mobile app)

The hiring range for this position is below, plus benefits (401K, paid time off, dental, medical, vision, disability, life insurance options). To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level, a candidate’s skills, experience, market demands, and internal parity. You may reach out to a recruiter for additional information.

Hiring Range:

$110,500 - $138,000 USD

GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of more than 60 million members across 170 countries.

GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become one of the leading and most trusted sneaker platforms in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 60 million members across 170 countries.

Established in New York City over 15 years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes. Carrying the rarest exclusives and collectible sneakers, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike. With three brick-and-mortar locations in New York City, Los Angeles and Miami, Flight Club remains the premier source for authentic, rare sneakers.

Founded in 2013, Grailed is the leading community-driven marketplace for rare luxury, streetwear and vintage fashion. The marketplace was built for enthusiasts, by enthusiasts, and features products from brands including Supreme, Raf Simons, Gucci, Saint Laurent, Balenciaga, Prada and more. With a highly curated selection of resale pieces including inventory exclusive to the platform, Grailed makes fashion accessible.

The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including Park West Asset Management, T. Rowe Price Associates, Inc., Franklin Templeton, Adage Capital Management, Ulysses Management, D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.

GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable. By applying, you authorize GOAT Group to send you text messages regarding your job application, interview and/or onboarding process, and other job opportunities at GOAT Group. If you are a California resident, please review our California Privacy Rights Notice for Job ApplicantsIf you are an EU or UK resident, please review our EU / UK Candidate & Employee Privacy Notice.

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In an effort to improve our diversity, equity and inclusion efforts, we invite you to complete this optional self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. We do not discriminate on the basis of any protected group status under any applicable law.

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