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Emerging Channels Manager

Los Angeles

ABOUT GOODR

We create and sell $25 active sunglasses for anyone. No slip, no bounce, all polarized, all fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
  • AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.
  • PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

  • 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
  • CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: Each year we create limited-edition sunglasses made from 100% recycled materials called “These Shades are Trash.” Check out a pair and join the movement!


ABOUT THE ROLE

Some people are adrenaline junkies. But not you. You are a STRATEGY junkie. Ever since you were a wee tot, you’ve been coming up with ways to do as little as possible in order to gain as much as possible. You didn’t waste your time manning a lemonade stand - you hired some other kid to stand in the hot sun, squeezing lemons until their tiny hands cramped up. Meanwhile, you sat in your air conditioned house watching cartoons on repeat and simply paid that child a percentage.

If all that strategic planning has carried over into your career, then our Emerging Channel Manager is perfect for you!!! You’d be joining our Marketing team to analyze and improve all emerging channel marketing strategies in order to crush our goals.

RESPONSIBILITIES

  • Develop marketing strategies that take into account revenue targets, customer growth/experience goals, product/messaging, and industry trends
  • Oversee the go-to market plans for emerging markets such as Global, Amazon, and prescription and ensure the execution of defined metrics/goals
  • Foster strong relationships with channel partners including gathering market insights, understanding partner strategies, and providing support
  • Develop and manage marketing, product, operations, and financial activities of the emerging channels
  • Analyze performance and make recommendations for improvement
  • Set KPIS and reporting across channels
  • Liaise with product, marketing, creative, operations, and finance teams to bring go-to market plans to life
  • Balance customer needs with the concerns of the business
  • Work closely with business analysts to align on revenue targets and build smart goals to reach them
  • Build recommendations around initiatives like new product offerings, verticals, and marketing initiatives that would further the growth of our emerging channels
  • This role is in the Marketing department and will report directly to the Chief Marketing Officer
  • Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE 

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  • Loves everything above
  • Asks a lot of questions 
  • 5+ yrs experience in strategic marketing for emerging markets
  • Insanely data driven and excellent analytical skills
  • Proven experience working on Global or Amazon strategy is a BIG plus
  • Solid organizational skills including attention to detail and multitasking skills
  • Feels giddy about strategizing, reporting, and organizing: both in their professional and personal life
  • Can objectively evaluate product/marketing performance to establish clear goals
  • A self-starter who can rely on their skill in prioritizing and organizing their workflow to coordinate multiple departments
  • Dependable with the willingness to take the initiative to work collaboratively and with a sense of urgency
  • Thinks planning and organizing are fun
  • Loves to create order out of chaos
  • Loves getting and giving feedback 
  • Is into personal growth
  • Thinks Fun is being great (not partying) 
  • Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
  • The ability to learn and grow as a person
  • Paid vacation (we encourage you to take time off!)
  • Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
  • Paycheck... obviously. Salary range: $100k - $115k, final number dependent on experience
  • Medical, Dental, and Vision benefits
  • 401(K) with company matching
  • Financial Wellness Counseling
  • Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

 

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 10 weeks to complete (we've allotted time to celebrate the holidays obvi) and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 20 minute introductory meeting with HR team member

4. 20 minute culture interview with HR team member

5. 90 minute in-person interviews with peers and manager

6. Final assignment and presentation

7. Offer!

TO GET THE PROCESS STARTED, SUBMIT THE FOLLOWING: 

  • Resume
  • Cover letter showing your personality. Seriously. No boring corporate speak allowed.
  • Links to projects or groups you’re involved with (if you have them)
  • A drawing of an octopus fighting a pirate (not joking)*

*We accept submissions using accessibility tools.

 

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