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Director of E-Commerce

Los Angeles

ABOUT GOODR

We create and sell $25 active sunglasses for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

  • FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
  • AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

  • HYBRID WORKING: Most roles are only required to be in the Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
  • PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

  • 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
  • CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: Each year we create limited-edition sunglasses made from 100% recycled materials called “These Shades are Trash.” Check out a pair and join the movement!


ABOUT THE ROLE

Ready to lead goodr’s digital empire? As Director of E-Commerce, you’ll master the site experience like Neo mastering the Matrix—except we won’t force you to wear a black trench coat. Instead, you'll work cross-functionally to keep our website running smoothly, ensuring our customer journeys are super optimized. If you're a pro at navigating the digital world and making everything click (pun intended), this is your chance to shine. No, you won’t have to save humanity from robots (yet), but you will lead a team working hard to make sure our customers’ shopping experience is flawless. If that sounds like a role you were born for, keep reading!

RESPONSIBILITIES

  • Lead by example by consistently living into goodr’s values of Fun and Authenticity 
  • Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
  • Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
  • Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
  • Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
  • Own your team’s budget and ensure its accuracy
  • Use imagination and wisdom to set team goals and communicate them clearly
  • Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same

ROLE SPECIFIC

  • Responsible for all website experiences, leading digital merchandising strategy through to execution
  • Build the roadmaps to deliver best-in-class site performance and customer experiences
  • Develop and execute on short- and long-term digital strategies to improve conversion and drive profitable growth
  • Work closely with the performance and retention marketing teams to ensure website experiences and customer journeys are optimized to drive customer engagement and conversion.
  • Own weekly and monthly reporting on website KPIs such as conversion rate, ATC, AOV, and UPT. 
  • Own prioritization and execution of A/B testing roadmap to continuously improve the user experience and conversion rate
  • Own overall web development to continually enhance and optimize the websites to suit the customer experience
  • Conduct usability testing, QA, bug tracking and collaborate with customer service and operations teams to ensure a stable, secure and seamless shopping experience
  • Develop, implement and monitor SEO strategy
  • Ensuring content is consistent, updated and without mistakes across all websites
  • Monitor and review online analytics to recommend website improvements 
  • Stay up-to-date with the latest technology and trends within the digital environment
  • Partner with leadership across operations, sales, marketing, and creative teams to ensure that the launch calendar, product assortment, and customer experience are aligned with overall product messaging and sales targets
  • Conduct usability testing, QA, and bug tracking while collaborating cross functionally to ensure a stable, secure and seamless shopping experience
  • Continually oversee and optimize our tech stack to ensure that we have the right framework and tools to continually drive our business forward
  • This role is in the E-commerce team and will report directly to the Chief Creative Officer
  • Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE 

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  • Asks a lot of questions 
  • 5+ years of experience with web development or e-commerce management AND 1-3 years supervisory experience 
  • CPG and Shopify experience is a MUST
  • Freakin’ awesome communicator and direction giver
  • Experience in leading an E-commerce/UX team is a MUST
  • Has an in-depth understanding of team dynamics
  • Strong background in e-commerce
  • Solid organizational skills including attention to detail and multitasking skills
  • Working knowledge of HTML and CSS languages is a BIG plus
  • Dependable with the willingness to take the initiative to work collaboratively and with a sense of urgency
  • Loves the work more than a paycheck
  • Loves sunglasses and web development
  • Is happy to give away credit to their team 
  • Loves getting and giving feedback 
  • Is into personal growth
  • Thinks Fun is being great (not partying) 
  • Is proactive and an independent problem solver! (Can you google a question?)

WHAT YOU GET

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
  • The ability to learn and grow as a person
  • Paid vacation (we encourage you to take time off!)
  • Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
  • Paycheck... obviously. Salary range: $145k - $165k, final number dependent on experience
  • Medical, Dental, and Vision benefits
  • 401(K) with company matching
  • Financial Wellness Counseling
  • Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

 

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

2. Fill out a form with basic questions

3. 20 minute introductory interview with HR team member

4. 20 minute culture interview with HR team member

5. 90 minute in-person interviews with peers and manager

6. Final assignment and presentation

7. Offer!

TO GET THE PROCESS STARTED, SUBMIT THE FOLLOWING: 

  • Resume
  • Cover letter showing your personality. Seriously. No boring corporate speak allowed.
  • Links to projects or groups you’re involved with (if you have them)
  • A drawing of an octopus fighting a pirate (not joking)*

*We accept submissions using accessibility tools.

 

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