Commercial Sales Director

Gradial is a Seattle-based startup enabling digital experiences at the speed of thought. We empower marketers and creatives to implement their ideas directly, with software that adapts over time. Our platform automates website and design system updates, large-scale migrations to new design systems, and continuous content optimization while adhering to company and product brands.

Backed by world class investors, we’re looking to scale our platform and expand our team. At Gradial, we operate with extreme ownership, bias towards action and critical path planning. We tackle problems from first principles, question assumptions, and find creative solutions. If you want to take risks, work on groundbreaking technology, and see the direct impact of your work, Gradial is where you belong.

Role Overview

As the Commercial Sales Director at Gradial, you’ll lead and grow a team of Account Executives focused on expanding our AI-powered platform across mid-market and emerging enterprise customers. You’ll drive pipeline growth, coach reps through complex deal cycles, and refine the playbooks that turn curiosity into lasting partnerships.

You’ll balance strategic leadership with hands-on selling — leading by example in high-impact conversations, shaping deal strategy, and ensuring consistent execution across the team. This is a key growth role for a proven SaaS sales leader who thrives in fast-moving environments and knows how to scale a team that wins with focus and precision.

Responsibilities

• Lead, coach, and develop a team of Commercial and Enterprise Account Executives to consistently exceed quota

• Own regional pipeline and revenue performance, from forecasting through close

• Drive full-cycle sales execution across mid-market and commercial enterprise accounts

• Partner with Marketing and RevOps to refine targeting, messaging, and campaign alignment

• Collaborate with Product and Customer Success to ensure customer feedback informs roadmap and expansion strategy

• Build repeatable sales processes, qualification criteria, and training programs that scale with the team

• Represent Gradial at industry events and key customer engagements to build brand and deepen relationships

Requirements

• 7+ years of B2B SaaS sales experience, with 2+ years managing high-performing AE teams

• Track record of success closing complex, multi-stakeholder deals in mid-market and enterprise segments

• Experience building and scaling sales motions in fast-growth environments

• Strong leadership and coaching skills — able to elevate performance through structure, accountability, and mentorship

• Technical fluency and storytelling ability to sell AI-powered, product-led software

• Excellent forecasting discipline and comfort operating with high ownership and autonomy

Desirable Attributes

• Experience selling marketing technology, workflow automation, or content management platforms

• Familiarity with CRM and RevOps best practices for scaling a GTM organization

• Excitement for AI-driven transformation in marketing and digital operations

The OTE salary range for this position is $275,000 – $315,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications. In addition to base salary, this role may be eligible for performance-based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental & vision insurance, 401K retirement plan, paid time off, paid sick leave and other employee wellness programs. 

You'll thrive here if you...

• Learn quickly and actively seek out new challenges.
• Embrace AI as a core tool for problem-solving, creativity and scale.
• Show a strong work ethic, high ownership and bias toward action.
• Communicate clearly, directly and with curiosity.
• Thrive in fast-paced, hyper-growth environments where building better > maintaining status quo.

AI Literacy & Interviewing Tools

As an AI-first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over-reliance on AI-generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.

What we offer

• Competitive salary and meaningful equity
• Comprehensive health, dental and vision coverage
• Fast-paced environment with flexibility and ownership
• Real impact, zero bureaucracy
• A front-row seat to building category-defining AI infrastructure

Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.

Privacy Policy

By submitting your application to Gradial, you acknowledge that any personal data you provide will be processed in accordance with our Privacy Policy. This includes the collection, use, and storage of your information for the purposes of evaluating your qualifications and communicating with you about your candidacy. We handle applicant data with care and in compliance with applicable data protection laws.

If you have any questions about how your information is used, please refer to our Privacy Policy or contact us directly.

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