Job Application for Product Manager, eCommerce at Green Thumb

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The Role

The Product Manager, eCommerce will play a critical role in shaping the digital shopping experience across Green Thumb Industries (GTI) eCommerce platforms. Reporting to the Director of Product Management, you will own the end-to-end product lifecycle and help shape GTI’s digital roadmap to drive innovation, engagement, and growth. As a cross-functional leader, you will collaborate closely with engineering, UX, digital marketing, site merchandising, and other stakeholders to deliver innovative and high-impact products. You’ll be the voice of the customer, using data and empathy to champion seamless, personalized, and delightful digital journeys as GTI continues to elevate its digital presence in the cannabis space.

Responsibilities

Maintain and execute an eCommerce product roadmap and prioritize features and enhancements based on business impact, customer data and feedback, and resources availability
Own the end-to-end product lifecycle, from ideation and concept development to launch and postlaunch optimization, working with cross-functional teams
Break down complex, nebulous concepts into clear, actionable Epics and User Stories with detailed acceptance criteria outlining key customer use cases and technical/business dependencies
Collaborate closely with cross-functional teams, including marketing, merchandising, and engineering, to ensure the successful launch and ongoing maintenance of ecommerce products
Continuous monitoring of product feature performance. Identify metrics/key performance measures and use data to drive decisions that enhance the customer & user experience
Demonstrate technical proficiency in team’s functional area. Have the natural curiosity to ask inquisitive questions and uncover additional use cases and dependencies
Stay up-to-date on ecommerce industry trends, technologies, and best practices, and use this knowledge to inform product strategy and development

Qualifications

BA/BS undergraduate degree required with experience in eCommerce retail or consumer facing industries is preferred but not required
- Cannabis industry experience a plus
5+ years of product management experience creating strategic product roadmaps and working with cross-functional teams in a dynamic, fast paced startup like environment
Experience managing products through the full life cycle: ideation, development, experimentation, launch and continuous optimization post-launch
Ability to identify metrics/key performance measures and use data to drive decisions that enhance the customer & user experience
Demonstrated experience driving revenue growth and improving customer experience for eCommerce consumer products
Excellent communication skills, both verbal and written, drives for simplicity and clarity, able to confidently present and influence executive management and stakeholders
Experience with ecommerce platforms and tools (e.g., Salesforce Commerce, Shopify, Figma, Contentful, Mixpanel, Tableau, etc.)
Experience working with Agile and Scrum methodologies and Jira/Confluence

Additional Requirements

Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age
Must be approved by state badging agency to work in cannabis industry

#LI-HYBRID

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$115,000 - $130,000 USD

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Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration-related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. We are sharing this information to allow you to make an informed decision. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law.

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For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

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Product Manager, eCommerce

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