Social Media Manager, RISE

The Role 

As a member of Brand Equity & Activation Team, the Social Media Manager, RISE will develop and execute our social media strategy for our RISE dispensary brand.  They will work collaboratively with creative, regional marketing, brand marketing, ecomm, regional sales, OMNI channel leaders, compliance, and external partners to grow awareness & sales for RISE dispensaries.  

We’re seeking an innovative, creative, and strategic social media expert, who lives social media both inside and outside of work.  (Don’t be shy, show us that screen time!)  You have a deep understanding of the social voice, tone and style that resonates on various social media platforms, such as Instagram, Facebook, Reddit, YouTube and TikTok.  You also generate your own personal content and ideally well-versed in cannabis culture.   

Responsibilities 

• Develop and execute a winning social media strategy (in concert with Sr Social Media Strategist) that helps RISE achieve its audience engagement and growth goals, while simultaneously building the brand. 

• Develop an ongoing content calendar for all key social channels, in partnership with the broader RISE team, inclusive of influencer content. 

• Lead content creation across a variety of sources: design team, in-house social content creators, external partners, and self-produced videos & photos  

• Continuously monitor ROI and translate channel / campaign data into actionable insights. 

• Conduct regular competitive audits & implement new/reactive plans as needed. 

• Manage social media influencer relationships and content parameters. 

• Execute community management across all RISE corporate channels 

• Establish social KPIs/goals and produce monthly social media reports tracking progress 

• Stay up to date on social media guidelines and restrictions with an eye towards successful workarounds by channel  

• Develop strategy, content guidelines, and community management guidelines for secondary RISE social accounts managed by regional marketing teams.  Monitor and coach secondary account managers.   

Qualifications  

• You have 2+ years’ experience in social media management, leveraging Instagram & Facebook, and ideally Reddit, TikTok, and YouTube to engage and build communities.  

• You are fluent in social tools, such as Sprout Social, Meta Business Manager, Hootsuite, or similar  

• You can create content across social media platforms, leveraging basic graphic design (with Photoshop and/or Canva) and lo-fi photography and video skills. 

• You can write engaging copy, that manifests our brand voice in a relevant, authentic, channel-appropriate manner. 

• You can organize, prioritize, and manage multiple projects under strict deadlines, with a variety of opinionated stakeholders across the organization, and across a wide variety of RISE-related accounts. 

• You love a fast pace and don’t mind the frequent pivots.  Cannabis is highly regulated, fluid industry that often requires quick thinking and multiple pivots to make things work. 

• You eat, sleep, and breathe social media.  You are up on social trends, world news, popular culture, and fandoms.   

• You have a good sense of humor.  You’re someone who knows how to leverage humor to grow brand love. 

• You understand cannabis culture – and know the cannabis brands and dispensaries that are showing up in social media authentically and the ones who are trying a little too hard. 

Additional Requirements 

• Must be able to travel to work events, which may occur on evenings and/or weekends.  Expected travel = 5-10%. 
• Must pass any and all required background checks  
• Must be and remain compliant with all legal or company regulations for working in the industry  
• Must possess valid driver’s license 
• Must be a minimum of 21 years of age 
• Must be approved by state badging agency to work in cannabis industry