Back to jobs
New

Senior Director, E-Commerce Sales

Mooresville, NC

Job Title:                             Senior Director, E-Commerce Sales         

Title of Supervisor:          Senior Vice President, Consumer Sales

 Job Location:                    Mooresville, NC               

Company Website:         www.greenworkstools.com

 

Company Summary:

As a rapidly growing global manufacturer of residential and commercial products, Greenworks is leading the charge toward a more powerful and sustainable future. With over 20 years of research and development, including over 1000 patents in outdoor power equipment, power tools, and lifestyle products, we’re pushing the limits of what battery technology can do to improve the quality of work and life. 

 

 Position Summary:

The Senior Director of E-Commerce Sales is a strategic leader responsible for driving profitable growth, market share, and brand integrity across all digital commerce channels. This role carries primary ownership of Amazon while also leading strategy and execution across key .com retail partners including Lowe’s, Walmart, Tractor Supply Co. (TSC), and other online marketplaces.

Given the nature of the outdoor power equipment (OPE) and durable goods industry, this leader must balance long purchase cycles, seasonal demand, inventory complexity, and omnichannel customer behaviors. The Senior Director will ensure strong digital execution while protecting brand value, supporting retail partners, and optimizing direct-to-consumer (D2C) growth.

This role requires deep expertise across B2B, B2C, and D2C channels, with a strong emphasis on navigating channel conflict, pricing consistency, and go-to-market alignment. The VP will partner cross-functionally to align marketing, supply chain, finance, and product teams to maximize performance, operational excellence, and long-term scalability.

Responsibilities:


Amazon Channel Ownership

  • Own end-to-end strategy, execution, and P&L for Amazon (Vendor Central and/or Seller Central)
  • Drive revenue growth, profitability, and market share across all Amazon categories
  • Optimize product listings, SEO, content, and digital shelf presence
  • Lead promotional strategy, pricing, and advertising (Amazon Ads, DSP, etc.)
  • Manage relationships with Amazon stakeholders and third-party agencies
  • Ensure operational excellence including inventory management, forecasting, and fulfillment (FBA/FBM)

 

.com Retail Account Leadership

  • Develop and execute e-commerce strategies for key retail partners (e.g., Lowe’s, Walmart, Tractor Supply Co.) while supporting broader omnichannel relationships
  • Partner closely with account sales leaders to ensure alignment between in-store and online strategies
  • Optimize product assortment, content, and search visibility across retailer platforms while adhering to retailer-specific requirements
  • Align promotional calendars and digital merchandising strategies with retailer priorities and seasonal demand patterns common in OPE/durable goods
  • Analyze performance metrics and implement data-driven improvements to drive sell-through and inventory efficiency

 

Direct-to-Consumer (D2C) Growth

  • Lead strategy for owned e-commerce platforms (brand websites) with a focus on profitable growth and customer lifetime value
  • Develop and enforce a clear channel strategy that minimizes conflict between D2C and retail partners
  • Establish pricing, promotional, and assortment guardrails to protect brand equity and retailer relationships
  • Partner with marketing teams on digital campaigns, CRM, and lifecycle marketing to drive demand without disrupting retail channels
  • Optimize website experience, UX/UI, and checkout processes to reflect premium durable goods positioning

 

Channel Conflict & Pricing Governance

  • Define and manage channel segmentation strategy across Amazon, D2C, and retail partners
  • Ensure MAP (Minimum Advertised Price) and pricing consistency across all digital channels
  • Proactively identify and mitigate channel conflict risks, including unauthorized sellers and gray market activity
  • Partner with legal, sales, and marketplace teams to enforce brand protection policies
  • Balance short-term revenue opportunities with long-term brand and partner health

 

B2B & Marketplace Expansion

  • Identify and scale B2B e-commerce opportunities across digital platforms
  • Expand presence across relevant online marketplaces
  • Develop partnerships and integrations to enhance distribution and reach

 

Leadership & Cross-Functional Collaboration

  • Build, lead, and develop a high-performing e-commerce team
  • Collaborate with Marketing, Product, Supply Chain, Finance, and IT to ensure alignment
  • Establish KPIs, dashboards, and reporting to track performance and inform strategy
  • Drive a culture of accountability, innovation, and continuous improvement

 

Qualifications & Required Experience:

  • 10+ years of progressive experience in e-commerce, digital sales, or related fields
  • Proven leadership experience managing Amazon business (Vendor Central and/or Seller Central)
  • Demonstrated success managing .com retail accounts such as Lowe’s, Walmart, and/or Tractor Supply Co.
  • Experience across B2B, B2C, and D2C business models
  • Strong understanding of digital marketing, SEO, paid media, and online merchandising
  • Experience managing P&L and delivering revenue growth targets
  • Strategic thinker with strong analytical and data-driven decision-making skills
  • Deep understanding of e-commerce platforms, tools, and technologies
  • Exceptional leadership and team development capabilities
  • Strong communication and stakeholder management skills
  • Ability to operate in a fast-paced, high-growth environment
  • Experience in consumer goods, durable goods, or outdoor power equipment industries
  • Familiarity with e-commerce platforms such as Shopify, Amazon Seller/Vendor Central, Walmart Marketplace
  • Revenue growth across Amazon and .com retail channels
  • Profitability and margin performance
  • Digital shelf optimization and conversion rates
  • Customer acquisition and retention metrics (D2C)
  • Inventory health and in-stock rates
  • Return on advertising spend (ROAS)

 

Potential Requirements:

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. The Employer retains the right to change or assign other duties to this position. The essential physical requirements of the position will consist of, but not limited to: 

  • Observe and detect details at close range.
  • Ability to communicate and exchange accurate information.
  • Climb stairs, stationary position (Sit/Stand 50% of time).
  • Position self by stooping, kneeling, transport, or position boxes weighing 5 -20 pounds or more.
  • Operate office equipment including computers, copiers, and printers.
  • Occasionally exposed to weather elements.

 

Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

Create a Job Alert

Interested in building your career at Greenworks ? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Greenworks ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.