Back to jobs
New

Director of Digital Marketing

Remote

Paid Ads, Web & Marketing Ops

Company: Guild Garage Group
Location: Remote, with occasional travel
Type: Full-time
Reports to: Head of Marketing

About the Role

About Guild Garage Group: We’re the fastest-growing, PE-backed garage door platform with 25+ local brands. We’re a driven, high-performing, data-driven team that cares equally about culture and KPIs—we move fast, measure what matters, and win together.

The Director of Digital Marketing owns the digital growth strategy and marketing-ops foundation for Guild Garage Group’s multi-brand portfolio. The Director of Digital Marketing is responsible for developing, implementing, and overseeing all digital marketing initiatives to drive online brand awareness, lead generation, and customer acquisition. This senior role leads paid media (PPC/LSA, Paid Social, Programmatic), SEO and web/CRO, and partners closely with the Director of Field Marketing to support local brands with best-in-class execution, attribution, and reporting.

Key Responsibilities

  • Strategic planning: Define and execute a digital roadmap across acquisition channels (PPC/LSA, Paid Social, SEO, Programmatic, CRO) aligned to revenue and capacity goals.

  • Budget management: Own digital media budgets and pacing; optimize channel mix and geo allocation to achieve CAC/ROAS targets.

  • Team & agency leadership: Lead internal specialists and manage PPC/SEO/Web agencies; set SLAs, scorecards, and run WBR/QBRs.

  • Marketing operations & data: Oversee digital lead integrations to CRM (e.g., ServiceTitan, Zapier, webhooks, API’s), lead automations, dynamic number insertion (DNIs), and tag governance (GA4/GTM/UTMs). Maintain data hygiene from all digital channels.

  • Attribution & reporting: Ensure accurate offline conversion imports and build revenue-aligned dashboards; translate performance into clear actions. Track and analyze key digital performance metrics using tools like Google Analytics. Translate data into actionable insights for continuous improvement.

  • Web & CRO: Guide website/landing page strategy, UX/form performance, site speed/ADA, and an experiment-driven testing roadmap.

  • SEO & GSC: Own local/technical SEO and Google Search Console hygiene; turn insights into content and CRO opportunities.

  • Cross-functional collaboration: Partner with Field Marketing on offer/calendar alignment, LSA/PPC feedback loops, remarketing, and brand needs by market. Partner with other departments, such as sales and operations, to ensure marketing efforts support business objectives.

  • Compliance & governance: Maintain TCPA/privacy best practices, data hygiene, and access controls across platforms.

Qualifications

  • 7+ years in digital/performance marketing with marketing-ops depth (multi-location/home services preferred). Previous experience in a managerial or senior digital marketing role.
  • Proven ownership and strong understanding of SEO, SEM, PPC, social media, and content marketing with $1M+ annual media responsibility.
  • Required: Proven ownership of CRM integrations and lead plumbing (ServiceTitan required or equivalent), Zapier/webhooks, API’s. Hands-on with GA4, GTM, UTM governance, DNIs/call tracking, and offline conversion pipelines.
  • Strong agency/vendor management, excellent analytical rigor, proficiency with web analytics tools, and cross-functional leadership. 
  • Strong communication and leadership skills with experience managing a team.
  • Bachelor’s in Marketing/Business or equivalent experience.

Guild Garage Group is an Equal Opportunity Employer AA/EOE/M/F/V/D. In compliance with the Americans with Disabilities Act, Guild may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

All candidates are required to undergo pre-employment Background and Drug Screenings, as well as a Motor Vehicle Record Check.

*This posting provides details on potential commissioned compensation ranges and possibilities. These amounts are not guaranteed and should in no way be construed as a salary offer.

Pay Range

$130,000 - $170,000 USD

Create a Job Alert

Interested in building your career at Guild Garage Group? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Phone
Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf


Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Guild Garage Group’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.