
Senior Marketing Director - New Ventures
Your wellbeing matters. Join a company that cares.
GET TO KNOW US
Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.
*Big news: Gympass is now Wellhub!
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.
THE OPPORTUNITY
We are hiring a Senior Marketing Director - New Ventures to our New Ventures team in São Paulo, Brazil!
This role will be responsible for developing and executing marketing strategies that drive user growth, revenue generation, and brand positioning across global initiatives and bets of New Ventures. The ideal candidate is a data-driven leader with expertise in B2B and B2B2C, who thrives in a fast-paced, agile environment.
YOUR IMPACT
- Strategic Planning & Growth
- Develop and implement a comprehensive marketing strategy aligned with the New Ventures’ OKRs, including defining and managing the marketing budget to maximize ROI.
- Create and manage marketing plans with both short-term and long-term objectives.
- Identify and unlock new growth opportunities for B2B and B2B2C strategies
- Enterprise & Product Marketing
- Develop and execute a full-funnel marketing strategy, including lead generation and ABM initiatives.
- Lead event strategy to support business growth, market positioning and own the Go-to-Market strategy for new products, features and offerings within New Ventures.
- Own the Go-to-Market strategy for new products, features and offerings within New Ventures.
- User Acquisition & Retention
- Responsible for the user acquisition and retention strategies to enhance long-term value.
- Drive user growth through a multi-channel approach, ensuring scalable and efficient growth.
- Experiment and test with new scalable solutions to enhance marketing performance.
- Brand & Communication
- Ensure strong and consistent brand identity, aligned with Wellhub’s overarching brand.
- Oversee the content marketing strategy to achieve Thought leadership results
- Communicate marketing plans and strategies effectively to senior external and internal stakeholders.
- Analytics & Optimization
- Define and track marketing OKRs aligned with overall business objectives and prepare and present regular performance reports to senior stakeholders.
- Analyze marketing performance data to identify areas for improvement.
- Conduct market research to identify trends, customer needs, and competitive landscapes.
- Team Leadership & Management
- Lead and mentor a cross-functional marketing team, fostering a data-driven and results-oriented culture.
- Balance resources and headcount based on strategic priorities and evolving business needs.
- Collaborate closely with cross-functional teams to ensure seamless execution of initiatives.
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.
WHO YOU ARE
- Proven Leadership: Experience leading and managing marketing teams in resource-constrained environments.
- Experience: Previous relevant and solid experience in marketing seniro roles;
- Strategic Thinking: Ability to develop and implement high-impact marketing strategies.
- Data-Driven Decision-Making: Strong analytical skills and experience using data to optimize marketing efforts.
- B2B Marketing Expertise: Deep understanding of full-funnel B2B marketing and demand generation strategies.
- User Growth Expertise: Strong knowledge of user acquisition and retention strategies.
- Communication & Collaboration: Exceptional communication and stakeholder management skills.
- Agility & Adaptability: Ability to execute quickly in a dynamic, evolving business landscape.
- Problem-Solving: Innovative thinker with a results-oriented mindset.
- Versatility: Ability to manage marketing initiatives across different levels of maturity and business cycles.
We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in leading and managing marketing teams, fluent English and strong analytical skills are mandatory requirements.
WHAT WE OFFER YOU
We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs!
Our benefits include:
WELLNESS: Health, dental, and life insurance.
FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.
FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.
WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.
PAID TIME OFF: We know how important it is that our employees take time away from work to recharge.
Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.
PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.
CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.
CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page!
And to get a glimpse of Life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!
Diversity, Equity, and Belonging at Wellhub
We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.
Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.
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