Back to jobs
tags.new

Category Manager, Licensing - Hardlines

Boston, Massachusetts, United States

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

The North America Licensed Consumer Products (LCP) team is seeking a strategic and results-driven Category Manager to lead and grow key Hardlines/Toy categories across the Hasbro portfolio. This role is responsible for developing and executing category strategies, managing fully out-licensed partnerships, and delivering financial targets aligned to brand and business objectives.

The Category Manager owns the day-to-day management of assigned categories and licensees while partnering cross-functionally to bring innovative, trend-right products to market and maximize long-term brand value.

A Day in the Life as a Category Manager, Licensing: 

Category Strategy & Partner Management

  • Develop and execute category strategies for assigned Hardlines categories across the Hasbro brand portfolio.
  • Identify whitespace opportunities, emerging trends, and credible partners to drive category growth and expansion.
  • Maintain a strong understanding of the North American merchandise licensing landscape, including retail dynamics, consumer insights, and competitive trends.
  • Own day-to-day relationships with licensees, serving as the primary point of contact across line planning, product development, approvals, and go-to-market execution.
  • Review, analyze, and support negotiation of business terms and contracts in partnership with Legal and Finance.
  • Proactively identify risks, challenges, and performance gaps, and work with partners to implement solutions.

Financial Planning & Performance

  • Support annual budgeting, long-range planning, and quarterly forecasting for assigned categories.
  • Deliver financial targets aligned to brand and category objectives, with accountability for revenue and royalty performance.
  • Track and analyze category and licensee performance to inform business decisions and optimize the portfolio.

Cross‑Functional Collaboration

  • Partner closely with Brand, Creative, Retail, Sales, Legal, and Operations teams to ensure cohesive execution of category strategies.
  • Support creative direction and product innovation, leveraging manufacturing knowledge and trend insights to elevate product quality and relevance.
  • Collaborate with Sales and Retail teams on promotional programs, retail marketing initiatives, and key customer moments.

What You'll Bring:

  • 6 years' experience in merchandise licensing, consumer products, and category management; Hardlines/Toy experience preferred.
  • Strong business and financial acumen, with experience supporting budgets, forecasts, and performance analysis.
  • Demonstrated ability to manage multiple licensees and priorities in a fast-paced, matrixed environment.
  • Strong communication, organization, and relationship-management skills.
  • Collaborative, inclusive team player with a proactive and solutions-oriented mindset.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range

$124,800 - $187,300 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

  • Health & Wellness
  • Time Off to Recharge
  • Financial Well-being
  • Life & Family Support
  • Volunteer and Community Initiatives
  • Learning & Development 
  • Exclusive Perks

Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process. 


 

Create a Job Alert

Interested in building your career at Hasbro? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...

CCPA

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Hasbro’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...