Growth Creative Manager
About Us
At Hatch, we know great sleep, and are on a mission to teach the whole family better sleep habits. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life. There is nothing like the feeling of a good night’s sleep. Cozy, wrapped-up-in-a-heavy-blanket sleep. Fire crackling, curtains drawn, DO NOT DISTURB kind of sleep. Hygge stuff. That’s the kind of sleep we’re talking about. 85% of people agree sleep is a key to their wellbeing, but more than 50% of people are unsatisfied with their own sleep. Whether it’s stress, interruption, work, children, people need help getting great rest!
We have developed best-in-class smart sleep devices with original content to help people wind down, sleep deeply and rise rested and relaxed. Come join a company that has already helped more than 5 million sleepers of all ages find space for rest in their lives, with baby products in 1 in 3 nurseries, and a viral adult smart sunrise alarm clock that has taken over TikTok and everyone from Jimmy Fallon to Sofia Richie Grainge’s nightstands.
The Opportunity
Our Marketing team is growing and we're looking for a Growth Creative Manager to join us in our mission to help people get their best sleep. As we are scaling our marketing channels, we are constantly developing and ideating on new creative to fuel these efforts. We need a motivated and creative person with an analytical mindset to help us scale our creative machine. This role will report to the Senior Growth Marketing Manager. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.
What You’ll Do
Within 30 days:
- Get familiar with brand’s core values, identity, marketing mix, audiences, and product messaging
- Build foundational relationships with your cross-functional partners and peers across Creative, Integrated Marketing, Enterprise Sales, Social, Marketing Ops, Lifecycle, and Analytics
- Review our current growth creative process and audit acquisition channels to find creative optimization opportunities to grow the direct business (.co and Amazon).
- Manage Growth Creative Airtable and serve as primary contact for day to day growth creative needs
Within 60 days:
- Own creative briefs for all ads, video, and landing pages. Be well versed in acquisition creative and how to best combine brand and direct response.
- Closely monitor and measure creative performance on all channels. Create a testing framework and feedback loop to increase efficiency via rapid testing and inform cross-functional partners on learnings
- Strategize and develop highly converting creative to fuel all growth channels including Amazon, Meta, TikTok, YouTube, direct mail, affiliate partnerships, prospecting CRM etc.
After 6 months:
- Be a key player in bringing evergreen and brand campaign creative to life across all acquisition channels
- Increase our creative ad volume across all acquisition channels
Who You Are
- Bachelor’s degree required (Business, Marketing is a plus)
- 3+ years of experience in a marketing role with an emphasis on creative strategy and operation
- Comfortable diving into new tools and tech and figuring out how best to utilize them to grow the business.
- Organized with excellent strong project management skills - you are able to multitask effectively and keep all requests moving to ensure timely delivery of assets.
- Extremely detail-oriented. You have a sharp eye and like to spend the time refining ads so they meet the brief perfectly.
- Experience in various project management tools like Airtable, Asana etc.
- Comfortable working with cross functional teams
- Working experience in marketing platforms like Meta ads manager, TikTok Ads Manager, Google Ads, Amazon campaign, Google Analytics etc. to pull creative performance analytics
- Always on the lookout for creative inspiration. You regularly find compelling creative approaches that you can adapt for the Hatch brand. You dive into all creative resources to find fresh assets.
- Experience and familiarity with consumer tech product and subscription businesses.
- A self-starter. You like to understand the expected outcome, get the context, work entrepreneurially to get it done, measure the impact, learn and iterate.
- Familiar with the dynamics of a fast-paced (and fast-growing) company, and the importance of clear communication
Why You Will Love Working at Hatch!
- We are certified as A Great Place to Work! 97% of our employees have reported that Hatch is a great place to work.
- We have an amazing leadership team that truly values its employees and lives our company values each and every day.
- We delight our customers with something everyone needs: a good night’s sleep!
- Our team is collaborative, fun, and brilliant!
- You have an opportunity to make a large impact in people’s lives
- We are backed by world class investors including True Ventures and have strong revenue growth.
- We let you take care of what you need by offering a flexible/remote work environment
We also take care of you through our comprehensive compensation package and many other perks and benefits including:
- 100% paid medical, dental, and vision for employees and 80% coverage for dependents
- Meaningful equity
- 401(k) match with no vesting schedule
- 16 weeks paid parental leave for those important moments in life
- 16 free therapy sessions on Samata Health's platform for you and one other adult dependent
- Financial Support for Family Planning
- Remote office allowance
- Monthly Internet reimbursement allowance
- Friends and Family discount on our products
- Discount program from popular brands in travel, entertainment and retail
- Many other spontaneous perks
Designed by experts and loved by parents, our Rest family includes Rest, Rest+, Rest Mini, and Rest (2nd Gen)—all-in-one sleep products designed for babies and kids that can be controlled remotely. Hatch Restore is a fully-customizable product geared toward helping adults sleep well. As an all-in-one sleep assistant, Restore helps people personalize their perfect night of slumber. Launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and featured on “Shark Tank” in 2016, Hatch is headquartered in Menlo Park, California.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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