Lifecycle Marketing Manager, Retention

About Us

There is nothing like the feeling of a good night’s sleep. Cozy, wrapped-up-in-a-heavy-blanket sleep. Fire crackling, curtains drawn, DO NOT DISTURB kind of sleep. Hygge stuff. That’s the kind of sleep we’re talking about. 85% of people agree sleep is a key to their wellbeing, but more than 50% of people are unsatisfied with their own sleep. Whether it’s stress, interruption, work, children, people need help getting great rest! 

At Hatch, we know great sleep, and are on that mission to teach the whole family better sleep habits. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life. We have developed best-in-class smart sleep devices with original content to help people wind down, sleep deeply and rise rested and relaxed. Come join a company that has already helped more than 5 million sleepers of all ages find space for rest in their lives, with baby products in 1 in 3 nurseries, and a viral adult smart sunrise alarm clock that has taken over TikTok and everyone from Jimmy Fallon to Sofia Richie Grainge’s nightstands.

The Opportunity:

We are seeking a customer-obsessed and impact-oriented Lifecycle Marketer to join our team and play a pivotal role in driving engagement and retention for our Hatch Rest family of products. This person will be a key player on our growing Lifecycle Marketing team, and the owner of the post-purchase experience for our kids audiences. You’ll use owned channels such as email, push notifications, and in-app messages to deliver value to customers, grow the Hatch+ subscriber audience and support families through sleep challenges and milestones. You will nurture customers from activation to loyalty, creating and implementing strategies that delight parents & kids alike and set them up for long term love of their Hatch and the brand overall. 

What You’ll Do

Within 3 Months:

• Get to know our platforms and data: Spend time learning the details of our tools and data 
• Understand our audience: Dive into our consumer insights and understand our target audiences 
• Collaboration: Develop strong relationships with key partners. Work closely with the kids business leads, subscription growth working group, brand and social teams to improve upon existing programs and identify opportunities. 
• Reporting and Analysis: Build monthly and quarterly reports to quantify impact and identify trends. 
• Identify gaps and opportunities: Put together a roadmap for the kids post-purchase journey, scoping out big bets and incremental tests to drive activation, engagement and subscription growth. 

Within 6 Months:

• Implement new lifecycle strategies: Learn faster and execute the priority opportunities on your roadmap. 
• Sleep education & parenting support: Integrate expert sleep guidance into a retention-driving program to support families through the ages and stages of sleep. 
• Onboarding: develop segmented, personalized onboarding experiences for users of the next generation of Hatch products. Hatch+ Engagement: Help families experience the value of Hatch+ in building healthy routines with their little ones. Drive trial and adoption of the Hatch+ service. 

After 1 Year:

• Be the expert on engaging parents and their little ones: Continuously enhance the Hatch customer experience and chime in with valuable feedback to improve cross-functional projects.
• Generate impactful learnings: Develop and implement test-and-learn plans to continuously improve program engagement and metrics. Equip cross-functional teams with learnings that can help make their work better. 
• Innovate and personalize: Make big bets, take risks and try new things to move our programs forward with a strong focus on personalization, dynamic content, cultural relevance, and creative optimization. 
• Customer delight: Continue to build strong relationships with customers by delivering value and staying relevant, ensuring a delightful and lovable experience, contributing to a strong word of mouth engine. 
• Drive business impact: Your work drives incremental impact to key business and functional metrics.

What You’ll Bring:

• Experienced Marketer: You have 4-6 years of experience in lifecycle marketing, CRM, or a similar role with a focus on engagement and retention.
• Strategic thinker: You are strategic, data-driven, and results-oriented, with a proven track record of developing and executing lifecycle programs that deliver business and customer impact. 
• Not shy about technical details: Proficient in enterprise-scale Customer Engagement Platforms (e.g., Braze, Iterable, Klaviyo), CRM systems, and marketing automation tools.
• Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Creative: You start with a hypothesis and think creatively to solve problems that result in innovative lifecycle marketing strategies.
• Collaborative: Excellent interpersonal and communication skills, with a proven ability to collaborate effectively across teams.

Bonus if You Have:

• Experience with subscription or membership-oriented brands in wellness or parenting 
• Knowledge of Liquid for personalization.
• Expertise and proven frameworks for running large scale experimentation and testing programs.
• Passion for parenthood and/or child development, and empathetic to the struggles of sleep as a new family. 

Why You Will Love Working at Hatch!

• We are certified as A Great Place to Work for the fourth year in a row! 93% of our employees have reported that Hatch is a great place to work.
• We have an amazing leadership team that truly values its employees and lives our company values each and every day.
• We delight our customers with something everyone needs: a good night’s sleep!
• Our team is collaborative, fun, and brilliant!
• You have an opportunity to make a large impact in people’s lives
• We are backed by world class investors including True Ventures and have strong revenue growth.
• We let you take care of what you need by offering a flexible/remote work environment

We also take care of you through our comprehensive compensation package and many other perks and benefits including:

• 100% paid medical, dental, and vision for employees and 80% coverage for dependents
• Meaningful equity
• 401(k) match with no vesting schedule
• 16 weeks paid parental leave for those important moments in life
• 16 free therapy sessions on Samata Health's platform for you and one other adult dependent
• Financial Support for Family Planning
• Remote office allowance
• Monthly Internet reimbursement allowance
• Friends and Family discount on our products
• Discount program from popular brands in travel, entertainment and retail
• Many other spontaneous perks

Designed by experts and loved by parents, our Rest family includes Rest, Rest+, Rest Mini, and Rest (2nd Gen)—all-in-one sleep products designed for babies and kids that can be controlled remotely. Hatch Restore is a fully-customizable product geared toward helping adults sleep well. As an all-in-one sleep assistant, Restore helps people personalize their perfect night of slumber. Launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and featured on “Shark Tank” in 2016, Hatch is headquartered in Menlo Park, California. 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.