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Director, Portfolio Product Marketing

San Francisco, California

Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFRCT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFRCT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.

Heartflow is a VC-backed company that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 400,000 patients worldwide.  

Are you a visionary marketing leader ready to revolutionize cardiac care?
At Heartflow, we're not just selling a product; we're transforming how CAD (Coronary Artery Disease) is diagnosed and treated. As our Portfolio Product Marketing Director, you'll be at the forefront of this mission, shaping the marketing strategy for our platform and innovative pipeline launches to drive commercial success. This isn't just a job; it's an opportunity to make a tangible difference in patients' lives, working directly with our VP, Product Marketing, to lead the charge.
 
What You'll Do (and Why It Matters):
  • Ignite Growth: Develop and launch marketing initiatives, product launches, and campaigns that captivate our audience, drive adoption, and secure our competitive edge. You'll be the architect of our market presence.
  • Define the Future: Craft and execute commercial strategies for Heartflow platform, FFRct and RoadMap Analyses that don't just increase sales, but profoundly improve CAD treatment and empower clinicians with cutting-edge solutions.
  • Be a Market Whisperer: Dive deep into the market landscape, understanding customer journeys and stakeholder needs to create compelling positioning to drive impactful campaigns . Your insights will directly fuel our growth.
  • Own the Battlefield: Stay one step ahead by continuously monitoring competitive offerings and market dynamics. You'll shape powerful positioning and messaging that sets Heartflow apart, turning insights into strategic advantage.
  • Champion Collaboration: Work hand-in-hand with our talented Plaque Product Marketing and Marketing Communications teams to ensure our message is powerful, consistent, and reaches the right audience at the right time.
  • Strategize & Execute: From concept to launch, you'll orchestrate comprehensive strategic and tactical plans, translating groundbreaking science into real-world impact.
  • Beyond the Sale: Collaborate with Medical Affairs, Sales Leadership, and Sales Training to build a knowledge-rich ecosystem, ensuring our sales team is equipped and our medical community is informed.
 
What You Bring:
  • A Trailblazing Spirit: Proven success in launching and growing products in the medical device or pharmaceutical space. You're not afraid to challenge the status quo.
  • Data-Driven Storyteller: The ability to translate complex clinical evidence and health economics data into compelling narratives that resonate with our target audiences.
  • Collaborative Powerhouse: Experience building strong, cross-functional relationships that drive commercial success. You thrive in a dynamic, team-oriented environment.
  • Clinical Acumen: Familiarity with the world of Imaging Cardiologists, Radiologists, General Cardiologists, Interventional Cardiologists, and CVO Administrators.
  • Strategic Vision, Flawless Execution: You can paint the big picture and meticulously plan the steps to get there.
  • Exceptional Communicator: Your words inspire, inform, and influence.
  • An Entrepreneurial Mindset: You're self-motivated, proactive, and ready to contribute at every level.
Education & Experience:
  • Bachelor's Degree in business or science (MBA strongly preferred).
  • 8+ years of impactful marketing or market development experience, ideally in B2B healthcare.
Join Heartflow and be a part of something extraordinary. Your expertise will directly contribute to saving and improving lives.

A reasonable estimate of the yearly base compensation range is $200,000 to $250,000, cash bonus, and equity. #LI-Hybrid

Heartflow is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. This policy applies to every aspect of employment at Heartflow, including recruitment, hiring, training, relocation, promotion, and termination.
 
Positions posted for Heartflow are not intended for or open to third party recruiters / agencies. Submission of any unsolicited resumes for these positions will be considered to be free referrals.
 
Heartflow has become aware of a fraud where unknown entities are posing as Heartflow recruiters in an attempt to obtain personal information from individuals as part of our application or job offer process. Before providing any personal information to outside parties, please verify the following: A) all legitimate Heartflow recruiter email addresses end with “@heartflow.com” and B) the position described is found on our careers site at www.heartflow.com/about/careers/. 

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