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Sr. Paid Social Analyst

Charlotte, NC

About the Role

Home Solutions is seeking a Senior Paid Social Analyst to play an instrumental role in driving paid social growth, strategy, and execution for a key P&L. We’re looking for a driven candidate with an entrepreneurial mindset who is passionate about analyzing performance data to drive game-changing results.

Your Day-to-Day

  • Drive performance improvements by identifying opportunities via data & profitability analysis.
  • Maintain a sharp focus on bottom-line performance for our paid social accounts.
  • Manage active campaigns, predominately on Meta
  • Analyze KPIs & take the lead on our optimization strategies. Rigorously analyze performance metrics to identify opportunity segments (i.e.audiences, , budgeting, ad placements,) to unlock growth.
  • Provide competitive deep dives. Compare & contrast with competitor experiences to help drive ad testing, conversion rate optimization and campaign efficiency
  • Brainstorm and suggest new creative ad types based on your competitive research and personal experiences
  • Influence conversion rate optimization (CRO) improvement plans on multiple website properties. Work together with our team to hypothesize, develop, and launch data-driven site experiences to optimize the conversion funnel. 
  • Measure and report on performance daily. Be responsible for paid media performance metrics and make proactive, analytical decisions to drive profitable growth.
  • Effectively communicate with leadership on financial metrics, issues, and opportunities.

About You

  • Bachelor’s degree or relevant experience in marketing, business, finance, economics, or mathematics
  • Advanced analytic skills including Excel - pivot tables, Vlookups, and comfort working with large datasets. Competency in statistics and SQL a plus.
  • 1-3 years’ hands-on experience scaling paid social campaigns in Meta
  • Expertise in performance paid media principles such as keywords, ads, bidding automation, budgeting, conversion funnels, website optimization, creative testing, and audience segmentation
  • Hands on experience applying these principles to grow key performance metrics in Social (Meta or Youtube)
  • Experience with Native and Display are a plus 
  • Comfort working autonomously in a growing, fast-paced environment.
  • Competitive spirit and relentless drive to win.
  • Strong analytical skills: You are able to quickly understand data and use it to influence decision making.
  • You can tell a story with data. You are able to concisely summarize insights into an action plan.
  • Strong communication skills: You are a strong verbal communicator with the ability to build and influence relationships and compose effective communications.
  • Problem solving and agility: You thrive in an environment where there is no playbook for success. You can adapt to different tasks and shift priorities as needed. You have an entrepreneurial spirit and are energized by doing work that hasn’t been done before.
  • Culture buy-in: At Three Ships, We Act with Focus, Get After It, Build the Team, and Grow Without Limits; those are our values, and we expect you to live them every day.

About Us

Launched Fall 2017, Home Solutions targets the rapidly digitizing home services vertical and  matches homeowners with the right service provider to meet their needs. Through our websites, Home Solutions has a proprietary audience of 47M+ homeowners and prime real estate in search engines. We are on a mission to make homeownership easier by creating high quality content that pairs consumers with providers in a range of related categories. 

Home Solutions was incubated within Three Ships, a growth equity firm that launches and invests in digital companies, builds great leadership teams, and helps them rapidly scale. The Three Ships portfolio currently includes several businesses - Home Solutions, Pillar 4, Stacksphere , and 3S UK - and over 50+ websites that help consumers navigate the overwhelming choices through online marketplaces and the most informative content online.  Headquartered in Raleigh with offices in Charlotte and London, we are always looking to find the right people to help us continue to grow this business and place a high value on teammates with a growth mindset and a “get after it” mentality.  

Why You Should Join Us

  • Results: At Home Solutions we have eleven consecutive years of profitability and a track record of successful growth in the digital marketing space.
  • Stability: We are privately owned, have a holding period of “forever,” have no debt, and have significant cash to invest – we’re “rock-solid” financially.
  • Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands.
  • Market Landscape: The digital home services marketing landscape is transforming. There’s no better time than now to be building a business in this space.
  • Career Growth: There is no cap on growth, promotions or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
  • Learning: We are a small and mighty team but also have the advantage of tapping into the Three Ships ecosystem and working with subject matter experts in paid media, creative, branding, content strategy, SEO, and more. The opportunity to grow new skills and learn from smart people is endless.
  • Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.

The Package

As a full-time employee of Home Solutions, you’ll have access to competitive benefits, including flexible time off,  health/dental/vision, 401k match, an annual Relax & Recharge Bonus, an annual Learning & Development stipend to enroll in class(es) of your choosing, and up to $75 mobile reimbursement. If you join us in person in our Raleigh or Charlotte locations, we have an office stocked with snacks, coffee, and just about every other beverage you can imagine.

EEOC Statement 

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.

 

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