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CRO Manager

Raleigh or Charlotte, NC

About the Role
Home Solutions is seeking a strategic and experienced Conversion Rate Optimization (CRO) Manager to play a key role in enhancing customer experience and driving onsite conversion for our expanding portfolio of websites. In this managerial position, you will collaborate closely with the SEO and Content Directors, as well as developers, to oversee the implementation of CRO strategies and tests aimed at optimizing conversion rates and refining the on-page brand mix across our commercial pages. If you possess an entrepreneurial mindset, are results-oriented, and are passionate about leveraging analytical and design skills to deliver exceptional customer experiences that translate into financial success, this role is an excellent fit for you.

Your Day-to-Day Responsibilities

  • Lead comprehensive site performance and competitive analysis across the full funnel.
  • Identify optimization opportunities and develop actionable recommendations and designs for conversion rate optimization experiments.
  • Oversee the execution and performance reporting of A/B, multivariate, and time series tests.
  • Collaborate with internal stakeholders to define requirements, user stories, and UX designs for new website launches and enhancements.

About You

  • A minimum of 4-5 years of experience in conversion rate and website optimization, utilizing customer analytics, A/B, and multivariate testing technologies to drive commercial improvements.
  • Proven expertise in User-Centered design principles, with a strong track record of applying them effectively in a business context.
  • Robust data analysis skills with experience in translating competitive insights and user research into actionable business recommendations.
  • Demonstrated success in meeting and exceeding performance targets in a managerial capacity.
  • Strong initiative and ability to manage multiple tasks and projects concurrently, while mentoring and leading a team.

About Us

Launched Fall 2017, Home Solutions targets the rapidly digitizing home services vertical and  matches homeowners with the right service provider to meet their needs. Through our websites, Home Solutions has a proprietary audience of 47M+ homeowners and prime real estate in search engines. We are on a mission to make homeownership easier by creating high quality content that pairs consumers with providers in a range of related categories. 

Home Solutions was incubated within Three Ships, a growth equity firm that launches and invests in digital companies, builds great leadership teams, and helps them rapidly scale. The Three Ships portfolio currently includes several businesses - Home Solutions, Pillar 4, Stacksphere , and 3S UK - and over 50+ websites that help consumers navigate the overwhelming choices through online marketplaces and the most informative content online.  Headquartered in Raleigh with offices in Charlotte and London, we are always looking to find the right people to help us continue to grow this business and place a high value on teammates with a growth mindset and a “get after it” mentality.  

Why You Should Join Us

  • Results: Home Solutions is the fastest-growing marketplace company in the home services category.
  • Opportunity: Home services is a $600 billion market that largely still operates like it’s 1999.  During the next decade, we anticipate a huge digital transformation in the category, and marketplace companies will lead the way.
  • Ownership & Impact: We seek talented people with the desire to own and run parts of the business that drive company performance. Leadership is fully aligned and incentivized around our growth-focused mission.
  • Exposure & Learning: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands. The opportunity to build new skills and learn from smart people is endless.
  • Career Growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
  • Stability: We are privately owned, have no debt, and have significant cash to invest – we’re “rock-solid” financially.
  • Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.

The Package

As a full-time employee of Home Solutions, you’ll have access to competitive benefits, including flexible time off,  health/dental/vision, 401k match, an annual Relax & Recharge Bonus, an annual Learning & Development stipend to enroll in class(es) of your choosing, and up to $75 monthly mobile reimbursement. If you join us in person in our Raleigh or Charlotte locations, we have an office stocked with snacks, coffee, and just about every other beverage you can imagine.

EEOC Statement

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.

 

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