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Director, Performance Marketing Analytics

Charlotte, NC

About the Role

Home Solutions is seeking a Director of Performance Marketing Analytics to join our fast-growing Paid Social business.  As a key member of the team, you’d create meaningful value for our business and uncover new growth levers through complex analyses, which you’ll then collaborate with the team to operationalize. This role would specifically support and collaborate with our Paid Social team. 

Your Day-to-Day

  • Uncovering new business growth opportunities by self-identifying and executing complex analyses of internal and client performance data.
  • Hunting for and surfacing important data insights to inform new strategic priorities that you convert into action.
  • Writing and iterating on the complex queries behind our Meta data integrations to optimize campaign bidding.
  • Refining and maintaining key performance measurement tools and dashboards, including building automation features and troubleshooting issues.
  • Elevate the Paid Social team’s collective analytical acumen by sharing your SQL, AI, and other technical hard skills with your teammates.
  • Understanding the performance data our clients share with us, with a goal of identifying new business growth unlocks.
  • Managing third-party vendors as needed in the context of resolving data issues (i.e. High Touch, Meta, etc.).

About You

  • 3-5 years of experience in a data-focused role (e.g. operations, analytics).
  • Bachelor’s degree in an analytically-oriented discipline (i.e. business, economics, statistics, math, analytics, etc.)
  • A rigorous analytical background with deep experience independently diving into performance data and surfacing insights that unlock business growth.
  • High horsepower and extremely proficient in Excel/Google Sheets, SQL, and data visualization tools (i.e. Looker).
  • Experience at a performance marketing company and/or strong performance marketing funnel intuition to understand key business drivers is preferred.
  • Able to ideate and drive complex analyses and projects with minimal guidance/oversight.
  • Proactive problem solver with strong critical thinking skills.
  • Experience with Meta or Google data integrations (e.g. CAPI, pixels) is a plus.
  • Committed to using AI tools to elevate analytical abilities and support complex projects.
  • Thrives in a fast-paced, constantly changing environment with competing priorities and deadlines.
  • Aligned with our core values: Grow Without Limits, Get After It, Act With Focus, and Build The Team.

While we’re looking for some specific experiences and skill sets, nothing is more important than a strong can-do attitude, resilience in the face of change and uncertainty, and a passion for learning and creating.

About Us

Launched in Fall 2017, Home Solutions targets the rapidly digitizing home services vertical and matches homeowners with the right service provider to meet their needs. Our purpose is simple: Simplify Home Services. We aspire to transform the way homeowners and end-service providers engage. Through our media, alerts, and brand solutions, Home Solutions has a proprietary audience of 47M+ homeowners and prime real estate in search engines. We are on a mission to make homeownership easier by creating high quality content that pairs consumers with providers in a range of related categories.

Home Solutions was incubated within Three Ships, a growth equity firm that launches and invests in digital companies, builds great leadership teams, and helps them rapidly scale. The Three Ships portfolio includes several businesses and over 50+ websites that help consumers navigate choices through online marketplaces. Headquartered in Raleigh and Charlotte, we are always looking to find the right people to help us continue to grow this business and place a high value on teammates with a growth mindset and a "get after it" mentality.

Why You Should Join Us

  • Results: Home Solutions is the fastest-growing marketplace company in the home services category.
  • Opportunity: Home services is a $600 billion market that largely still operates like it’s 1999.  During the next decade, we anticipate a huge digital transformation in the category, and marketplace companies will lead the way.
  • Ownership & Impact: We seek talented people with the desire to own and run parts of the business that drive company performance. Leadership is fully aligned and incentivized around our growth-focused mission.
  • Exposure & Learning: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands. The opportunity to build new skills and learn from smart people is endless.
  • Career Growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
  • Stability: We are privately owned, have no debt, and have significant cash to invest – we’re “rock-solid” financially.
  • Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.

The Package

We offer a competitive base salary based on experience, along with a meaningful equity package and quarterly distributions. As a full-time team member at Home Solutions, you'll also enjoy a comprehensive benefits package, including health, medical, and vision insurance, a 401(k) match, short-term disability coverage, and a cell phone reimbursement. Additionally, we support your well-being and growth with flexible time off, a bi-annual $500 Relax & Recharge bonus, a learning and development stipend, and a Charity Match program to give back to causes you care about.

EEOC Statement

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.

 

 

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