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Performance Creative Specialist

Charlotte, NC

The Role:

We are currently seeking a Performance Creative Specialist to power the next wave of creative excellence in our paid social channel. This role will leverage creative storytelling to develop breakthrough ad content that delivers performance marketing results. 

As the Performance Creative Specialist, you will lead the ideation, production, and iteration of compelling, scroll-stopping social video ads that drive high quality customers for our partners. You will bring creative intuition and a deep understanding of the paid media funnel to generate concepts, produce and edit footage, and turn raw inputs into high-performing creative assets. You think like an influencer but act like a growth marketer — blending creative energy with commercial instincts. 

Your Day-to-Day:

  • Use storytelling and paid social instincts to create UGC-style paid social ads in video and image formats
  • Understand funnel KPIs like CPL and ROAS to translate business objectives into creative strategy and performance-based iteration
  • Analyze market stimuli to inspire and prioritize fresh, relevant, and high-performing ad concepts
  • Implement systems and processes to rapidly increase ad production velocity 
  • Create 30-50 new ads/week, handling every step from ideation to execution
  • Edit footage to compile final ad assets using tools such as Kapwing, Capcut, and similar platforms
  • Organize and execute "ridealongs" with our partners to gather first person footage by joining installation crews in the field
  • Organize and maintain an internal library of footage, creative assets, and AI prompt templates

About You:

  • 2–4+ years of experience in creative production, content marketing, or performance creative roles.
  • Demonstrated experience creating social-first and UGC-style ad content (preferably Facebook, Instagram, or TikTok).
  • You feel many Social ads are overly produced and don’t feel native to the platform.  You want to build creative that users can relate to, rather than creative that looks flashy.
  • Scrappy, hungry, and ready to dive into any problem and go get the footage yourself in neighborhoods around town.
  • Familiar with lead generation funnels and financial KPIs such as CPL, ROAS, and conversion rates and how to produce creative that delivers on these outcomes.  You like to “fail fast” to find winning creative.
  • Hands-on proficiency with short-form editing tools (Kapwing, Capcut, or similar).
  • Strong copywriting instincts and ability to break down storytelling frameworks into scripts and hooks.
  • Comfortable being on camera and producing selfie-style or voiceover-driven footage.
  • Proficient in using AI tools (e.g., ChatGPT 4.0, Claude, Replicate.AI, Perplexity, ElevenLabs, etc.) to brainstorm, iterate, and fill gaps in scriptwriting, audio, and visual production
  • Highly organized, able to create and manage systems that create production efficiency - e.g. digital asset libraries and prompt repositories
  • Collaborative, proactive, and excited to operate at the edge of creative innovation.

About Us

Launched in Fall 2017, Home Solutions targets the rapidly digitizing home services vertical and matches homeowners with the right service provider to meet their needs. Our purpose is simple: Simplify Home Services. We aspire to transform the way homeowners and end-service providers engage. Through our media, alerts, and brand solutions, Home Solutions has a proprietary audience of 47M+ homeowners and prime real estate in search engines. We are on a mission to make homeownership easier by creating high quality content that pairs consumers with providers in a range of related categories.

Home Solutions was incubated within Three Ships, a growth equity firm that launches and invests in digital companies, builds great leadership teams, and helps them rapidly scale. The Three Ships portfolio includes several businesses and over 50+ websites that help consumers navigate choices through online marketplaces. Headquartered in Raleigh and Charlotte, we are always looking to find the right people to help us continue to grow this business and place a high value on teammates with a growth mindset and a "get after it" mentality.

Why You Should Join Us

  • Results: Home Solutions is the fastest-growing marketplace company in the home services category.
  • Opportunity: Home services is a $600 billion market that largely still operates like it’s 1999.  During the next decade, we anticipate a huge digital transformation in the category, and marketplace companies will lead the way.
  • Ownership & Impact: We seek talented people with the desire to own and run parts of the business that drive company performance. Leadership is fully aligned and incentivized around our growth-focused mission.
  • Exposure & Learning: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands. The opportunity to build new skills and learn from smart people is endless.
  • Career Growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
  • Stability: We are privately owned, have no debt, and have significant cash to invest – we’re “rock-solid” financially.
  • Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.

The Package

We offer a competitive base salary based on experience. As a full-time team member at Home Solutions, you'll also enjoy a comprehensive benefits package, including health, medical, and vision insurance, a 401(k) match, short-term disability coverage, and a cell phone reimbursement. Additionally, we support your well-being and growth with flexible time off, a bi-annual $500 Relax & Recharge bonus, a learning and development stipend, and a Charity Match program to give back to causes you care about.

EEOC Statement

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.

 

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