Marketing Strategy Associate, Member Engagement

Homeward is rearchitecting the delivery of health and care in partnership with communities everywhere, starting in rural America. Today, 60 million Americans living in rural communities are facing a crisis of access to care. In the U.S. healthcare system, rural Americans experience significantly poorer clinical outcomes. This trend is rapidly accelerating as rural hospitals close and physician shortages increase, exacerbating health disparities. In fact, Americans living in rural communities suffer a mortality rate 23 percent higher than those in urban communities, in part because of the lack of access to quality care.

Our vision is care that enables everyone to achieve their best health. So, we’re creating a new healthcare delivery model that is purpose-built for rural America and directly addresses the issues that have historically limited access and quality. Homeward supports Medicare-eligible beneficiaries by partnering with health plans, providers, and communities to align incentives – taking full financial accountability for clinical outcomes and the total cost of care across rural counties.

As a public benefit corporation and Certified B Corp™, Homeward’s mission and business model are aligned to address the healthcare, economic, and demographic challenges that make it challenging for rural Americans to stay healthy. Our Homeward Navigation™ platform uses advanced analytics to connect members to the right care and local resources that address social determinants of health and improve holistic health outcomes. Since many rural communities lack adequate clinical capacity, Homeward also employs care teams that supplement local practices and reach people who cannot otherwise access care.

Homeward is co-founded by a leadership team that defined and delivered Livongo’s products, and backed most recently by a $50 million series B co-led by Arch Ventures and Human Capital, with participation from General Catalyst for a total of $70 million in funding. With this leadership team and funding, Homeward is committed to bringing high-quality healthcare to rural communities in need.

The Opportunity

Join us in tackling healthcare for rural America! As a Marketing Strategy Associate on the Member Engagement team, you will play a critical role in driving operational efficiency, uncovering actionable insights, and supporting data-driven decision-making. Reporting to the Senior Manager of Marketing Operations, you will work closely with cross-functional teams to track key performance metrics, develop forecasts, and execute cross-functional initiatives that enhance member engagement outcomes.

What You'll Do:

Analysis & Reporting

• Analyze and report on key performance metrics related to member engagement and operational success.
• Use data from various sources to evaluate campaign performance and identify areas for improvement.
• Develop dashboards and reports to provide real-time insights.
• Identify trends and insights from complex datasets to address business challenges.
• Present findings and actionable recommendations to stakeholders across teams.

Forecasting & Strategic Planning

• Create a process for reporting on campaign results to improve future outreach.
• Build detailed, data-driven forecasts to track progress against our goals and guide resource allocation.
• Collaborate with cross-functional teams to align forecasts with strategic goals and engagement initiatives.

Process Optimization & Project Management

• Lead investigations into business performance and operational processes to identify opportunities to improve engagement performance.
• Partner with cross-functional teams to brainstorm and develop solutions.
• Project manage projects end to end; i.e. set process, deadlines, and deliverables.

What You Bring:

• Bachelor’s Degree required
• 2-4 years of experience in management consulting, marketing analytics, or marketing strategy roles. Healthcare industry experience is highly preferred. 
• Strong analytical skills, with experience working with large datasets and reporting tools (e.g., Excel, Tableau).
• Proven ability to translate data into actionable insights and recommendations.
• Experience building forecasts and analyzing trends to drive strategy.
• Strong communicator, with an ability to distill complex analyses into clear, concise insights for a variety of audiences.

What Shapes Our Company

• Deep commitment to one another, the people and communities we serve, and to care that enables everyone to achieve their best health
• Individuals who are diligent, self-motivated, and driven to exceed mediocrity
• Compassion and empathy
• Curiosity and an eagerness to listen
• Drive to deliver high-quality experiences, clinical care, and cost-effectiveness
• Strong focus on the sustainability of our business and scalability of our services to maximize our reach and impact
• Nurturing a diverse workforce with a wide range of backgrounds, experiences, and points of view
• Taking our mission and business seriously, but not taking ourselves too seriously– having fun as we build!

Compensation: $65000 - $85000 annually. Salary is based on qualifications, experience, skillset, and location. At Homeward, a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you have yet to gain experience in the areas detailed above, we hope you will share your unique background with us in your application and how it can be additive to our teams.

Homeward is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homeward is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.