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Director, Content Strategy

United States

Location: This position is Hybrid in San Francisco.

Director, Content Strategy 

The Role

We are looking for a Director of Content Strategy who thrives at the intersection of high-level strategic architecture and technical execution. This isn't a role for a traditional "big idea" campaign writer; we need a structured content expert. Someone who views words as a scalable system.

In this role you will lead the messaging evolution for a large technology client. Your primary objective is to take high-level brand frameworks and translate them into precise, high-performing consumer copy deeper in the funnel (search, merchant networks, and digital touchpoints). You will be the bridge between the client’s marketing stakeholders, legal requirements, and performance data, ensuring every word is accounted for, approved, and effective. Note: this role is not just a copywriter. This role is for a strategic communications leader who happens to write, not a writer who occasionally thinks strategically. This candidate will be expected to influence senior clients and hold a strategic point of view under pressure.

What you’ll be doing.

  • Strategic Messaging Architecture: Lead the creation of robust messaging frameworks that extend global brand campaigns into the "nitty-gritty" of the funnel (search, merchant networks, and digital touchpoints).
  • Client Leadership: Ideate directly with the client marketing stakeholders. You will lead presentations, manage executive feedback, and navigate conflicting stakeholder opinions with poise and "executive presence."
  • Tactical Execution: Translate abstract strategies into crisp, consumer-facing copy for online merchant networks, search ads, and point-of-sale environments.
  • Content Systems Management: Build and maintain a comprehensive repository of all campaign messages. You will be responsible for:
    • Tagging messages to specific campaigns.
    • Mapping performance data to specific copy variants.
    • Tracking legal approvals and "in-progress" claims.
  • Data-Driven Optimization: Leverage research and performance insights to inform new message tests and iterate on existing frameworks.
  • Brand Stewardship: Ensure every character adheres to rigorous standards for craft, voice, and tone.

What we’d like to see. 

  • 7–10+ years of content strategy or copywriting experience within digital payments, FinTech, or high-end tech environments.
  • Expertise in content strategy, UX writing, content design, or adjacent strategic roles, with experience in an agency, consulting, or client services environment.
  • Proven experience in enterprise-scale content systems, governance, and information architecture.
  • Expertise in these foundational areas of content strategy:
    • Content governance, audit, and lifecycle management
    • Information architecture and content modeling
    • Editorial strategy and voice/tone frameworks
    • Taxonomy strategy
    • Multi-channel content planning
  • Deep expertise in architecting frameworks. You understand how to maintain a consistent thread from a TV spot down to a 30-character search headline.
  • You are a structured content writer. You understand how metadata, SEO, and user intent influence the effectiveness of a string of text.
  • Elite editing and proofreading skills; an obsession with “high-craft" standards.
  • Exceptional organizational skills. You find peace in a perfectly tagged content library and a clear legal-approval pipeline.
  • Comfortable managing up. You can defend a strategic choice to senior clients while remaining flexible enough to incorporate feedback.
  • Proven ability to drive projects forward with minimal oversight in a fast-paced environment.

This role is currently not available for hire or work in New Mexico and Hawaii, USA.

About Huge

Huge is a design and technology company. We create products and experiences that grow the world’s most ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent, shoppable and unique to every brand.

Huge’s nearly 1,000 thinkers, tinkerers, makers and creators, have been problem-solving across North America, Europe, and Latin America for over 25 years. Interested? You’ll find more information at www.hugeinc.com.

Huge is committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of innovators, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

Huge is an equal opportunity employer (EOE). We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

Workers shall not be required to pay employers’ or agents’ recruitment fees or other related fees for their employment. If any such fees are found to have been paid by workers, such fees shall be repaid to the worker.


#LI-POST #LI-Remote

The salary range for this position is as listed below. Exactly where a prospective employee will be paid within this range will depend on, among other factors, the actual salary ranges for current and former employees who are either currently filling a similar role or did in the past; the candidate’s depth of experience and qualifications; the level of specialization the role requires; budgetary considerations; the market demand for that role and the local market conditions that exist where the employee will be based. For current Huge employees, tenure will also be a consideration.

Wage Disclosure

$160,000 - $180,000 USD

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