Back to jobs
New

Head of Content and Community

Remote

About Us

Hungryroot is using AI to build the most consumer-centric food and wellness company to ever exist. We are your personal assistant for healthy living. We get to know your goals, lifestyle, and budget, and we recommend and deliver healthy groceries, easy recipes and essential supplements for you and your family. It’s the easiest way to eat healthy, achieve your goals, save time, and discover new foods. Founded on the belief that food is the foundation of health, convenience should not mean compromise, and we’re all unique in how we eat and live, Hungryroot is building a future in which healthy living is easy and enjoyable. 

We are a distributed team built on top talent from over 28 states across the U.S. While we have a headquarters in New York City, we support employees working from wherever they are based. We believe in fostering team connection and collaboration across all of our employees' locations. Expect to attend regular team building events and an annual company retreat. Expect to be treated like an owner who cares about our common goal, not someone who has to clock in and out of work. 

About the Role

We are looking for a Head of Content and Community to lead Hungryroot’s editorial content strategy and community engagement efforts. This is a unique opportunity to shape the voice, storytelling, and content experiences that deepen our brand’s connection with customers.

This role will own the development of highly engaging, editorialized content that aligns with our brand promise, supporting recipe and product discovery and healthy eating—two core pillars of our customer experience. It will also drive community growth and engagement, fostering brand affinity and loyalty through content distribution and interactive platforms like our social media channels and Facebook Group Community.

This role will collaborate closely with acquisition and CRM teams to ensure content plays an integral role in customer experience while remaining distinct from pure advertising and marketing efforts. The ideal candidate comes from a digital publishing background in the food space) and has experience leading content strategy, social distribution, and community engagement at scale.

Responsibilities

Content Strategy & Production

  • Develop and execute a content vision that brings Hungryroot’s brand promise to life through editorialized, engaging, and personality-driven content.
  • Oversee content creation from ideation to production, ensuring a mix of high-production value and nimble, low-fi content.
  • Lead the development of recipe and healthy eating content to position Hungryroot as both a personal grocery shopper and nutritionist.
  • Prioritize video-first storytelling, including short-form (social, Reels, TikTok) and long-form (YouTube, website, CRM-integrated content).
  • Partner with influencers, content creators, and external production teams to co-create engaging content franchises.
  • Ensure content is integrated into the customer experience, appearing in CRM, community platforms, UX touchpoints (e.g., recipe videos on product detail pages), and social channels.

Social & Community Engagement

  • Oversee the distribution and optimization of content across social platforms, tailoring content to maximize engagement and reach.
  • Grow and manage Hungryroot’s Facebook Group Community, driving meaningful conversation and engagement among members.
  • Develop a strategy for increasing organic engagement, earned media value (EMV), and brand equity through content-driven storytelling.
  • Leverage content to build brand affinity and foster a sense of community, ensuring customers feel connected to Hungryroot beyond the core product experience.

Leadership & Collaboration

  • Lead and mentor a team of internal and external content creators, social strategists, and production partners.
  • Work cross-functionally with Media & Influencer Teams, CRM, and Product teams to align content with broader business objectives while keeping a customer-first, brand-building lens.
  • Define and track key performance indicators (KPIs) that measure impact on brand affinity, engagement, retention, and organic reach.

Qualifications

  • 8+ years of experience in content strategy, digital publishing, or editorial leadership in the food, health, or lifestyle space.
  • Deep understanding of social media distribution, influencer partnerships, and community engagement.
  • Proven ability to lead content teams and external production partners.
  • Experience developing video-first content strategies for social and owned platforms.
  • Track record of using data and insights to inform content strategy and measure impact.
  • Ability to balance high-production-value content with scrappy, high-impact storytelling.

Perks & Benefits

  • Remote-first: work from home, work from our NYC office, work from anywhere in the U.S. - you decide!
  • Equity 
  • Unlimited vacation policy
  • Universal paid parental leave
  • Monthly Hungryroot credit for delicious, healthy groceries
  • Comprehensive health, vision, dental, and life insurance
  • Wellbeing benefits including One Medical, Spring Health, LiveHealth, Rightway care concierge, and more
  • 401k with Match
  • A work from home stipend to support your initial home-office setup

Expected Pay Range

$160,000-$180,000

The employer will not sponsor applicants for work visas.

Our mission to help make healthy eating easy, accessible, and joyful is better served by a diverse workplace. We are a proud Equal Opportunity Employer committed to building an inclusive workplace. We have zero-tolerance for harassment or discrimination. We do not discriminate on the basis of any protected class.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Hungryroot’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.