Senior Associate, Product Strategy

ABOUT HUT 8

Imagine the ultimate destination for those who want to work at the cutting edge of technology, energy, and infrastructure. Hut 8 is on a mission to build and operate some of the world’s largest data centers for next-generation computing workloads, including AI, Colocation, Cloud, and Bitcoin Mining. We are proud to offer interesting and challenging opportunities for individuals who want to build teams, solve problems, and make an impact from day one. If you’re an ambitious individual looking for a career that is as rewarding as it is challenging, you’ve come to the right place.

ABOUT THE ROLE

The Senior Associate, Product Strategy role is ideal for someone who wants to build and get their hands dirty. This is not a purely analytical or advisory position - it is for a candidate who is excited to shape strategy and roll up their sleeves to make it real.

You will help define how we compete in the Canadian HPC data center market by combining market analysis, product positioning, and strategic planning with hands-on execution. This means not only identifying trends and opportunities but also developing pricing, working through compliance, negotiating vendor contracts, and driving go-to-market execution. If you want to own, build, and see the impact of your work in market, this role is for you.

Market Analysis & Insight

• Define and track the Canadian HPC/data center market, including colocation and cloud services.
• Monitor competitor offerings and hyperscaler strategies to identify opportunities for differentiation.
• Analyze customer needs across industries (AI labs, enterprises, regulated sectors) and anticipate future demand drivers.

Product Strategy & Development

• Recommend positioning, pricing, and service models to strengthen our competitive position.
• Lead pricing strategy for new products and services, including developing pricing models, testing assumptions, and aligning with customer willingness-to-pay.
• Identify new product opportunities (e.g., HPC-optimized colocation, sustainability features, compliance-as-a-service).
• Develop business cases and ROI models for new product initiatives.
• Manage and maintain the existing product portfolio, updating and revising offerings as needed.
• Ensure product compliance with relevant licensing, technical standards, and regulatory requirements.

Execution & Go-to-Market

• Partner with sales and marketing to build compelling customer narratives and product collateral.
• Support segmentation, bundling, and monetization strategies for new products.
• Collaborate with operations and engineering to pilot and launch new service offerings.
• Develop internal and external documentation for product launches and updates.

Financial & Vendor Management

• Conduct financial analysis of existing and new products, including resource requirements, return profile, and revenue expectations.
• Manage vendor relationships, including contract negotiations and partnership evaluations.
• Define and track metrics for product adoption, utilization, revenue growth, and customer satisfaction.

Cross Functional Collaboration

• Work closely with operations, engineering, finance, and leadership to ensure strategy is grounded in execution.
• Translate customer insights into actionable requirements for service delivery teams.

ABOUT YOU

• Bachelor’s degree in business, engineering, economics, or a related field; MBA or advanced degree a plus.
• 3–5 years in product strategy, corporate strategy, consulting, or business operations; exposure to data centers, cloud, HPC, or infrastructure markets strongly preferred.
• Demonstrated ability to conduct market sizing, competitive analysis, financial modeling, and pricing strategy.
• Proficiency in Excel/financial modeling, PowerPoint/slide building, and BI tools preferred (e.g., Tableau, PowerBI, SQL familiarity an asset).
• Strong communication and storytelling skills, with the ability to craft narratives for executives and customers.
• Proven ability to influence without direct authority and lead cross-functional initiatives.
• Comfortable working in a fast-paced, high-change startup environment with limited structure.

WHY JOIN US

• Shape the product strategy of a growing Canadian HPC data center business at a pivotal time.
• High visibility to leadership, with the opportunity to directly influence market positioning.
• Work at the intersection of cloud, HPC, and AI infrastructure - industries that will define the next decade.
• Join a team committed to innovation, sustainability, and customer-first service.

ABOUT THE WORK ENVIRONMENT

This role is located onsite at our Toronto, Ontario HQ. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The salary range for this position is between $95,000-120,000 CAD annually,

WHAT MAKES HUT 8 A GREAT PLACE TO WORK

Hut 8 offers a benefits and wellness program that includes medical, dental, vision, life, and short-term and long-term disability insurance, as well as paid time off. We are proud to invest in building the best team in the industry. At all levels of the organization, we are driven by an entrepreneurial spirit, radical transparency, and relentless growth mentality.

At Hut 8, you will have the opportunity to:

▶ Work with bright, driven peers from a range of educational and professional backgrounds including software development, energy, engineering, entrepreneurship, investment banking, private equity, and management consulting

▶ Design and pitch new products, services, and other initiatives to a leadership team consisting of serial entrepreneurs and seasoned executives and backed by a board of directors consisting of industry veterans of energy, finance, and government

▶ Debate ideas and alternatives in a truly meritocratic setting where the learning curve is steep and the lessons come from both senior and junior members of the team

▶ Build a lifelong network of friends and professional connections at the cutting-edge intersection of technology, energy, and infrastructure