Senior Paid Media Executive

About Us:
Hotwire is a global, strategic communications consultancy dedicated to helping ambitious technology companies change the game, build their reputation, and stand out from the crowd. Recognised by multiple award wins over the years, we provide clients with insights-led, integrated communications solutions across various market categories. With eleven offices worldwide, we work seamlessly to help companies achieve sustainable growth. Our Thoughtful Working approach embodies flexibility and offers unique benefits. From Sydney to San Francisco, we operate with a “One Team” mentality. Awarded #40 in the 2020 Sunday Times Top 100 small companies to work for in the UK, Hotwire ensures you achieve your personal best through engaging work and continuous learning and development.

We are connected, ambitious, adventurous, transparent, and proactive, but most of all, we are one team working together to be the global challenger.

 

Why This Role?

This is an exciting opportunity to work for working for an integrated comms and marketing consultancy with a client base of leading technology and business services clients. We strive for best-in-class campaign delivery and we have a reputation for creating and delivering effective and cutting-edge marketing strategies and plans for our clients. We are looking for a Paid Media Specialist to work across a number of client accounts focusing on social media strategies and initiatives.

In order to be successful this role we are looking for someone with a proven track record in creating and driving social media plans and campaigns across all channels - gained client or agency side. They will also have good project management skills and the ability to work across a number of internal and external stakeholders to drive ideas and build strong relationships. This would be a great opportunity for someone who is looking for a refreshing environment to gain solid project ownership and further grow their planning, commercial and strategic skills.

 

Accountabilities:

• Day-to-day paid media operations across a number of platforms (Google Ads, DV360, LinkedIn, Facebook, Twitter)
• Develop and execute paid social strategies, implementing industry best practice
• Showcase strong understanding of integrated advertising platforms and ability to convert client objects into successful advertising campaigns
• Work across a portfolio of around 4-5 clients and managing budgets with support from paid programme director
• Integrate with wider comms and marketing teams to deliver end-to-end digital campaigns
• Implementation, optimisation and reporting of paid campaigns performance for multiple campaigns
• Implementation of campaign strategy as well as A/B testing to enhance and optimise results
• Influence and steer creative and copy for ads
• Have a results focused approach to your work, ensuring client delight through deliverables
• Provide client consultancy on results and impact, advising on next steps

 

You’ll Bring:

• 2-3 years of hands-on experience when it comes to paid media management
• A strong, proven track record in Paid Media execution and extensive knowledge of paid platforms (especially Linkedin)
• Experience with planning tools and ROI measurement tools
• Excellent understanding of digital marketing concepts and best practices
• Experience of working in close collaboration with internal teams and departments
• Analytical thinking and attention to detail; the successful candidate will be confident analysing and present campaign results and recommendations to clients
• High attention to detail, especially when it comes to data
• Superb client relationship skills
• Ability to work well within a team and manage multiple tasks and projects simultaneously
• B2B marketing experience desirable, especially familiarity with account-based-marketing (ABM)

 

Join Hotwire and become part of a team that’s redefining what’s possible in communications and marketing.