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Director, Content Strategy & Global Social Media

United States of America - Irvine, California

Job Summary: 

This role is a senior-level marketing professional responsible for developing and implementing comprehensive content strategies across various platforms, primarily focusing on social media. This role involves creating compelling content, engaging target audiences, and driving brand growth through strategic social media engagement.

 

Job Expectations:

Content Strategy Development:

  • Formulating and executing content strategies that align with the company's overall business objectives, including identifying target audiences and crafting compelling narratives. 

Social Media Management:

  • Overseeing the creation, scheduling, and publishing of content across various social media platforms. 

Performance Analysis:

  • Tracking and analyzing content performance metrics to optimize strategies and ensure effectiveness. 

Team Leadership:

  • Leading and mentoring a team of content creators, social media managers, and other relevant professionals. 

Stakeholder Collaboration:

  • Collaborating with marketing, communications, and other relevant teams to ensure alignment and effective communication. 

Industry Trend Monitoring:

  • Staying up-to-date with the latest trends and best practices in social media and content marketing.

 

Knowledge, Skills and Abilities: 

Strategic Thinking:

  • The ability to develop and execute long-term content and social media strategies. 

Content Creation:

  • A strong understanding of various content formats, including text, images, videos, and infographics. 

Social Media Expertise:

  • Familiarity with various social media platforms and their respective best practices. 

Data Analysis:

  • The ability to track and analyze content performance metrics and identify areas for improvement. 

Communication Skills:

  • Excellent written and verbal communication skills to engage with stakeholders and audiences. 

Project Management:

  • Strong organizational and project management skills to manage multiple content projects and deadlines. 

Leadership and Team Management:

  • The ability to lead and motivate a team of content creators and social media professionals. 

 

Equipment Knowledge:

  • Expertise in social media management tools (e.g., Sprout Social).
  • Proficiency in content creation platforms
  • Familiarity with Google Business Suite, project management tools (Asana), and emerging social technologies.

Experience Requirements:

  • Minimum 6-8 years of experience in content marketing, social media management, influencer marketing, or digital marketing, preferably in a global eCommerce environment.
  • Demonstrated experience leading social media campaigns at scale, driving engagement, and increasing ROI.
  • Proven track record of managing influencer partnerships and social commerce initiatives.

Education Requirements: 

  • Bachelor’s Degree in Marketing, Business, Communications, or a related field, or equivalent work experience.

 

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The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work.  The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc.  iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year.  Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
 
For more information on iHerb benefits, visit us at iHerbBenefits.com.

Anticipated Pay Scale:

$162,190 - $221,169 USD

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. 

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

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