Job Application for Director, US Growth Strategy at iHerb

New

Job Summary:

iHerb is a multi-billion dollar, global powerhouse in health and wellness that has experienced some of its fastest growth internationally despite being headquartered in the United States. We are masters of global logistics, operating in 180 countries including major markets like Saudi Arabia, Korea, and Japan where we are the #1 brand and a household name. We are eager to find our first-ever leader for the US business, to crack the code on establishing a strong brand presence in our home market. We need a savvy full-stack marketer with entrepreneurial DNA who can work fast in a large company environment, by having a clear strategy and tactical plan to win, and knocking down internal and external barriers to bring that vision to life. The US market is the most competitive, but most rewarding opportunity in the entire iHerb portfolio, and we're looking for a passionate individual to lead it.

Job Expectations

Cross-Functional Leadership & Influence:

Serve as the "voice of the US market" within the organization, providing expert counsel to global teams on product development, marketing campaigns, pricing strategies, and supply chain decisions.
Collaborate with global and regional marketing teams to ensure brand consistency and effective localization of marketing messages for the US consumer.
Partner with the product development team to influence the product roadmap and ensure alignment with US market needs and trends.
Work closely with the finance team to develop and manage the US market budget and track key performance indicators.

Strategic Planning & Development:

Develop and articulate a comprehensive US market and brand strategy aligned with the overall global business objectives, focusing on ecommerce growth.
Define key strategic priorities, target segments, and go-to-market approaches for the US market.
Identify and evaluate new business opportunities, including potential partnerships, acquisitions, and expansion into new product categories or channels within the US.
Develop detailed business plans and financial models to support strategic initiatives.

Market Analysis & Insights:

Conduct in-depth market research and analysis to identify key trends, opportunities, and threats within the US health and wellness landscape, specifically for the ecommerce channel.
Develop a deep understanding of the US consumer, including demographics, psychographics, purchasing behaviors, and emerging needs, with a focus on online channels.
Monitor and analyze competitor activities, identifying best practices, potential threats, and white-space opportunities.
Translate insights into actionable strategies and recommendations for the global leadership team.

Performance Monitoring & Reporting:

Develop and track key performance indicators (KPIs) to measure the success of the US market strategy.
Provide regular updates and reports to the global executive team on market performance, trends, and strategic initiatives.
Proactively identify areas for improvement and develop action plans to address challenges and capitalize on opportunities.
Monitor and make necessary recommendations to ensure that overall budget and forecast goals are met.

Knowledge, Skills and Abilities:

Required:

10+ years of ecommerce growth and operations experience.
5+ years of experience managing people and teams either directly or on a dotted line basis and is not above rolling up your sleeves to assist in execution. Needs to be comfortable with leading and doing.
5+ years of experience in ecommerce marketing strategy and execution.
Deep experience and fluency in brand strategy and execution.
Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action
Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
Proven record of partnering cross functionally to drive top line growth

Equipment Knowledge:

Broad knowledge and experience with ecommerce marketing platforms (e.g. CRM, CMS, CDP, paid search, paid social, loyalty and others)
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Experience Requirements:

Generally requires a minimum of ten (10) plus years of digital ecommerce, CRM, retention, and/or marketing operations experience, preferably in DTC ecommerce.

Education Requirements:

Bachelor’s Degree or equivalent experience preferred.

#LI-ME1

The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.

For more information on iHerb benefits, visit us at iHerbBenefits.com.

Anticipated Pay Scale:

$162,190 - $221,169 USD

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

First Name

Last Name

Phone

Location (City)

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

How many years of experience do you have in eCommerce marketing strategy and execution?

Are you currently an iHerb Core Team Member?

Select...

If you answered "Yes" that you are currently an iHerb core team member, what is your Employee ID? (say N/A if you are not currently an iHerb core team member)

Have you previously been employed by iHerb as a Core Team Member?

Select...

Do you have any relatives currently working at iHerb?

Select...

If "Yes", please provide the name(s) of iHerb employee(s) you are related to. If "No", you can say N/A.

How did you first hear about this position?

Select...

Were you referred to this position by a current iHerb employee? If "Yes", please note that person's name below. If "No", you can say N/A.

Are you currently, or have you ever been yourself or related related by blood, marriage or adoption to any officer, director or employee of PricewaterhouseCoopers (PwC) or any of its subsidiaries or affiliates (Price Waterhouse or Coopers & Lybrand)?

Select...

Are you engaged in any business activities that would be in direct conflict with iHerb's business or customers?

Select...

If "Yes" list business activities here. If "No", you can say N/A.

Are you 18 or older?

Select...

Please select the country of the position you are applying to.

Select...

Are you legally authorized to work in the country where this job is located? Proof of legal authorization to work in-country will be required upon employment.

Select...

Will you now, or will you in the future, require sponsorship for employment visa status (e.g., H-1B visa status; Transfer of Sponsorship, etc.) to work legally in the country where this job is located?

Select...

What are your compensation expectations (gross) for the position you have applied for today? (enter numbers only)

What is the name of your current company?

What is your current job title?

LinkedIn Profile

Careers Privacy Statement

Select...

iHerb, LLC. and its subsidiaries, including iHerb Netherlands B.V. (collectively, "iHerb") collects personal information from you as part of its job application and recruitment process. The entity that is responsible for this information is the iHerb entity for which you apply for a job. The personal information you provide on this form will be used by iHerb to process your application and manage career opportunities at iHerb. This information also will be shared with our service providers who perform recruitment services on our behalf, including our service provider who operates this careers site on our behalf. For more information about our use of your personal information and the rights available to you under applicable law, please see our Careers Privacy Notice.

Employment Application - Certification

I certify that all responses and attachments herein are true and complete to the best of my knowledge. I authorize the investigation of all statements and attachments in the application for employment, as may be necessary in arriving at an employment decision. In the event of employment, it is understood that false or misleading information given or attached in my application or interview(s) may result in discharge.

By typing my name below, I understand I am electronically signing the application and that this is a legal representation of my signature.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in iHerb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Select...

Are you Hispanic/Latino?

Select...

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Disability Status

Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Director, US Growth Strategy

Apply for this job

Voluntary Self-Identification

Voluntary Self-Identification of Disability