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US Growth Strategy Manager

United States of America - Irvine, California

Job Summary:

The US Growth Strategy Manager will play a pivotal role in establishing and expanding iHerb’s brand presence in the United States. Reporting directly to the Senior Director, US Growth Strategy, this individual will serve as a key execution lead, translating high-level market strategies into actionable tactical plans to drive ecommerce growth. We are looking for a data-driven "doer" with a "full-stack" marketing mindset who can bridge the gap between strategic insights and operational excellence. This role is essential for knocking down internal and external barriers to help iHerb "crack the code" on the highly competitive US health and wellness landscape.

 

Job Expectations:

 

Strategic Execution & Insight Activation

 

  • Translate Strategy to Action: Work closely with the Senior Director to turn the overarching US market and brand strategy into detailed, executable roadmaps and go-to-market plans.

  • Data-Driven Decision Making: Perform in-depth analysis of US consumer behaviors, market trends, and competitor activities to identify "white-space" opportunities and actionable growth levers.

  • KPI Management: Own the tracking and reporting of US-specific KPIs, providing regular performance updates and proactively developing action plans to address challenges or capitalize on new trends (e.g., AOV, Repeat Purchase Rate, CAC),

  • Budget & Forecast Support: Assist in managing the US market budget, ensuring initiatives are cost-effective and aligned with forecasted revenue goals.

 

Cross-Functional Tactical Leadership

 

  • Operational Liaison: Serve as a key point of contact for global marketing teams (Paid Media, Social, Influencer, CRM) to ensure US-specific campaigns are localized effectively and executed on time.

  • Product & Merchandising Alignment: Partner with product development and merchandising teams to ensure the US product roadmap reflects current domestic market needs and consumer trends.

  • Vendor & Partnership Growth: Identify and evaluate potential US-based partnerships and third-party opportunities that align with target segments and strategic priorities.

  • Project Management: Oversee complex, cross-functional projects from ideation through post-mortem analysis, ensuring all internal stakeholders are aligned and deliverables are met.

  • Ecommerce Fundamentals: Influence cross-functional teams to optimize the end-to-end customer journey on iHerb.com, specifically targeting site experience, communications, pricing, promotions, and delivery logistics.

 

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

 

Knowledge, Skills and Abilities:

Required:         

  • 7+ years of experience in strategic e-commerce growth roles, leveraging data insights and technology to scale business performance, engagement, and retention.

  • Ability to translate data and high-level strategy into actionable, daily marketing tactics.

  • A high-energy "doer" comfortable executing tasks in a fast-paced, entrepreneurial environment.

  • Broad knowledge of the ecommerce funnel, including acquisition, engagement, retention, and brand strategy.

  • Financial & Growth Modeling: Demonstrated experience in calculating the "size of the prize" for strategic initiatives and using financial modeling to justify business cases.

  • Skilled in presenting succinct, visually appealing, data-driven recommendations to executives and partners. 

  • Proven experience in collaborating with and influencing cross-functional partners. Excellence in interpersonal and communication skills to aid cross-functional leadership 

  • Hyper-analytical mindset with a proven record of using business metrics to drive informed decision-making. Excellent proofreading and attention to detail 

  • Comfortable performing in a high-pressure, deadline-driven environment

  • Highly organized with the ability to manage multiple high-priority projects simultaneously via Asana.

  • Interest or experience in the health, wellness, or VMS industry.

 

Equipment Knowledge:

  • Broad knowledge and experience with ecommerce marketing platforms (e.g. CRM, CMS, CDP, paid search, paid social, loyalty and others)

  • High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana

  • Experience with Microsoft Office Suite (Word, Excel, PowerPoint)

  • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

  • Experience with Asana or similar project management platforms

 

Experience Requirements:

Generally requires a minimum 7+ years of experience in e-commerce and digital growth, strategic operations, or performance optimization, leveraging data-driven frameworks to drive engagement and retention in a DTC or digital commerce environment.

 

Education Requirements: 

Bachelor’s degree in Marketing or other related field or a combination of education and equivalent work experience

 

#LI-LR1

The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work.  The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc.  iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year.  Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
 
For more information on iHerb benefits, visit us at iHerbBenefits.com.

Anticipated Pay Scale:

$77,234 - $115,000 USD

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. 

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

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