Manager, Engagement Marketing

Who We Are

We are Imagine Pediatrics, an innovative, tech-enabled, pediatrician-led medical group that helps children with special health care needs get the quality 24/7 care and support they deserve, right from home. Energized by our mission to reimagine pediatric health care together, we improve the health and lives of children special health care needs by breaking down the barriers that stand between families and the quality care their children need. We are committed to doing better for them: to put their best interests in the front of our minds and center of our hearts and channel that passion every day to boldly remove these barriers.

By partnering with parents, caregivers, providers, community resources, and health plans, we provide these children with more access to virtual-first and in-home medical, behavioral, and social care and empower them and their families to get the unwavering, 24/7 support they deserve. We don’t replace a child's existing care team. Instead, we work with them to give every patient an expanded layer of support by delivering unlimited, virtual-first and in-home care, day and night. Every step toward that goal we take with equal parts compassion and creativity. Together, we’re always reaching for the profound impact that we know we can and must make.

Every day we boldly challenge old approaches and seek out new and better ways to improve the health and lives of children with special health care needs. We know we can’t solve every challenge in the lives of these kids, but we can work tirelessly to give them, their families, and other caregivers the help and relief they need, right when they need it. We know a better approach to pediatric health care is within reach, and we are committed to seizing it today.

Note: This role will be fully remote, but will entail up to 20% travel to Imagine Pediatrics locations 

What You’ll Do

As Engagement Marketing Manager at Imagine Pediatrics you will partner with our Vice President, Patient Engagement to design and execute a direct-to-patient and direct-to-provider marketing strategy that enables and supports patient enrollment. This is a great opportunity if you are passionate about building effective, impactful campaigns and driving automation and scale as the business grows. Your responsibilities will include, but are not limited to: 

• Partner effectively cross-functionally, with Patient Engagement & Network Development teams, to understand needs, challenges, and areas where marketing can support. 
• Collaborate with Vice President, Patient Engagement to: 
  • Build & execute multi-channel engagement marketing campaigns that include SMS, email, direct mail, and addressable advertising. 
  • Develop & execute a social media strategy 
  • Perform consumer research 
• Lead content creation efforts for patient and provider audiences, including blog posts, website copy, email newsletters, SMS messages, and other marketing materials. Ensure consistent brand messaging across all communication channels. 
• Support with selection of marketing technology and vendors, including a marketing automation platform, customer data platform, and/or call tracking platform. 
• Develop and maintain marketing performance data & reporting; regularly report out on campaign performance. 

What You Bring & How You Qualify 
First and foremost, you’re passionate and committed to reimagining pediatric health care and creating a world where every child with special health care needs gets the care and support they deserve. You will need:   

• 5+ years of marketing experience; experience in healthcare is a plus but not required. 
• Proven ability to develop and execute marketing strategies that drive engagement. 
• Analytical mindset: ability to synthesize data, identify trends/opportunities, and report out appropriately. 
• Strong communication skills, both written & verbal; ability to comfortably report up to leadership. 
• Ability to collaborate effectively with cross-functional teams and external partners. 

What We Offer (Benefits + Perks) 
 
The role offers a base salary range of $100,000 - $115,000 in addition to annual bonus incentive, competitive company benefits package and eligibility to participate in an employee equity purchase program (as applicable). When determining compensation, we analyze and carefully consider several factors including job-related knowledge, skills and experience. These considerations may cause your compensation to vary. 
 
We provide these additional benefits and perks:

• Competitive medical, dental, and vision insurance 
• Healthcare and Dependent Care FSA; Company-funded HSA
• 401(k) with 4% match, vested 100% from day one
• Employer-paid short and long-term disability 
• Life insurance at 1x annual salary 
• 20 days PTO + 10 Company Holidays & 2 Floating Holidays 
• Paid new parent leave
• Additional benefits to be detailed in offer 

What We Live By 
 
We’re guided by our five core values:

• Children first. We put the best interests of children above all. We are uncompromising in our commitment to improving the lives of children and families by bringing the best care to them. 
• Earn trust. We cherish the trusting relationships we build with the children and families we serve, our partners, and each other. We seek first to understand and speak honestly. 
• Innovate today. We refuse to accept the way things have always been done. Children and families are waiting for our help and their bravery demands that we relentlessly challenge assumptions to develop new approaches.
• Embrace humanity. We lead with empathy and authenticity, presuming competence and good intentions. When we stumble, we use the opportunity to learn and grow stronger.
• One team, diverse perspectives. We work alongside families as one team towards a shared purpose. We champion diversity and acknowledge the contributions of others.

We Value Diversity, Equity, Inclusion and Belonging 

We believe that creating a world where every child with complex medical conditions gets the care and support, they deserve requires a diverse team with diverse perspectives. We're proud to be an equal opportunity employer. People seeking employment at Imagine Pediatrics are considered without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information, or characteristics (or those of a family member), pregnancy or other status protected by applicable law.