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Demand Generation Manager

New York City

Demand Generation Manager, Paid Media

Our Company:

At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal and Fanatics visit www.impact.com.

Your Role at impact.com:

As a Demand Generation Manager, Paid Media, you will own the execution and optimization of paid media programs across Google Ads, LinkedIn, and Paid Social channels. You’ll partner closely with Demand Generation, Sales, Content and Design teams to drive scalable pipeline growth, support ABM initiatives, and continuously improve performance through testing and experimentation.

In this role, you will work closely with the Director of Demand Generation, Sales, Marketing Programs, Content, and Web/Design teams.

What You’ll Do: 

Day-to-day job duties include:

Paid Media Strategy & Execution 

  • Own end-to-end paid campaign execution—from ideation and audience targeting to ad trafficking, creative optimization, and performance analysis.
  • Build, launch, and optimize paid media campaigns across the full funnel (TOFU → BOFU), driving efficient pipeline and revenue impact.
  • Manage multi-channel demand generation programs and budgets with a focus on scale, efficiency, and measurable results.

Experimentation, Testing & Optimization

  • Design and execute A/B tests across creative, audiences, formats, bidding strategies, and budget allocation.
  • Build a roadmap of high-impact experiments to improve acquisition efficiency and pipeline quality.
  • Drive continuous learning by turning test results into repeatable frameworks, best practices, and internal documentation.
  • Partner with Content and Design teams to iterate on evergreen programs and creative variants.

Paid Social & Channel Expansion

  • Execute and optimize Paid Social campaigns across Meta, LinkedIn, YouTube, and emerging platforms (e.g., TikTok).
  • Support channel innovation by identifying, testing, and scaling new digital strategies across a diversified media mix.

Reporting and Insights:

  • Measure and report on campaign, program, and channel performance using Salesforce and other analytics tools.
  • Identify which campaigns, ads, and content are driving pipeline and revenue impact.
  • Present clear, actionable insights and recommendations to improve funnel performance and unlock new growth opportunities.

Manage ABM Campaigns:

  • Support Sales in executing Account-Based Marketing (ABM) campaigns for priority target accounts.
  • Run ABM programs across social and display to maintain consistent account coverage.
  • Analyze account-level engagement, buying signals, and progression to better inform Sales outreach and prioritization.

What You Bring

Experience & Background

  • Proven ability to manage budgets and deliver measurable performance outcomes.
  • 3+ years of Demand Generation and Paid Media experience 
  • 1+ years of Salesforce experience
  • Strong collaboration and project management experience
  • Experience tracking and reporting on campaign performance
  • Strong critical thinking and analytical skills
  • Ability to be flexible and pivot in a fast-paced/changing environment

Technical & Tooling Skills

Hands-on experience with:

  • Google Ads
  • LinkedIn Campaign Manager
  • Paid Social platforms (Meta required; TikTok, Reddit Ads and YouTube a plus)
  • ABM platforms (6sense, ZoomInfo ABM, Demandbase, Terminus, etc.) 
  • Comfortable working in Salesforce (1+ years experience)

Salary range: $130,000.00 - $150,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.

*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits (Perks):

  • Medical, Dental and Vision insurance
  • Unlimited responsible PTO
  • Flexible work hours
  • Continued access to  Affiliate & Partnerships Industry Fundamentals Certification by PXA
  • Parental Leave
  • Technology Stipend 
  • Office only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled. 
  • Flexible spending accounts and 401(k)
  • An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
  • An established company with a cool, high-velocity work ethos, where each person can make a difference!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

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