Back to jobs

Specialist, Strategy & Analytics

East Coast

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer:

  • Remote company - work from home!
  • Competitive compensation
  • Flexible time off with inclusive holiday benefits
  • Comprehensive medical, dental & vision insurance for employees
  • 401(k) matching
  • An awesome collaborative work culture, a diverse team, and more!

Influential, is looking for a Specialist, Strategy & Analytics to drive the planning and execution of our campaigns with a focus on delivering a best-in-class campaign strategy. This role is responsible for identifying and driving account growth opportunities while fostering innovation that delivers on our clients’ business goals. This role works directly with clients to define and distill their goals, create success metrics, and activate strategies in collaboration with their dedicated portfolio team. 

In general, on a typical day you will:

  • Partner with Revenue and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts
  • Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
  • Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution 
  • Ensure account media plan, messaging and measurement approach aligns with the account strategy and client’s business goals
  • Present/pitch the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client’s KPIs to achieve successful business outcomes 
  • Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and account success
  • Develop a strategic roadmap for each account with buy-in from the Revenue lead, Client Solutions and execution leads that outlines short and long term strategies with tactical plans for driving business growth
  • Leads the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media 
Being a Specialist, Strategy & Analytics requires:
  • Bachelor’s degree or equivalent experience
  • 3+ years agency experience in media buying/planning, omni-channel marketing, or previous strategy roles 
  • Forward-thinking with a balance of strong analytical skills and creative thinking.
  • Strong proficiency in Microsoft Excel (i.e. spreadsheet formatting, pivot tables, vlookups) and Google Suite
  • Expertise in media planning / syndicated research tools such as YouGov, GWI, Helixa, and Simmons
  • Experience constructing Boolean queries and using social listening tools (i.e. Netbase, Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
  • Experience with survey design and quantitative survey analysis for audience segmentation and insights
  • Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
  • A highly collaborative team leader with a proven track record in effectively managing their own workload and proactively communicating with key stakeholders
  • Ability to set up efficient and effective processes and manage and meet deadlines.
  • Strategic thinker with a proactive, positive attitude and strong work ethic, who enjoys a fast-paced environment. 
  • Proven success developing and implementing new, innovative ideas.
  • A customer-centric, analytical and ROI based approach to all decision making.
  • Demonstrated success in leveraging data and insights to inform business decisions and achieve broad buy-in of strategic initiatives.
  • Proven ability to successfully work with and guide senior-level clients and internal portfolio teams
  • Self-motivated and driven, enthusiastic about the digital space and multi-channel marketing
  • Strong presentation skills and the ability to articulate and apply strategic thinking
  • Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
  • Knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube
  • Stay up to date on the latest trends and innovations in the social realm
  • Thrives within a dynamic and evolving environment, competent at generating process and structure where none exists 

Bonus points if:

  • Experience at a marketing-tech, media start-up, or agency. 
  • You’re passionate about social media and/or influencer marketing

Salary range:

$70,000 - $90,000

(dependent on candidate’s related work experience, subject matter expertise, and work location) 

About Influential

Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald’s, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)

Influential is an equal opportunity employer.

Privacy Notice for California Job Applicants

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Influential’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.