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Director of Product, Identity

New York, NY
Innovid is the leading independent omnichannel ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-gardens, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing.
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We are proud to lead the industry with our innovation, intelligence, and independence as the company best-suited to power the future of advertising.

The Director of Product Management, Identity will serve as the strategic visionary and business leader driving the future of Innovid’s global Identity solutions. Identity is the foundation powering our data-enriched, omnichannel ad delivery, personalization, and measurement products.

In this role, you will be responsible for defining the overarching multi-year Identity roadmap that enables Innovid’s Ad Management and Ad Measurement portfolios to aggressively capture market share and scale revenue streams. Navigating an increasingly competitive market and a rapidly changing privacy and identity landscape, you will lead a high-performing product team, forge high-impact strategic partnerships, and serve as an industry thought leader.

You will have a deep mastery of the identity space, interoperability between 1st and 3rd party data sets, and a comprehensive understanding of the media planning/buying ecosystem, CTV/linear TV measurement, and the broader AdTech sector.

What You Will Do:

  • Strategic Vision & Vision Ownership: Define, champion, and own the multi-year strategic vision and roadmap for Innovid's Identity portfolio. Set the corporate-level direction and hold ultimate accountability for execution using corporate OKRs and value-driven commercial metrics.

  • Team Leadership & Mentorship: Hire, lead, and develop a high-performing team of product managers. Establish a culture of excellence, high intellectual curiosity, and continuous professional growth.

  • Market Competitive Advantage: Guide the strategic direction of identity solutions to further expand Innovid’s market differentiation in video measurement, ensuring resilience against ecosystem deprecations (e.g., cookies, device IDs).

  • Strategic Partnerships & Commercialization: Collaborate with business development and corporate development to leverage, monetize, and scale existing data assets. Identify and structure key data partnerships and integrations to grow available assets and build high-value marketplace solutions.

  • Executive Collaboration & Influence: Act as a critical bridge between senior leadership, engineering, commercial teams, and external stakeholders. Clearly communicate product strategy, trade-offs, investment requirements, and commercial impact to the executive team and board-level leaders.

  • Customer & Industry Evangelism: Engage directly with tier-one clients, enterprise partners, and industry bodies (IAB, ANA, etc.) to understand macro trends, drive adoption, and evangelize Innovid’s Identity position in the marketplace.

What You Will Need:

  • Proven Product Leadership: At least 10+ years of relevant Product Management experience, with a minimum of 3-5 years managing and scaling high-performing product teams, preferably within AdTech, MarTech, or high-growth B2B SaaS environments.

  • Deep Identity Expertise: Expert-level knowledge of the digital identity ecosystem, including clean rooms, ID graphs, privacy regulation (GDPR, CCPA/CPRA), 1st and 3rd party data interoperability, and cookieless attribution methodologies.

  • Commercial & Business Acumen: Proven track record of launching and commercializing B2B SaaS or data products that have driven significant adoption and multi-million dollar revenue growth.

  • Exceptional Communication: World-class written, spoken, and presentation skills; ability to seamlessly articulate deeply technical data infrastructure concepts to business audiences and clients.

  • Academic Foundations: Excellent, degree-level academic qualifications that strengthen your practical and business experience (MBA or advanced degree in an analytical field a plus).

Product Management Philosophy at Innovid

Our Product Management leadership is focused on three key areas:

  • Strategic Direction (The What and Why): We don't just prioritize features; we identify macro industry shifts and turn them into commercial opportunities. We bring vision, context, and pragmatism to enable timely executive decisions.

  • Delivering Scale & Impact: We measure our success on business outcome, margin improvement, and ARR growth. We look for creative, scalable architecture over short-term engineering fixes.

  • Cross-Functional Synergy: We foster deep collaboration. Product Management aligns outcomes, Engineering and Design scale the tech, and Product Marketing/Sales accelerate the go-to-market.

Key Characteristics We Look For:

  • Intellectual Horsepower: An outstanding ability to navigate highly complex ecosystem shifts and solve systemic, industry-wide data problems.

  • A Bias for Action & Speed: The capability to drive competitive urgency across teams, balancing speed to market with platform scalability.

  • Inspirational Leadership: Natural leadership presence that builds instant trust, motivates multi-disciplinary teams, and inspires stakeholder alignment without direct line authority.

  • Deeply Analytical: Data is our compass. You approach problems with a rigorous, analytical framework to justify strategic investments.

* Title and compensation will be determined based on experience.

What We Offer:

  • The Best of Both Worlds: Be part of the Innovid team while enjoying the full range of perks and benefits offered by Mediaocean.
  • Work-Life Balance: Open Paid Time Off (PTO), Flexible schedule, Company holidays, paid parental leave
  • Total Rewards: Competitive salary, Full benefits package, Referral bonuses, Recognition awards, 401(k) with company match, Company HSA contribution up to $2,400
  • Comprehensive Benefits: Medical/Dental/Vision/Pharmacy, Health Savings Account (HSA)/Flexible Spending Account (FSA), Mental health support, Life & Disability insurance, Family planning & fertility benefits, Pet insurance, Legal & ID theft protection, Retirement planning, Medicare assistance, Employee Assistance Program (EAP), 
  • Wellness Focus: Eligible employees get up to 100% company paid annual subscriptions to Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare (Divvy in Chicago/Citibike in New York), Wellness Seminars (physical, mental, financial, social) as well as opportunities to compete in companywide health challenges with prizes
  • Award-Winning Company Culture: Professional development with a dedicated Talent Development team, Employee Resource Groups (ERGs), Philanthropy & awareness programs, Mentorship programs, In-office and virtual events & celebrations, Various volunteer & donation opportunities, Innovative and collaborative work environment,
  • Offices in major cities around the world, unlimited snacks, and a cross-company collaboration unlike anywhere else.
  • The base pay range for this position is $160,000-230,000 per year. The determination of what a specific employee in this job classification is paid and titled depends on a number of factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location.
  • This information is provided per New York City’s salary disclosure law.  

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There is no such thing as the perfect resume, or someone that checks every box. At Innovid, we are generous with our time and knowledge, and always ready to teach. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day and add to Innovid.
Equal Opportunity Employer: Innovid is an equal opportunity employer, committed to our diversity and inclusiveness. We consider all qualified applicants regardless of race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply. We are actively working to be an anti-racist organization. We're committing to creating an inclusive and equitable workplace for all of our employees. You can read more about our commitment to DEI here.
If you are located within the EEA and subject to GDPR or are a California resident subject to the California Consumer Privacy Act, click here to understand how Innovid processes your personal information and how you can exercise your rights.

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