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Social Media Specialist - LATAM

Colombia (Remote)

Insight Assurance is a global audit firm on a mission to transform how organizations achieve cybersecurity and compliance. Recognized on the Inc. 5000 and Fast 50, we are one of the fastest-growing firms worldwide, supporting nearly 2,000 clients across the Americas, EMEA, and APAC. We are not a traditional audit firm—our team leverages automation, technology, and advanced collaboration tools to deliver faster, smarter, and more impactful services.

Position Summary

The Social Media Specialist is responsible for managing, executing, and optimizing Insight Assurance’s organic social media presence across LinkedIn, Instagram, and Facebook. This role ensures consistent brand messaging, develops engaging content, coordinates with internal SMEs and external partners, and supports broader marketing and growth initiatives.

The Social Media Specialist plays a key role in elevating brand visibility, strengthening audience engagement, and ensuring alignment between Marketing, Sales, Customer Success, and other cross-functional teams. This position requires strong communication skills, attention to detail, and the ability to simplify technical cybersecurity and compliance topics for a broader audience.

Key Responsibilities

Content Creation & Execution

  • Create and publish high-quality social media content aligned with Insight Assurance’s brand voice and compliance-focused B2B audience.

  • Develop written copy, basic graphics, and visual assets using Canva (video assets provided by the Multimedia Coordinator).

  • Adapt long-form content (blogs, webinars, case studies) into concise, social-ready formats.

  • Ensure accurate, timely, and consistent posting across all platforms.

  • Support marketing campaigns, webinars, events, partner initiatives, and resource launches.

Calendar & Workflow Management

  • Own and maintain the social media content calendar.

  • Coordinate internal and external review cycles to ensure accuracy and timely approvals.

  • Schedule content using publishing tools such as HubSpot, Hootsuite, or Buffer.

  • Work closely with the agency to align on timelines, deliverables, and content optimization.

Cross-Functional Collaboration

  • Partner with Sales, Customer Success, SMEs, and Partners to gather insights and validate content accuracy.

  • Support co-marketing initiatives by creating and coordinating joint social assets.

  • Maintain clear communication with internal stakeholders regarding messaging and upcoming campaigns.

Engagement & Reporting

  • Monitor engagement, respond to comments/messages, and escalate issues when needed.

  • Conduct social listening to identify industry trends and opportunities.

  • Track performance metrics and share monthly insights with the Senior Marketing Manager to inform strategy and optimization.

Tools & Systems

  • Use project management tools (Jira, Trello, or similar) to manage tasks and workflows.

  • Use Canva to develop visual assets that align with brand guidelines.

  • Use HubSpot or equivalent platforms for scheduling, tracking, and reporting.

Qualifications

Required

  • 2–4 years of experience in B2B social media management (tech, cybersecurity, SaaS, or compliance is a plus).

  • Strong English communication skills (writing, editing, clarity, and tone).

  • Proven experience managing multi-platform social media calendars end-to-end.

  • Ability to simplify complex or technical concepts.

  • Proficiency with social scheduling tools such as HubSpot, Hootsuite, or Buffer.

  • Experience using Canva or similar design tools.

  • Comfortable working with multimedia assets (graphics, videos, templates).

  • Excellent organization, attention to detail, and stakeholder communication skills.

Preferred

  • Experience supporting partner co-marketing programs.

  • Familiarity with social analytics and performance reporting.

  • Understanding of cybersecurity, compliance, or willingness to learn quickly.

  • Experience managing agency workflows or multi-step approval processes.

  • Ability to balance creativity with consistent brand messaging and tone.

What Success Looks Like

  • Consistent, high-quality social media presence aligned with Insight Assurance’s brand.

  • Smooth cross-functional coordination with SMEs, Marketing, Sales, and external partners.

  • A predictable workflow with clear ownership of scheduling and publishing.

  • B2B-focused copywriting that simplifies complex topics for broader audiences.

  • Increased engagement, reach, and brand visibility over time.

Privacy Notice CCPA

  • Insight Assurance shares your personal data/information with Greenhouse recruiting because this is the tool we use for the recruitment process.
  • Insight Assurance does not sell personal data/information under any circumstances.
  • You may exercise your rights under personal data protection legislation by reaching out to us via: HR@insightassurance.com or submit a request via mail at 400 N Tampa St. 15th Floor Suite 122, Tampa, FL 33602

Privacy Notice GDPR:

This notice informs you about the categories of Personal Data/ Information and the Purpose and Scope of Processing Activities to be undertaken by Insight Assurance (we, us, our), under its job application and recruitment process.

We resort to Greenhouse.com as the platform that supports our recruitment process, and therefore your Personal Data/ Information will be Processed on this tool (hosted, shared with, cross-referenced, accessed by our team); we have in place contractual terms and the commitment of Greenhouse.com that ensures the Security and Confidentiality plus Purpose limitation with regards to the Processing of your Personal Data.

When you reply to one of your job postings, you voluntarily and freely submit your Personal Data to us; this, allied with the fact that the Processing by us (and over Greenhouse.com) of that Personal Data has the sole Purpose of validating your application and proceeding with the inherent scrutiny and decision, allows us to argue having Legitimate Interest as the applicable Legal Basis to undertake the Processing of your Personal Data under this scope.

We are a U.S. based company, hence some or all Personal Data pertaining to you will be hosted in the U.S.

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