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Senior Director, APAC Sales

Sydney, Australia

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.

Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams.

Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers.

What's the opportunity? 

Fin (fka Intercom) is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent is the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Fin is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

The Head of APAC Sales will define what sales excellence means in selling AI solutions in a rapidly changing and fast growing market. They are responsible for defining the GTM strategy for the region, building and developing a world-class team, and driving pipeline generation and deal execution across priority verticals. In a market that is smaller in scale but fast-growing and strategically critical to Intercom's future, this leader will serve as the architect of growth across APAC.

This is a rare opportunity to help a market leading SaaS product successfully pivot to be the AI leader in their category.

What will I be doing? 

Sales Strategy & Execution

  • Define and drive the APAC go-to-market strategy in close partnership with the global SVP of Sales.
  • Identify priority markets, ideal customer profiles, and regional GTM requirements.
  • Articulate the GTM strategy (eg. direct vs partner-first) for each market then build the sales motion to execute
  • Create regional plans that are scalable, repeatable, and measurable.
  • Set clear targets and build the roadmap to achieve them, quarter over quarter.
  • Drive outstanding and consistent execution across the deal cycle and customer lifecycle.

Team Leadership & Performance

  • Build, develop, and lead a high-performing team of second line leaders, responsible for leading new and existing business reps across key APAC markets.
  • Drive execution of outbound-led sales motions and pipeline growth across the full funnel.
  • Define and execute account management strategies and processes to drive retention and expansion revenue.
  • Develop industry-specific plays and coach the team on navigating complex deal cycles with multiple stakeholders.
  • Foster a culture of accountability, collaboration, and excellence.

Sales Operations & Forecasting

  • Work closely with Sales Operations & own the forecast for APAC revenue, driving precision in pipeline generation, forecasting, and deal inspection.
  • Leverage CRM and analytics tools to monitor performance, identify gaps, and refine execution.
  • Build repeatable processes for qualification, conversion, and expansion.

Cross-Functional Collaboration

  • Partner with Marketing, Product, and Customer Success to align on messaging, packaging, and enablement for the APAC market.
  • Contribute to pricing, security, and procurement strategy based on customer feedback and competitive intel.
  • Ensure tight coordination across BDR, SE, and Post-Sales teams to deliver a seamless customer journey.
  • Work closely with counterparts in EMEA and NAMER to drive consistent sales processes and standards where appropriate, while aligning to what is needed in local markets

Customer-Centric Mindset

  • Maintain a deep understanding of customer needs, industry trends, and the evolving AI landscape in customer service.
  • Coach the team to clearly communicate value to senior stakeholders (e.g., IT, Procurement, Operations).
  • Champion long-term customer success and expansion through trusted executive relationships.

What skills do I need? 

  • 10+ years of leadership experience in SaaS sales
  • A strong track record of hiring, developing, and retaining high-performing sales teams in APAC.
  • Experience leading leaders - this is a second line management role
  • Deep understanding of various markets across APAC & how to win in them
  • Experience building and executing GTM strategy for APAC
  • Familiarity with outbound-led sales, Command of the Message, and MEDDPICC (or similar methodologies).
  • Excellent forecasting discipline and ability to manage long-cycle, multi-threaded deals.
  • Strong cross-functional leadership skills and experience operating in matrixed, global organizations.
  • Experience successfully partnering with the partner ecosystem
  • Passion for coaching, building infrastructure, and leading with data and process.
  • Experience in AI or customer service is a plus.
  • Executive presence, high integrity, and the ability to inspire and challenge teams to perform at their best.

Why This Role? 

  • You’ll join at a moment of rapid growth and momentum.
  • You’ll have the opportunity to shape the future of a generational product.
  • You’ll work with a world-class leadership team that’s deeply invested in your success.
  • And you’ll play a foundational role in scaling the business across APAC.

Benefits 

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 

  • Competitive salary and equity in a fast-growing start-up
  • Catered lunch every weekday, plus a fully stocked kitchen
  • Regular compensation reviews - we reward great work!
  • Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
  • Flexible paid time off policy
  • Healthcare stipend towards private health insurance for you and your partner/spouse
  • MacBooks are our standard, but we also offer Windows for certain roles when needed

#LI-Hybrid

Policies 

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.  

Fin values diversity and is committed to a policy of Equal Employment Opportunity. Fin will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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