Social Director

Atlanta, GA; New York, NY

Purpose

The Social Director leads the strategic development and oversight of social media programs across a portfolio of clients, ensuring social thinking is embedded across integrated brand experiences.

This role sits at the intersection of organic social, paid social, cultural insights, and campaign development. The Social Director partners closely with strategy, creative, PR, influencer, experiential, and media teams to ensure that social-first thinking drives impactful campaigns. The role combines strategic leadership, client advisory, and team mentorship to deliver culturally relevant, data-informed social programs across platforms.

Responsibilities

Social Strategy & Leadership

  • Lead the development of integrated social strategies that support broader brand and campaign objectives across organic and paid channels.
  • Translate cultural insights, audience behaviors, and platform trends into actionable social programs.
  • Guide cross-channel planning across platforms including Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
  • Ensure social strategy is integrated into campaign development, experiential activations, influencer programs, and PR moments.
  • Partner with paid media teams to align organic and paid social approaches.

Client Partnership

  • Serve as a senior strategic advisor to clients on social media opportunities, platform evolution, and cultural trends.
  • Lead key client conversations related to social strategy, performance insights, and innovation.
  • Present social recommendations and strategic POVs clearly and confidently to senior client stakeholders.

Integrated Collaboration

  • Ensure social outputs maintain brand voice, tone, and strategic alignment.
  • Work closely with creative, PR, influencer, experiential, and media teams to ensure social thinking informs all brand touchpoints.
  • Help shape campaign ideas that are socially native and culturally relevant.

Team Leadership

  • Mentor and guide social managers, and junior team members.
  • Provide oversight on strategic deliverables including channel strategies, content frameworks, and reporting narratives.
  • Foster collaboration and growth across the broader social team.

Insights & Performance (in conjunction with the Data & Analytics team)

  • Translate analytics and performance data into strategic insights and optimization recommendations.
  • Establish measurement frameworks that evaluate brand impact and campaign effectiveness.
  • Stay ahead of platform changes, algorithm updates, and emerging social behaviors.

Competencies

Strategic Thinking - Ability to translate cultural insights, audience behaviors, and brand strategy into impactful social programs.

Integrated Collaboration - Works effectively across creative, PR, influencer, experiential, and media teams to ensure social is embedded throughout campaign development.

Client Leadership - Builds trusted relationships with clients and confidently communicates strategic recommendations.

Team Development - Mentors and develops team members while fostering a collaborative and high-performing social team culture.

Professional Skills & Knowledge

  • Deep understanding of organic and paid social ecosystems.
  • Expertise across major platforms including Instagram, TikTok, YouTube, LinkedIn, and emerging social platforms.
  • Strong presentation and storytelling skills with the ability to translate insights into compelling narratives.
  • Strong cultural curiosity and passion for evolving digital behaviors.
  • Ability to synthesize analytics and performance data into strategic recommendations.

Experience

  • 8–12+ years of experience in social media strategy, preferably within an agency environment.
  • Proven experience developing integrated social strategies across organic and paid channels.
  • Experience collaborating with creative, PR, influencer, and experiential teams on integrated campaigns.
  • Demonstrated leadership experience managing and mentoring social teams.

About Iris

Participate or perish. It’s not just our rallying cry – it’s a creative imperative. Iris is the global creative micro-network built for brands that refuse to blend in. With 650 people across 11 offices, we help clients like Samsung, adidas, Bentley, California Pizza Kitchen, Beiersdorf and Samsonite show up in culture with work that stands apart. Powered by Participation, and brought to life across paid, earned and owned media, our agency model is big enough to be dangerous, small enough to stay agile. Founded outside the ad establishment in 1999, Iris has always been defined by its outsider mindset – one that still drives our mission today.

We are proud to be an equal opportunities employer and recruit on talent alone, regardless of age, gender identity, ethnicity, religion, education, class, sexual orientation or disability. We champion diversity and believe it not only benefits, but enhances our creativity, our company and the wider society at large.

Salary Range

Our estimated range for this role is $110k-125k

Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.

We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. We also meet with department leaders 3x/year to ensure we are supporting employees in living into their full potential.  Our promotions are not limited to a specific time per year. Promotions are tied to performance.  

Right To Work In The US

You must be authorized to work in the US for any employer.  At this time, we are not sponsoring or providing assistance with obtaining work authorization.

We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule. We look forward to meeting you!

 

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