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Paid Search Specialist

Hybrid - Lisbon, Portugal

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

The Opportunity

Iterable is looking for a data-driven and highly independent Paid Search Specialist to join our Global Demand Generation team. Reporting to the Director of Global Campaigns, you will lead the hands-on execution of our search strategy, working under the strategic direction of our Digital Performance Marketing Manager. This is a critical role responsible for driving the intent-based pipeline that fuels our growth across NOAM, EMEA, and ANZ.

The search landscape is shifting rapidly. We are looking for an expert who doesn’t narrowly focus on Google Search Ads, but understands how search fundamentals - keywords, headlines, and intent - translate to emerging AI platforms and the broader Google ecosystem (like YouTube). Based in Lisbon, you will drive projects forward during EMEA hours while maintaining a consistent communication loop with US-based stakeholders to ensure global alignment.

How You Will Make an Impact:

  • Execute the Global SEM Strategy: You will build, launch, and manage all paid search campaigns across our major global regions. You’ll ensure our brand is visible to the right people at the right time to drive high-quality leads and pipeline.
  • Master Emerging Search Platforms: You will stay at the forefront of the industry, identifying how search fundamentals (headlines, keywords, and intent-based targeting) translate to new platforms like ChatGPT, AI-driven search engines, and other emerging channels.
  • Proactive Roadmap Management: You won’t wait for a to-do list. You will identify new growth opportunities, create your own project plans, and propose experimental tactics that support our high-level digital goals.
  • Uncover Insights with Data: You will dive deep into our data stack (Sigma, GA4, and Salesforce) to understand performance trends. You’ll explain the "why" behind the numbers and implement the tactical shifts to solve problems or scale wins.
  • Continuous Experimentation & CRO: You will lead a rigorous testing program to improve performance across the entire search funnel. This includes A/B testing ad copy and bidding strategies, as well as partnering with Web and Content teams to lead and own landing page experimentation and conversion rate optimization (CRO) to ensure we are maximizing every dollar spent
  • Collaborate Across Teams: You’ll serve as the go-to expert for search execution, working with Product Marketing, Web, and the Digital Performance Marketing Manager to ensure our ads align with global brand and product launches.

The Ideal Candidate Has:

  • 5+ years of dedicated PPC/SEM experience: You have hands-on experience managing large-scale, global accounts in a B2B SaaS environment.
  • A Proactive Growth Mindset: You are curious about where search is going. You understand how to apply search fundamentals (keywords/intent) to the next generation of AI-driven platforms and are excited to test them.
  • Strong Analytical Skills: You are highly comfortable working with data. You know how to use tools like Sigma or Tableau to pull insights and make decisions based on facts.
  • Experience with CRO & Landing Page Tools: You understand conversion rate optimization principles and have experience using landing page builders or testing tools to improve post-click conversion rates.
  • Independence & Reliability: You have a proven ability to drive projects forward during EMEA hours while maintaining a consistent communication loop with US-based stakeholders. You are a master of your own time, working effectively across time zones to make smart, independent decisions without needing constant supervision.
  • Clear Communication: You can take complex search data and explain it clearly and concisely in English to stakeholders across the company.

Bonus Points:

  • AI Tooling: You leverage AI (like Gemini) to work faster - whether it’s drafting ad copy or analyzing data exports to find optimizations.
  • ABM Experience: You’ve used platforms like 6sense or Demandbase to coordinate search ads with targeted account lists.
  • Data Visualization: You enjoy building dashboards that tell a clear story about campaign performance.

What we offer 

  • Competitive salaries & meaningful equity
  • Private Medical Insurance
  • Life/Risk Assurance
  • Meal Allowance: 8.55€ per day
  • Community Days (days for us to give back to the community) 
  • Paid Annual Leave (22 days)
  • Global Lifestyle Reimbursement Account
  • Paid Sabbatical
  • Complete laptop workstation

Recruitment Disclaimer:

Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not:

  • Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.
  • Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.).
  • Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.

You may see all job vacancies on our official Iterable channels:

Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at talent-ops@iterable.com upon receiving a suspicious job offer.

Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur. In any case, please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims, losses, damages, expenses or other inconvenience resulting from or in any way connected to the actions of these impostors.

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.

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Iterable, Inc. ("Iterable," "we," "us," or "our"), located at 201 Spear Street, Suite 1050, San Francisco, CA 94105, is the controller of your personal data for purposes of this Notice. This Notice explains how we collect, use, share, and protect personal data when you apply for a role at Iterable or are considered as a candidate for employment.

Data Protection Officer. You may contact our Data Protection Officer at dpo@iterable.com or by writing to the address above, Attn: Data Protection Officer.

  1. Categories of Personal Data We Collect

We may collect the following categories of personal data about you during the recruitment process:

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  1. Data Collection. We obtain your personal data from the following sources:
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  1. Data Processing Purposes We process your personal data for the following purposes:
  • Evaluating your candidacy: Reviewing applications, conducting interviews and assessments, evaluating qualifications, and making hiring decisions.
  • Managing the recruitment process: Scheduling interviews, communicating with you about your application status, and coordinating with hiring managers.
  • Conducting pre-hire checks: Verifying references, conducting background checks, and confirming right-to-work eligibility where applicable and permitted by law.
  • Equal opportunity monitoring: Processing voluntary diversity and inclusion information to monitor and improve our hiring practices, where permitted by law.
  • Automated screening and assessment: Using automated decision-making technologies, including AI, to assist in evaluating applications and facilitating recruitment 
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Your personal data is not sold or shared (as those terms are defined under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) for cross-context behavioral advertising purposes.

Whether you provide your personal data is voluntary. However, if you do not provide certain information (such as your name, contact details, and work history), we may be unable to evaluate your candidacy or progress your application.

  1. Data Sharing. Your personal data needs to be shared with cloud service providers located in the United States of America (US) and engaged by Iterable to help manage our recruitment and hiring processes. 
  2. Automated Decisioning Notice. We leverage Automated Decision Making Technologies (ADMT) including AI to facilitate recruitment efforts. You may request an alternative method to ADMT reviews and you always have the right to know the ADMT output about you. We require a human with meaningful involvement when using automation tools in an employment context.
  3. Anti-Bias and Anti-Discrimination. Where AI is used in ADMTs, we ensure that Large Language Models (LLMs) can evidence anti-bias testing or similar proactive efforts to avoid unlawful discrimination against an applicant or class of applicants on a basis protected by law. 
  4. EU/EEA and UK Applicant Data Processing: Lawful Basis. If you are applying from one of the European Union (EU) or European Economic Area (EEA) or the United Kingdom (UK) we process your personal data under the legitimate interests basis for the solicitation, evaluation, and selection of applicants for employment available through  Art. 6(1)(f) of the Regulation (EU) 2016/679 General Data Protection Regulation (GDPR).
  5. Data Transfers to the US. If you are located outside of the US, your personal data will be transferred to the US  because we use job applicant platforms in the US to process applications (see ‘Data Sharing’ above). The European Commission has determined that US data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, therefore Iterable has implemented appropriate additional data protection safeguards through the European Commission’s approved standard contractual clauses (SCCs) or the UK Information Commissioner’s Office SCC Addendum. 
  6. Data Retention. Your personal data will be retained by Iterable for six months (unless legally required to keep it longer) starting from when you apply to Iterable. See ‘Your Privacy Rights’ below for other data deletion options. 
  7. 10. Your Privacy Rights. Under the GDPR and certain US state laws, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. Privacy requests are processed by Iterable using this link: https://preferences.iterable.com/privacy. Iterable will take reasonable steps to verify the requestor’s identity and we may ask for proof of identity to responsibly respond to privacy requests. Applicants have the right to lodge a complaint with their local data protection authority if we have not satisfactorily responded to their data request or complaint about how we process their personal data. 

11. Contact Us. If you have any queries in relation to the use of your candidate information, please contact HR@iterable.com or our data protection officer at dpo@iterable.

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