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Growth Marketing Director

Remote, United States

About Karbon

Karbon is the global leader in practice management software for growth-minded accounting firms. We provide an award-winning, highly collaborative cloud platform that streamlines work and communication, enabling the average accounting firm using Karbon to save 16 hours per week, per employee.

We have customers in 34 countries and have grown into a globally distributed team, with our people based throughout the US, Australia, New Zealand, Canada, the United Kingdom, and the Philippines. We are well-funded, ranked #1 on G2, have a fantastic team culture built on our values, are growing rapidly, and making a global impact.

About this role and the work

We are looking for a driven marketer leader capable of wearing many hats to play a significant role in driving our next phase of growth. This is a key marketing leadership position that will work closely with the VP of Marketing to shape and execute a strategy to accelerate Karbon’s growth.

You will manage a talented team to help drive growth at every stage of the funnel through thought leadership, SEO, advertising and a category-leading web presence. You will work hands-on to lead marketing initiatives and execute experiments across a variety of channels to unlock new areas of growth. 

 

Some of your main responsibilities will include:

  • Managing our paid advertising strategy in partnership with our paid marketing agency to ensure pipeline is generated at increasing efficiency and effectiveness
  • Campaign analysis to extract insights and guide actionable changes that will accelerate performance across conversion, engagement, and acquisition
  • Delivering revenue through customer-led growth by building and managing customer referral and affiliate programs
  • Partnering with the Content team to drive our SEO strategy, including content planning and delivery, optimization of new and existing SEO content, and analyzing performance
  • Managing and optimizing marketing operations and campaign tracking efforts, including attribution, pipeline and revenue reporting
  • Testing various marketing experiments to optimize lead and pipeline generation across a variety of channels including, but not limited to, advertising, partnerships, customer-led growth, sponsorship, outbound, ABM, and conversion rate optimization
  • Hiring and managing a team of internal and freelance talent to support key initiatives including campaign execution and marketing operations
  • Partnering with the VP of Marketing on planning, strategy, budgeting, reporting and preparing executive-level updates
  • Partnering with the wider marketing team to find creative ways to promote product launches, content, events and other marketing campaigns
  • Ensuring that the Karbon brand is communicated at a high standard through all performance marketing activities
  • Innovating to improve the performance and efficiency of all marketing efforts

About you

You’re the right person for this role if you have:

  • 8+ years of experience in growth, performance or digital marketing roles, with a proven track record of driving growth for business or projects under your leadership
  • Knowledge of growth marketing channels, ranging from paid search and social media to SEO
  • Experience managing and leading people
  • A data-driven mindset, balanced with a nimble and creative approach to developing marketing campaigns and initiatives
  • A desire to play the player/coach role—this is a leadership position but equally you will be expected to roll up your sleeves and execute
  • An understanding of conversion rate optimization and effective ad copy
  • An ability to look at data, numbers, customer research and qualitative data, and use it to understand what’s happening and what people need
  • An ability to adapt to different marketing channels and constantly expand your own skills and knowledge
  • Content and copy skills—you’re great with words, you can get a point across in a concise manner, you can channel the voice of the customer and adapt to write for different audiences
  • A love for working with technology
  • Knowledge of the accounting industry and/or accounting technology ecosystem, or if not, a willingness to get to know this industry inside and out

Karbon embraces diversity and inclusion, aligning with our values as a business. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single criteria. If you've made it this far in the job description but your past experience doesn't perfectly align, we do encourage you to still apply. You could still be the right person for the role!

We recruit and reward people based on capability and performance. We don’t discriminate based on race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion, physical or cognitive ability, and other diversity dimensions that may hinder inclusion in the organization.

Generally, if you are a good person, we want to talk to you. 😛

If there are any adjustments or accommodations that we can make to assist you during the recruitment process, and your journey at Karbon, contact us at people.support@karbonhq.com for a confidential discussion.

 

At this time, we request that agency referrals are not submitted for this position. We appreciate your understanding and encourage direct applications from interested candidates. Thank you!

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