Content Writer

About Karya

Why was Karya on the cover of the Time Magazine , highlighted by Satya Nadella , and chosen by Google as its partner for Project Vaani? 

In part, because Karya is on a mission to provide AI enabled earning and learning opportunities to economically underserved communities, thereby building a pathway out of poverty for them. Karya achieves this while also delivering high quality, timely, and price competitive data to its clients.

Karya’s workers make at least 20 times the Indian minimum wage and through our one-of-a-kind digital work platform, we have delivered over 40 million digital tasks and are poised to positively impact over 100 thousand workers by the end of the year. In the coming years, our goal is to rapidly scale our impact by bringing economic opportunities to millions of underserved users in India.

The Role

The Content Writer position at Karya offers an exciting opportunity to create educational and instructional content for our platform workers. Karya’s mission is to create pathways out of poverty for low-income communities by giving them AI-enabled opportunities to earn and learn. We built a smartphone-based app that connects our participants across India with lucrative gig-work opportunities creating and fine-tuning datasets for AI/ML models. We are seeking an experienced Content Writer with a passion for creating content that is clear, contextual, relevant and educational, making a real impact in our participants’ lives. 

Our ideal candidate has extensive experience writing for audiences in rural India and understands the unique challenges of designing content for those with limited secondary education. You will work across various teams across Karya to produce content for training videos, in-app instructions, educational materials, and outreach materials - ensuring contextual relevance, inclusivity, accessibility and clarity. This role requires up to 20% travel to remote areas to gain a deep understanding of the target audience.

If you are keen to get into the heart of our work and create a cohesive and relatable “Karyas voice” for our participants, then this is the right role for you!

Key Responsibilities

• Develop clear, concise, and engaging content tailored to rural audiences with varying levels of education.
• Work closely with the Research, Operations, Design and Tech teams to create instructional content for the app, including training videos, instructions, and on-boarding materials.  
• Work closely with the Program Lead - Karya Learn to develop educational content across various domains, with a keen focus on digital skilling. 
• Ensuring all content is user-friendly and accommodates low-grade smartphone UI limitations.
• Collaborate across multiple teams to ensure consistency in messaging and design across all content formats.
• Travel to rural areas in India (up to 20%) to gather insights and adapt content accordingly.

Skills & Competencies

• Proven experience (at least 2+ years) writing educational and UX content for rural audiences in India is required.
• Previous experience working with non-profits or educational organizations is preferred
• Previous experience in UX writing for Indian languages applications/platforms is a definite asset with understanding of content design tailored to audiences with limited schooling.
• Experience in writing content optimized for smartphone usage.
• Strong ability to communicate complex ideas simply and effectively.
• Fluency in at least one Indian language is required; additional language skills are a plus.
• Ability to work independently and across different teams.
• Familiarity working directly with rural communities, their context, language use and mindsets.
• A self-motivated individual who takes full ownership of tasks, and doesn’t require hand-holding. This role will come with a lot of responsibility and autonomy and we’re keen on self-starters who are eager to learn and contribute.
• Proficiency in GSuite. 
• A role model of Karya values with the ability to inspire action and motivate team members to act on organizational priorities and in-line with our values and ethos.