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Social Media Manager

New York City

Who We Are

Kate McLeod creates effective, good-for-you products that help customers find moments of intentioned self care in their lives. Our hero product is the Body Stone, an innovative solid moisturizer that melts into the skin on contact. It's designed to be used daily and turns something quotidian into an intentioned moment of self care — a source of everyday magic.

Job Title: Social Media Manager

Location: New York City, NY

Department: Marketing  

Reports To: Marketing Director

 

Job Overview:

Kate McLeod is seeking a deeply social-native, highly creative Social Media Manager who lives and breathes digital culture. You’re not just on social media—you understand it. You spot trends before they hit the mainstream, thrive in fast-moving feeds, and know how to turn ideas into scroll-stopping content. This role is responsible for developing and executing our social strategy, owning community management, and creating high-performing content that drives connection, conversation, and conversion.

In addition to creating content and managing channels, this person will liaise directly with influencers and creators to develop brand-right partnerships and co-create content that feels fresh, fun, and aligned with our aesthetic. You’ll be the voice of Kate McLeod across our platforms and will play a key role in cultivating and nurturing our growing community.

Objectives:

  • Increase follower growth across key platforms
  • Drive meaningful engagement and community interaction
  • Grow traffic and conversion from organic social media

Key Responsibilities:

  1. Social Media Strategy & Channel Ownership
    • Develop and execute a compelling, platform-native social media strategy for Instagram, TikTok, and emerging channels
    • Own the content calendar, aligning weekly and monthly plans to brand campaigns, product launches, and cultural moments
    • Track platform trends and innovations to ensure our content stays relevant and differentiated
  2. Community Management
    • Lead all community engagement—respond to DMs and comments, foster conversations, and act as the brand’s voice in real time
    • Build strong relationships with our most loyal followers, brand fans, and customers
    • Monitor sentiment and surface insights from the community to inform content and product direction
  3. Content Creation & Production
    • Capture photo and video content (primarily on iPhone, with occasional use of professional equipment depending on experience)
    • Be comfortable both behind and in front of the camera; act as on-screen talent when needed
    • Edit and produce platform-specific content for Instagram, TikTok, and Stories/Reels
    • Ensure all content aligns with our brand’s visual identity and tone
  4. Influencer & Creator Collaboration
    • Manage relationships with influencers and content creators
    • Partner with creators to co-develop content, ensuring it feels organic and performs across platforms
    • Source and manage user-generated content and ensure proper usage rights
  5. Performance Analysis
    • Track and report on KPIs (engagement, reach, conversions, etc.) to measure performance and refine strategy
    • Use data to inform creative testing and optimize content for better results

Qualifications:

  • Deep familiarity with and passion for social media, especially Instagram and TikTok
  • Beauty industry experience preferred
  • Minimum 5+ years of post-college experience, with at least 3 years in content or social media roles
  • On-camera confidence with a strong, relatable screen presence
  • iPhone-native photo and video production skills; bonus if experienced with tools like Adobe Creative Suite, Final Cut Pro, CapCut, or InShot
  • Strong writing skills and an instinct for brand voice and storytelling
  • Experience working with influencers or creators, preferably in a brand or agency setting
  • Experience with social media scheduling and analytics tools (e.g., Dash Hudson, Later, Sprout Social)
  • Proactive, collaborative, highly organized, and detail-oriented
  • Enthusiastic about skincare, beauty, wellness, or lifestyle content

Education:

  • Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent professional experience.

Pay:

  • $90,000-$115,000 per year based on experience

Benefits & Perks:

  • Competitive annual salary based on experience
  • Health, dental, vision benefits
  • 401(k)
  • Exclusive employee discounts

Kate McLeod is committed to building a diverse team and fostering an inclusive culture. We are proud to be an equal opportunity employer. We welcome our employees’ differences in race, religion, gender, sexual orientation, age, veteran status, disability, pregnancy, medical conditions, among other characteristics.

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