Senior Manager of Product and Customer Marketing

The Senior Manager of Product and Customer Marketing at Kleer and Membersy will lead the positioning, messaging, and go-to-market (GTM) strategy for our product while also overseeing a growing customer marketing function that supports engagement, retention, and expansion.
This is a strategic and hands-on leadership role requiring a deep understanding of product marketing fundamentals, strong storytelling skills, and the ability to scale customer programs that support long-term growth. The ideal candidate will bring structure to our go-to-market planning, elevate how we engage customers across their journey, and lead a high-performing team with clarity and purpose.
This role is a key member of the marketing leadership team and will work closely with sales, product, customer success, and creative teams to ensure alignment and impact across the business. This position will report directly to the Chief Marketing Officer.

This role offers an annual salary of $140,000, a variable compensation plan of up to $30,000, and includes company equity.

The Day-to-Day

You will work closely with the Marketing, Product, Sales, and Customer Success teams to scale how we bring products and customer programs to market. This includes (but is not limited to):

Product Marketing

•    Develop differentiated, audience-specific positioning for products across SMB, Emerging, and Strategic customer segments.
•    Lead cross-functional GTM plans for new features and products, ensuring successful launches and customer adoption.
•    Build and maintain sales collateral (pitch decks, battle cards, product briefs, competitive comparisons) to support Sales and CS teams.
•    Stay ahead of trends, customer needs, and competitor moves to inform positioning and sales strategies.
•    Collaborate with Product and Revenue teams on packaging and pricing initiatives.
•    Work closely with Content, Growth, and Brand teams to create product-driven thought leadership and campaigns.

Customer Marketing

•    Partner with our Customer Marketing Manager to evolve and expand existing programs—bringing structure, segmentation, and reach across the full customer lifecycle.
•    Develop programs that drive onboarding, education, and ongoing engagement for practices at all levels.
•    Support Sales and CS with campaigns that promote upsell, cross-sell, and new feature adoption.
•    Launch and grow customer advocacy efforts, including testimonials, reference programs, and participation in events or advisory groups.
•    Surface insights and feedback to inform product roadmap and messaging.

Brand Marketing & Experience

•    Ensure the brand shows up consistently across product, web, sales, and customer experiences.
•    Partner with the CMO and creative team on brand activation efforts and content development.
•    Contribute to the website rebrand project, focusing on messaging clarity, customer journeys, and product storytelling.
•    Help develop integrated messaging frameworks that tie together product, brand, and customer narratives.

Team & Cross-Functional Leadership

•    Lead, develop, and coach team members and act as a partner to the growth team leader
•    Contribute to overall marketing planning and leadership as a key member of the department’s leadership team.
•    Drive collaboration across Product, Sales, and Customer Success to ensure alignment and consistency throughout the buyer and customer journey.

To Be Successful

Do these things sound like you? Yes? Good — you’re well on your way to being a successful Senior Manager of Product and Customer Marketing with us!

•    Starting with the obvious: you are PASSIONATE! (Seriously, you must LOVE what you do!)
•    You have 8+ years of experience in B2B SaaS marketing, with a strong foundation in product and customer marketing.
•    You’re a natural storyteller who can make the complex simple and compelling.
•    You’ve built GTM strategies that drive adoption and lead high-performing teams with clarity and empathy.
•    You’ve launched and scaled customer advocacy programs and marketing across the lifecycle.
•    You’re collaborative, confident, and thrive working cross-functionally with Product, Sales, CS, and Brand.
•    You bring curiosity, creativity, and action.
•    You’re data-informed and results-oriented.
•    Bonus: You’ve worked in healthtech, dental, or a B2B2C model.
•    Must be legally authorized to work permanently in the US without employer sponsorship
•    And you have a bachelor’s degree in anything. We mean it! Business, History, Cooking (actually, that could be incredibly useful) … anything.

To Thrive

We’re an entrepreneurial, creative, and passionate group — and if these things sound like you, you won’t just fit in. You’ll thrive with us.
•    Self-starter with the ability to “figure it out” but not afraid to ask questions.
•    You're excited about transforming an industry and building something meaningful.
•    You’re energized by working on both strategy and execution.
•    You value collaboration and take pride in shared wins.
•    You enjoy fast-paced environments and clear accountability.
•    You bring others along with positivity, curiosity, and communication.
•    Competitive, but also a team player who is fun, energetic, and super coachable.
•    No stranger to playing hard and working harder while treating others with respect and dignity.

Our Advantage

If you’re asking yourself “what are the perks of working with us?” Don’t worry. We’ve got you covered.

•    We are a Best Places to Work recipient — because we understand the meaning of work hard, play hard! 
•    You’ll get some skin in the game with employee equity.
•    We stand behind and celebrate our core values.
•    There’s transparent communication from the top down.
•    You’ll have a collaborative, smart, and forward-thinking team to share ideas with.
•    You’ll have a direct, meaningful impact as we scale.
•    You’ll experience a culture filled with opportunities to connect in-person and virtually.
•    We have a casual dress code. 
•    We offer hybrid and remote work schedules.
•    And we’ve got you covered in all the most important benefits: health, 401k match, wellness, disability, employee discounts, time away — and more!

Our Commitment to You

Be yourself. Always.
We want you to apply even if you do not meet every requirement. We are committed to building an inclusive, varied culture that welcomes, promotes, supports, and celebrates the diverse backgrounds of our employees. It is what drives innovation, ignites creativity, and ultimately gives us a competitive advantage. 
We want you to be you — because how boring would life be if we were all the same?

About Us

Create Membership Plans that Patients and Providers Love
As everyone knows, dental health is critical to overall health. Unfortunately, dental insurance is too complicated, too confusing, and too expensive for dentists and patients alike. As a result, 40% of US consumers do not have dental coverage, 50% of US consumers do not visit a dentist each year, and dentists continue to struggle with practice success while managing complicated insurance plans with low reimbursement fees, coverage limits and claims denials.
 
Company Overview

Our mission is to make professional oral care accessible to everyone with a membership model that patients and providers love. 
We are doing something about this. We connect dentists directly with patients to eliminate the inefficiency, cost, and hassle of workarounds. Using our cloud-based platform, dentists easily design, implement, and grow a successful membership plan with their own dental care plans, offering them directly to patients. The result is affordable, comprehensive dental coverage that works for dental practices and enables patients to get the professional oral care they need.
As the established leaders in the dental membership space, Kleer and Membersy support a combined footprint of over 20,000 dentists and millions of patients across all 50 states, and cover the entire spectrum of dental practices, from independent solo practices to the largest DSOs in the country. 

Kleer and Membersy came together in 2024 to provide an unmatched dental membership solution and experience. Leveraging their complementary strengths, industry expertise, and scale, Kleer and Membersy will create significant value for DSOs, independent dental practices, and their patients by expanding access to care for all uninsured and underinsured Americans, including more than 76 million adults without dental insurance.

Equal Opportunity Employer

We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived  race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Abilities required

These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job. Reasonable accommodation can be provided to enable people with disabilities to perform the described essential functions of the job.

While performing the responsibilities of the job, the employee is required to talk and listen. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, and reach with arms and hands. Vision abilities required by this job include close vision, including intensive computer usage.