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PR Director EMEA

Amsterdam

우리는 게이머의 로망을 실현하기 위해, 누구도 가지 않는 길을 갑니다.
예상을 뛰어넘는 과감한 상상력과 기술로, 전 세계 팬들이 잊지 못할 세상을 만들기 위해 담대하게 도전하고 개척합니다.  

We pioneer the path to players' dreams.
With bold imagination and breakthrough technology, we create unforgettable worlds for fans across the globe.

 

About KRAFTON

We are KRAFTON – a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. Since the release of our flagship title – PUBG: BATTLEGROUNDS – in 2017, it has become one of the highest-selling video games of all time with over 70 million copies sold. Our Amsterdam office is home to KRAFTON Europe, with several key product and publishing teams focused on Western markets based here, along with our Esports team. It is also home to the Black Budget development team, who are busy working on our upcoming new title.

About the Team
The Global Communications Department at KRAFTON shapes and amplifies the company’s global narrative, ensuring its distinctive creativity and portfolio of games are consistently and effectively represented across international markets. The team leads strategic communications, media engagement, and storytelling efforts that elevate KRAFTON’s brand equity and support the growth of its platforms, services, and global fan base. Working closely with studios and cross-functional teams, the Global Communications Department reinforces KRAFTON’s position as a leading creator of innovative and high-quality gaming experiences worldwide.

About the Role
KRAFTON is seeking a PR Director, EMEA to lead communications strategy and execution across the EMEA region, driving KRAFTON’s corporate and game narratives while strengthening the company’s brand presence and reputation across diverse markets.

This role will be responsible for developing and executing regional PR strategies in alignment with global communications direction. The PR Director will serve as the key communications lead across EMEA, working closely with regional teams, agencies, and media while partnering with global headquarters to ensure consistency in messaging and storytelling.

The role requires both strategic leadership and strong regional expertise, combining deep understanding of EMEA’s diverse media landscape with the ability to execute high-impact, multi-market communications initiatives.

The position is based in Amsterdam and reports to the Head of Global Communications in Korea.

Responsibilities

  • Develop and execute EMEA communications strategies aligned with KRAFTON’s global communications framework, strengthening brand equity and regional market presence.
  • Lead regional storytelling and PR initiatives that elevate KRAFTON’s corporate reputation and game portfolio across EMEA markets.
  • Build and maintain strong relationships with top-tier media, platforms, and industry stakeholders across key EMEA markets.
  • Act as the primary communications lead for EMEA, ensuring alignment between HQ messaging and regional execution across multiple countries.
  • Manage and oversee regional PR agencies and partners, ensuring strategic alignment and high-quality delivery across markets.
  • Collaborate with internal stakeholders, including studios, publishing, marketing, and regional teams, to support major announcements, launches, and campaigns.
  • Monitor regional media trends, cultural dynamics, and public sentiment, providing insights to inform communications strategy and risk management.

Qualifications

  • Significant experience in public relations, corporate communications, or related fields, with significant experience across EMEA markets.
  • Strong understanding of EMEA media landscapes, including both pan-regional and key local markets (e.g., UK, Germany, France).
  • Proven experience leading multi-market PR strategies and campaigns across Europe and broader EMEA regions.
  • Experience managing regional PR teams, agencies, and cross-functional stakeholders across multiple countries.
  • Ability to translate global messaging into locally relevant narratives across diverse cultural and market contexts.
  • Strong stakeholder management skills, with the ability to work effectively across global and regional teams.
  • Fluency in English; additional European language(s) are a plus.

Preferred Qualifications

  • Experience in the gaming, entertainment, or technology industries.
  • Experience working in global organizations, collaborating with international teams and aligning communications across regions.
  • Experience supporting major product launches or corporate announcements across multiple EMEA markets.
  • Experience in media, journalism, or editorial roles, with strong understanding of newsroom dynamics and storytelling.

What we offer:

  • A competitive salary
  • An allowance to cover the Dutch mandatory health insurance
  • 25 paid + 4 extra paid working days off a year
  • Relocation package
  • Pension scheme
  • A commuter allowance
  • Lunch allowance and a range of snacks & drinks
  • Health and Wellness allowance
  • Full assistance with visas and the 30% ruling applications when the candidate is eligible


More about our Amsterdam office…

Our office is situated in the Amsterdam Zuid area, a buzzing business hub in the southern part of the city.
Close to our office you can find a broad choice of cuisine – such as the iconic Market 33 Food Hall, offering vibrant social settings. 
Also, nearby is one of the main public transportation hubs – Amsterdam Zuid train, metro, tram & bus station, bringing the city’s highlights close, be it one of the many museums, canals, parks, or culinary experiences you are interested in.
Likewise, our Amsterdam team reflects the city’s diverse atmosphere – being mainly expats, we currently represent more than 40 different nationalities, and we are still expanding our team!

 

We welcome all applications!

We are proud to have such a multicultural environment and we strive to create a safe, inclusive, and harmonious atmosphere for everyone to thrive in. We invite applications from all genders, sexual orientations, races, colors, religions, and ages.

If this sounds like a good fit for your skills and experience, then apply right away!

 

 

아래 안내 사항을 확인해주세요!

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  • 지원서 내용 중 허위사실이 있는 경우에는 합격이 취소될 수 있습니다.
  • 5개월의 수습기간을 적용합니다. 회사는 수습기간에 대한 평가 결과에 따라 본채용을 거부할 수 있으며, 수습기간 중이라도 중간평가 결과에 따라 수습기간을 조기 종료하고 본채용을 거부할 수 있습니다. 수습기간 내 고용형태 및 급여 조정은 없습니다. 
  • 채용 전형 중 궁금하신 사항은 크래프톤 채용 FAQ 내에서 확인하실 수 있습니다.

 

BE BOLD, LEARN AND WIN! 크래프톤의 성장과 도전의 스토리를 알아가고 싶다면? 

Please check the information below

  • Those eligible for an affirmative action program such as individuals with disabilities or with distinguished service to the state will be given hiring preference according to relevant laws
  • False statements in your resume may lead to the withdrawal of the employment offer
  • A 5-month probationary period applies. Based on the mid-term evaluation, employment may be terminated early or not continued. No changes in employment type or salary during this period.
  • Please contact career@krafton.com for other inquiries

BE BOLD, LEARN AND WIN! Would you like to explore KRAFTON’s growth and adventure stories?

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※ KRAFTON refers to KRAFTON, Inc and its subsidiary and affiliated entities that provide and develop games and services under different studios. If you want to see the list of affiliated studios please visit HERE.