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Sales Category Analyst

West Chester, PA

Lasko Products, a market leader in home comfort products for over 100 years, is looking to add a Sales Category Analyst to our West Chester, PA corporate headquarters.

The Sales Category Analyst will support our growing Sales organization.  This role will be a key analytical partner to Sales, Marketing, Supply Chain, and Finance — driving actionable insights that strengthen category performance, improve retailer partnerships, and unlock growth opportunities.

Position Summary

The Sales Category Analyst is responsible for analyzing syndicated data, retailer POS trends, internal sales performance, and competitive activity to provide actionable category insights. This individual will help translate complex data into clear recommendations that influence assortment, pricing, promotions, shelf placement, and go-to-market strategies.

This role is ideal for someone who thrives in a fast-paced environment, enjoys storytelling with data, and wants exposure to cross-functional decision making within a dynamic consumer products organization.

Key Responsibilities

Category & Market Analysis

  • Analyze syndicated data (IRI, Nielsen, Circana, etc.) to identify category trends, market share movement, and competitive dynamics
  • Monitor POS data and shipment trends to assess retailer performance and identify growth opportunities
  • Develop retailer-specific category insights to support joint business planning conversations
  • Track promotional effectiveness and recommend optimization strategies

Sales Support & Retailer Insights

  • Support the Sales team with pre-line review analysis, assortment recommendations, and performance recaps
  • Build category scorecards and executive dashboards
  • Assist in preparation of customer presentations with data-backed insights
  • Partner with Key Account Managers to identify whitespace opportunities and distribution gaps

Forecasting & Performance Reporting

  • Develop and maintain sales performance dashboards (weekly, monthly, seasonal)
  • Analyze variance to forecast, prior year, and budget
  • Support demand planning discussions by providing insights into sell-through trends
  • Assist in post-season analysis for heaters, fans, and air purifier categories

Cross-Functional Collaboration

  • Partner with Marketing on product launches, pricing strategy, and promotional planning
  • Collaborate with Supply Chain and SIOP teams to align demand signals with inventory strategy
  • Support Finance with revenue forecasting and margin analysis

Qualifications

 Required

  • Bachelor’s degree in Business, Marketing, Finance, Analytics, or related field
  • 2–5 years of experience in category management, sales analytics, business intelligence, or CPG analytics
  • Experience working with syndicated data (Circana/IRI/Nielsen)
  • Advanced Excel skills (pivot tables, lookups, data modeling)
  • Strong analytical and problem-solving skills
  • Ability to synthesize large data sets into executive-level insights
  • Strong communication and presentation skills

Preferred

  • Experience in consumer packaged goods (CPG) or durable goods
  • Familiarity with retailer portals (Walmart Retail Link, Target Partners Online, etc.)
  • Experience with Power BI, Tableau, or other visualization tools
  • Understanding of seasonal product categories

About Lasko Products

 Better Air Starts Here. 

Lasko Products is the leading air solutions brand with a reputation for reliable products, peak performance, and perpetual innovation – our commitment to our customers for over a century. Founded in 1906 by Henry Lasko in Philadelphia, Lasko has evolved for over a century to become the global leader in air solution products. From our roots in small appliances, fans, and portable heaters, we’ve grown to become the leading home comfort company while maintaining our unwavering commitment to quality and value. Today, Lasko stands as a symbol of innovation, offering consumers around the world high-performance products; portable fans, heaters, air purifiers, humidifiers, and home ventilation solutions. Our well-known brands, such as B-Air, Air King, and Guardian Technologies, serve both consumer and commercial markets across North America and internationally. As an American company, we take pride in upholding the spirit of hard work, trust and accessibility, ensuring that Lasko remains available to all, for generations to come. Headquartered in West Chester, Pennsylvania, with manufacturing and distribution facilities nationwide, Lasko continues to set the standard in the air solutions category for another 100 years.  

Lasko’s mission is to enhance lives by creating comfortable environments with innovative products you can trust.  

The company’s success is based on Five Core Values: 

Be Bold 

  • Challenge the status quo 
  • Courageously pursue the impossible  
  • Reject mediocrity

 Be Together 

  • Work together for success 
  • Drive trust and candor with each other  
  • Prioritize "We" before "I" 

  Be A Leader 

  • Lead with personal conviction  
  • Inspire each other to deliver high- quality results 
  • Leverage resilience and agility to drive excellence 

 Be Accountable  

  • Consistently deliver to our customers  
  • Embrace commitments as a contract  
  • Take pride in our actions 

 Be The Change  

  • Demonstrate a passion to win  
  • Make a difference at work in our communities  
  • Step forward and take initiative 

Why Join Lasko?  

At Lasko, we believe people do their best work when they’re supported ---- personally and professionally. That’s why we offer flexible hours and a hybrid work schedule for our corporate team, promoting employees to balance life and work in a way that fits their lifestyle. Our dog-friendly corporate headquarters adds a fun, welcoming atmosphere, while our competitive salaries with bonus potential recognize and reward your contributions. We also offer a comprehensive benefits package that includes a strong 401(k) match, wellness incentives, and robust health coverage. Join Lasko and be part of a legacy of innovation – at a company that values flexibility, growth, and a culture where you can thrive. 

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