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Manager, AI & Sales Analytics

West Chester, PA

Lasko Products, a market leader in home comfort products for over 100 years, is seeking a Manager, AI & Sales Analytics.

The Manager of AI & Sales Analytics is responsible for transforming data into decisions that drive revenue, margin, and execution. This leader will build and own the analytics, forecasting support, and AI capabilities that enable the Sales, Strategy, and Business Unit teams to operate with speed, precision, and accountability.

This is not a reporting role. This role defines how we measure the business, how we predict outcomes, and how we optimize decisions across pricing, promotions, forecasting, and customer strategy.

They will work directly with the VP of Sales Strategy & Business Development, Sales Operations, Finance, and eCommerce leadership to embed analytics and AI into daily commercial execution.

Core Responsibilities

Commercial Analytics & Insights

  • Build and own the commercial analytics framework across all channels
  • Develop standardized dashboards and KPIs for:
    • Revenue, margin, and trade spend
    • Customer and channel performance
    • Forecast accuracy and bias
  • Deliver actionable insights, not just reporting, to support decision-making

Forecasting & Demand Intelligence

  • Partner with Sales Operations to improve forecast accuracy and reliability
  • Build models that identify:
    • Demand drivers
    • Forecast risk and opportunity
    • Inventory and service-level implications
  • Support development of scenario planning and “what-if” analysis

Trade Spend & Promotion Analytics

  • Measure and optimize promotional effectiveness across all channels
  • Build frameworks for:
    • ROI analysis
    • Promotion elasticity
    • Incremental vs baseline performance
  • Identify opportunities to improve trade efficiency and margin

Pricing & Customer Financial Analytics

  • Support pricing strategy through:
  • Elasticity modeling
  • Competitive benchmarking
  • Margin analysis
  • Build customer P&L tools that enable better investment decisions
  • Partner with Finance to ensure alignment between commercial decisions and financial outcomes

AI Integration & Capability Development

  • Lead integration of AI tools into the Sales organization
  • Identify high-impact use cases, including:
  • Forecast automation and improvement
  • Retailer-specific insights and reporting
  • Competitive intelligence
  • Sales productivity tools (automated reporting, summaries, recommendations)
  • Evaluate and implement platforms that improve speed and quality of decisions

Category, Market & Competitive Intelligence

  • Analyze category trends, market share, and competitive dynamics
  • Support PLR development with data-driven insights and recommendations
  • Identify whitespace opportunities and emerging trends

Business Development Support

  • Support the Business Development pipeline with:
    • Market sizing
    • Financial modeling
    • Opportunity prioritization
  • Help quantify the value of new channels, partnerships, and international expansion

Cross-Functional Collaboration

  • Partner with:
    • VP Sales Strategy & BD (strategic priorities and frameworks)
    • Sales Operations (forecasting and execution)
    • Finance (margin, trade, and financial alignment)
    • eCommerce (digital analytics and performance optimization)
  • Ensure consistent data definitions, metrics, and reporting across teams

What Success Looks Like

  • Forecast accuracy improves materially and becomes predictable
  • Trade spend is measurable, optimized, and tied to ROI
  • Pricing decisions are data-driven and consistent across channels
  • Leadership has clear, real-time visibility into business performance
  • AI tools are actively used by the Sales team to improve productivity and decision-making
  • PLRs and customer strategies are grounded in strong analytics
  • Business Development decisions are supported by rigorous data and financial modeling

Qualifications:

  • Bachelor’s degree in Business, Finance, Economics, Data Science, or related field (MBA preferred)
  • 8–12+ years of experience in sales analytics, commercial strategy, or revenue management (CPG/consumer preferred)
  • Proven ability to build and own commercial analytics frameworks that drive pricing, promotion, and forecasting decisions
  • Deep understanding of P&L drivers (revenue, margin, trade spend, pricing)
  • Strong experience with forecasting, demand planning inputs, and scenario modeling
  • Expertise in trade spend optimization, promotional ROI, and pricing/elasticity analytics
  • Experience leveraging POS and syndicated data (Circana/Nielsen/IRI) to generate actionable insights
  • Demonstrated experience integrating AI/automation tools into business workflows
  • Advanced proficiency in Power BI/Tableau, Excel, and SQL (Python a plus)
  • Strong cross-functional leadership and ability to influence senior stakeholders with data-driven insights

 

 

About Lasko Products

 Better Air Starts Here. 

Lasko Products is the leading air solutions brand with a reputation for reliable products, peak performance, and perpetual innovation – our commitment to our customers for over a century. Founded in 1906 by Henry Lasko in Philadelphia, Lasko has evolved for over a century to become the global leader in air solution products. From our roots in small appliances, fans, and portable heaters, we’ve grown to become the leading home comfort company while maintaining our unwavering commitment to quality and value. Today, Lasko stands as a symbol of innovation, offering consumers around the world high-performance products; portable fans, heaters, air purifiers, humidifiers, and home ventilation solutions. Our well-known brands, such as B-Air, Air King, and Guardian Technologies, serve both consumer and commercial markets across North America and internationally. As an American company, we take pride in upholding the spirit of hard work, trust and accessibility, ensuring that Lasko remains available to all, for generations to come. Headquartered in West Chester, Pennsylvania, with manufacturing and distribution facilities nationwide, Lasko continues to set the standard in the air solutions category for another 100 years.  

Lasko’s mission is to enhance lives by creating comfortable environments with innovative products you can trust.  

The company’s success is based on Five Core Values: 

Be Bold 

  • Challenge the status quo 
  • Courageously pursue the impossible  
  • Reject mediocrity

 Be Together 

  • Work together for success 
  • Drive trust and candor with each other  
  • Prioritize "We" before "I" 

  Be A Leader 

  • Lead with personal conviction  
  • Inspire each other to deliver high- quality results 
  • Leverage resilience and agility to drive excellence 

 Be Accountable  

  • Consistently deliver to our customers  
  • Embrace commitments as a contract  
  • Take pride in our actions 

 Be The Change  

  • Demonstrate a passion to win  
  • Make a difference at work in our communities  
  • Step forward and take initiative 

Why Join Lasko?  

At Lasko, we believe people do their best work when they’re supported ---- personally and professionally. That’s why we offer flexible hours and a hybrid work schedule for our corporate team, promoting employees to balance life and work in a way that fits their lifestyle. Our dog-friendly corporate headquarters adds a fun, welcoming atmosphere, while our competitive salaries with bonus potential recognize and reward your contributions. We also offer a comprehensive benefits package that includes a strong 401(k) match, wellness incentives, and robust health coverage. Join Lasko and be part of a legacy of innovation – at a company that values flexibility, growth, and a culture where you can thrive. 

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