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Paid Media Manager

Boston, MA

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

Do you thrive on executing high-performing paid influencer campaigns? Are you passionate about harnessing the power of influencer marketing and paid media tactics to achieve ambitious goals? Are you intellectually curious about the “why” behind consumer behaviors? If so, then we want to hear from you!

We are seeking a high-energy, results-oriented, data-driven Paid Media Manager to join our rapidly growing paid social team. In this critical role, you will be responsible for executing comprehensive multi-channel marketing programs that generate brand awareness, increase consideration, and drive sales directly within paid social advertising platforms for Later Influence customers across a variety of industries.

This role will work closely with the Senior Paid Strategist. The ideal candidate has a proven track record of executing influencer content with paid amplification and experience holistic content reporting (i.e., bifurcating organic and paid performance).

What you'll be doing:

Ad Trafficking & Management:

  • Building on your proven track record of hands-on-keyboard experience executing influencer content, take full ownership of all ad campaign execution and trafficking across Meta, TikTok, and YouTube.
  • Efficiently manage and optimize all active ad campaigns to maximize budget and surpass campaign goals.

Holistic, Data-Driven Reporting:

  • Keep a regular pulse on campaign performance with weekly reports delivered internally and externally to customers.
  • Continuously share the “why” behind performance, digging into what influenced performance (e.g., content type/length, creative themes/elements, post copy, ad targeting, etc.).
  • Collaborate with internal teams to bifurcate paid and organic performance on influencer content to deliver holistic performance to both internal teams and externally to customers.

Nurture Trust & Collaboration:

  • Understand that the best path to customer and campaign success is by learning from peers and working together to generate best-of-their kind influencer campaigns.
  • You will place a premium on nurturing trust and collaboration, positioning yourself and the paid social team as both experts and active participants in growth, not as a roadblock to success.

Thought Leadership & Best Practices:

  • Have an inquisitive mind and always eager to learn the latest industry trends and opportunities for expanding paid execution platforms or tactics.
  • Keep up to date with paid best practices across paid social channels (Meta, TikTok, YouTube, Snap).

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

  • 4+ years of experience executing, managing, and reporting on influencer advertising campaigns directly within Meta, TikTok, and YouTube advertising accounts/platforms.
  • Additional experience activating paid influencer campaigns on Snap preferred but not required.
  • Strong project management skills + ability to manage and track time across projects effectively.
  • Detail-oriented with strong analytical skills to interpret data and generate actionable insights.
  • Inquisitive mind with a strong knowledge of the creator industry and emerging trends.
  • Previous customer success experience preferred, or have a demonstrated ability to act as a trusted advisor.

How you work: 

  • You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. 
  • Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
  • Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics. 
  • Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
  • You share insights to help the team stay ahead and make informed decisions.
  • You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you. 
  • You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration. 

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$85,000-$100,000 USD

 

#LI-Hybrid 

Where we work

We have hubs in Boston, MA; Vancouver, BC; Toronto, ON; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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