Senior Marketing Operations Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

We’re looking for a Senior Marketing Operations Manager to serve as the connective tissue between our marketing technology, data, and strategy. Reporting to the VP of Revenue Operations, you’ll own the systems, processes, and insights that power how Later’s marketing engine runs — from campaign execution to attribution modeling and revenue analysis.

This is a high-impact role for a technically fluent, strategically minded operator who can architect the right systems, build scalable processes, and enable smarter, faster marketing decisions. You’ll be hands-on in Marketo and Salesforce, helping to ensure our Marketing system stack inclusive of Marketo, HubSpot, Salesforce, Segment, GA4 works as one unified ecosystem, and evolve the data infrastructure and operational discipline that drive growth across Marketing, Sales, and Services.

What you'll be doing:

Strategy

• Act as the operational architect for Marketing — designing systems, processes, and workflows that improve efficiency, visibility, and performance across the funnel.
• Partner with Marketing and RevOps leadership to align on data strategy, attribution modeling, and budget optimization.
• Translate business objectives into scalable marketing operations frameworks that support pipeline, revenue, and customer lifecycle goals.

Technical/ Execution

• Own and optimize the Core Marketing system Marketo — ensuring data flows accurately and tools are properly integrated.
• Support large cross-functional initiatives (e.g., migrations, system integrations, marketing-to-sales handoff optimizations).
• Contribute to lead scoring, lifecycle management, and campaign taxonomy to drive consistency and reporting accuracy.
• Manage and execute marketing automation programs for email nurtures, webinars, gated content, and multi-channel campaigns.
• Lead the daily administration of Marketo, managing users, roles, campaign structures, and naming conventions.

Team / Collaboration

• Partner closely with Demand Gen, Brand, Product Marketing, and Customer Success to ensure campaigns launch efficiently and accurately.
• Collaborate with RevOps, Sales Ops, and Data Engineering to align on CRM processes, reporting, and attribution frameworks.
• Serve as a trusted advisor to marketers on campaign best practices, process design, and tool adoption.
• Mentor junior team members and cross-functional peers, with potential to grow into people leadership within 6–12 months.

Research/Best Practices

• Stay ahead of evolving MarTech trends, integrations, and automation strategies to keep Later’s systems best-in-class.
• Continuously evaluate new tools, vendors, and data enrichment solutions that can improve scalability and insight quality.
• Document processes, create internal playbooks, and drive operational excellence across the marketing organization.

What success looks like:

Within the first 6–12 months, success will look like:

• A well-documented MarTech ecosystem where Marketo, Salesforce, and HubSpot are Well integrated and new use cases for Marketo are identified, fully integrated, and functioning seamlessly.
• Standardized campaign frameworks and taxonomies that enable consistent reporting and measurement across all marketing channels.
• Accurate, trusted marketing data that drives confident decision-making and clear ROI visibility.
• Faster, more reliable campaign and Event lead execution across Marketing — powered by automation, streamlined processes, and operational discipline.
• Recognition as a trusted strategic partner to the VP of Revenue Operations, VP of Demand Generation and the broader marketing leadership team.

What you bring:

• 6+ years of experience in Marketing Operations, Revenue Operations, or Growth Operations within a SaaS or high-growth environment.
• Proven expertise in marketing automation administration (Marketo required) and CRM systems  such as Salesforce, HubSpot,.
• Strong command of data management and integration tools (e.g., Segment, GA4, and cross-platform orchestration.
• Experience designing and maintaining lead scoring models, campaign taxonomies, and lifecycle frameworks.
• Deep understanding of marketing data hygiene, normalization, and attribution methodologies.
• Analytical mindset with the ability to connect operational metrics to business outcomes and influence strategy through insight.
• Exceptional collaboration and communication skills — able to work fluidly across Marketing, Sales, Data, and Finance.
• Curious, proactive, and solution-oriented: you thrive on improving systems and finding smarter ways to work.
• Bachelor’s degree in Business, Marketing, Data, or a related field (or equivalent experience).

How you work: 

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$ 132,000  - 142,000 USD

#LI-Hybrid 

Where we work:

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility:

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.