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Influencer Marketing Coordinator

New York, New York, United States

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About the Role

Later is seeking an Account Coordinator to join our Influencer Marketing Services team. In this role, you’ll support the execution of influencer campaigns for leading brands, ensuring that every campaign runs smoothly, delivers measurable impact, and strengthens Later’s reputation for best-in-class service.

This is an opportunity to build deep expertise in influencer marketing, gain hands-on experience with the Later Influence™ platform, and contribute to campaigns that drive real business outcomes. You’ll partner closely with internal teams, influencers, and clients — learning how to balance execution excellence with strategic thinking in a fast-paced, high-growth environment.

What You’ll Do

Strategy

  • Support the development of influencer campaign strategies, using data-driven insights to recommend talent, channels, and formats.

  • Act as the voice of the influencer, sharing feedback that improves the creator experience and strengthens campaign performance.

Technical / Execution

  • Build and execute influencer campaigns with precision — from brief creation and sourcing to contracting, product fulfillment, and reporting.

  • Manage influencer relationships during campaigns, ensuring they have the tools, guidance, and support needed to deliver quality content.

  • Monitor campaign performance and provide timely reporting, surfacing insights and opportunities for optimization.

  • Leverage internal project management tools to keep campaigns on track, documented, and measurable.

Team / Collaboration

  • Communicate proactively with internal and external stakeholders, ensuring clarity on campaign progress, performance, and next steps.

  • Partner with Customer Success, Sales, and Product teams to ensure campaigns align with client goals and platform capabilities.

Research & Best Practices

  • Analyze campaign execution with a critical eye, providing recommendations that improve outcomes and efficiency.

  • Stay sharp on industry trends and platform updates, evolving best practices and contributing to team playbooks.

What Success Looks Like

  • Campaigns are executed on time, on budget, and with measurable ROI.

  • Influencers and clients view you as a trusted, reliable partner throughout campaigns.

  • Campaign reporting highlights clear wins and actionable learnings.

  • You grow in confidence and independence, taking on more ownership as your expertise deepens.

  • You contribute to team best practices and help raise the standard of campaign execution at Later.

What You Bring

  • 1–2 years of experience in influencer marketing, digital campaigns, or client services.

  • Agency or high-growth SaaS experience preferred.

  • Proven ability to deliver in a customer-facing role with professionalism and confidence.

  • Strong organizational and project management skills with attention to detail.

  • Excellent relationship-building and communication skills with internal and external stakeholders.

  • A passion for the creator economy, influencer innovation, and emerging social trends.

How You Work 

  • Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
  • Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
  • Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
  • Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
  • Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
  • Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity. 

Our approach to compensation:

We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$55,000 - 62,000 USD plus bonus potential

#LI-Remote

Where we work:

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility:

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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