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Social Media Content Creator

Boston, MA

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

We're looking for a social-first content creator who lives and breathes the creator economy to join our team at Later. Reporting to the Director, Social Media & Influencer, you'll be a driving force behind Later's social presence across all platforms. This role is a unique opportunity to build on our existing community of marketers and creators, analyze what makes great creators, brands, and their collaborations tick, and position Later as the ultimate authority in the creator and influencer space.

This role is perfect for someone who wants to be at the forefront of creator economy conversations while helping shape how one of the leading social media platforms shows up online. You'll have the opportunity to create content that millions of creators and brands engage with, analyze what makes the most successful creator collaborations work, and build Later into the definitive voice in this space.

What you'll be doing:

Content Creation

  • Develop scroll-stopping social content primarily across Instagram, TikTok, LinkedIn, and YouTube, along with Threads, Pinterest, Facebook, and X, that not only showcases Later's tools but establishes us as the voice of the creator economy
  • Script, produce, and star in short-form video content that breaks down trends, analyzes successful brand collaborations, and provides actionable insights our audience can't get elsewhere
  • Transform Later's brand voice into distinct platform-specific content that feels native to each environment
  • Apply your editorial eye to craft visuals that stand out in crowded feeds (basic photo and video editing skills required)

Community Building & Creator Relationships

  • Be a face and personality of Later's online presence, interacting with our community in a way that feels authentic and builds genuine connections
  • Proactively cultivate relationships with creators, brands, and industry leaders through strategic engagement
  • Identify and execute collaboration opportunities that extend Later's reach into new marketer and creator communities
  • Track community sentiment and spot emerging conversations we should be part of

Trend Intelligence & Cultural Navigation

  • Live at the intersection of social platform changes, creator trends, and marketing innovation
  • Translate your obsessive knowledge of what's working in the creator economy into actionable content opportunities for Later
  • Conduct deep-dive analyses of successful campaigns, creator collaborations, and viral moments that our audience can learn from
  • Constantly identify emerging formats and approaches before they hit mainstream

Performance Insights & Strategy Evolution

  • Track and interpret key performance metrics to continuously refine our approach
  • Identify content patterns that drive measurable growth and engagement
  • Contribute strategic insights based on platform algorithm changes and audience behavior shifts
  • Help design A/B tests that elevate our content strategy to new heights

Cross-Functional Impact

  • Partner with creative and marketing teams to ensure Later's social presence amplifies the brand and broader business initiatives
  • Bring social-first thinking to integrated campaign planning and execution
  • Share social media and creator economy insights with the wider organization to inform product and content decisions

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

  • Creator mindset: You don't just follow social trends; you understand why they work and how (and when) to adapt them for brands.
  • Platform fluency: 2-3+ years creating social content professionally across multiple platforms with proven results. You can speak the distinct language of each platform.
  • Camera confidence: Comfortable and authentic on camera—you can translate complex ideas into engaging video content where you serve as the presenter.
  • Creator economy obsession: You can name the top creators in multiple niches, explain why certain collaborations succeeded while others failed, and spot patterns in the evolving influencer landscape.
  • Editorial thinking: Strong writing skills with the ability to craft sharp short-form copy that drives engagement.
  • Visual instincts: Basic photo and video editing abilities with an eye for what stops thumbs from scrolling (you’ll have the opportunity to partner closely with our in-house creative team for more advanced asset development). Bonus points for experience with Figma.
  • Analytical approach: You understand how to report, measure success, and optimize based on data.
  • Tool proficiency: Experience with social media management tools (Later experience is a plus!)
  • Collaboration skills: You thrive in creative teams and know how to both give and receive feedback effectively.

How you work: 

  • You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. 
  • Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
  • Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics. 
  • Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
  • You share insights to help the team stay ahead and make informed decisions.
  • You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you. 
  • You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration. 

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$80,000 - 90,000

 

#LI-Hybrid

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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