Events & Marketing Coordinator

Company Overview:

Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers (OEMs), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Cart industries. Lightspeed’s Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rentals, accounting, and Customer Relationship Management (CRM). When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For nearly 40 years, Lightspeed has been empowering 4,500+ dealers across North America with the tools and technology they need to manage their dealerships.

The Events & Marketing Coordinator is pivotal in leading the planning and execution of live and virtual events while supporting broader marketing initiatives. This role is essential in enhancing Lightspeed's presence across industries, including Powersports, RV, Marine, and Trailer, and delivering impactful experiences for our customers and partners.

The ideal candidate will bring an enthusiastic approach coupled with strong event coordination skills, marketing expertise, and a creative mindset to manage tradeshows, webinars, OEM meetings, and Lightspeed’s user conference. This is a dynamic position that requires balancing event planning with marketing coordination, ensuring brand consistency and customer engagement.

What you'll do:

• Lead the organization of tradeshows, webinars, OEM meetings, and Lightspeed’s user conference, from concept to execution.
• Work closely with internal teams, external vendors, and partners to ensure all event details align with business objectives.
• Coordinate venue selection, vendor negotiations, registration, AV setup, and other event logistics.
• Develop promotional strategies to drive attendance and engagement, leveraging email campaigns, social media, and digital advertising.
• Monitor event budgets and timelines, ensuring events are delivered on schedule and within budget.
• Analyze post-event performance, gather attendee feedback, and recommend improvements for future events.
• Assist in developing event-related marketing materials, including brochures, email templates, landing pages, and social media graphics.
• Ensure all marketing collateral aligns with Lightspeed's branding guidelines and tone.
• Support broader marketing campaigns by creating visuals, tracking performance metrics, and reporting on results.
• Stay current on industry trends and propose creative strategies to enhance Lightspeed’s marketing efforts.
• Prepare marketing reports by collecting, analyzing, and summarizing sales data.
• Monitor and analyze marketing campaign performance metrics, providing insights and recommendations for improvement. Setup tracking systems for marketing campaigns and online paid digital campaigns.
• Manage the Marketing SharePoint team site. Assist in the maintenance of digital assets; graphics, dealer photos, marketing collateral and print ads.
• Support the Lightspeed print ads by managing all ad resizing and UTM tracking.

What you'll have:

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field preferred.
• Proven experience in event planning and marketing, with a strong portfolio of successful events.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Exceptional communication and interpersonal skills to work effectively with diverse teams.
• Experience with tools like Salesforce, HubSpot and virtual event platforms is a plus.
• Self-starter attitude with a passion for creating impactful events and drive event traffic.
• Experience with Canva, Microsoft Office (Excel, PowerPoint, Word, Outlook), and HubSpot is highly desirable.

Inclusion and Diversity at Lightspeed:

At Lightspeed, we celebrate the uniqueness of every individual and encourage diverse perspectives. We believe that inclusion drives innovation and fosters meaningful connections. We are committed to building an environment where everyone feels valued and empowered to make an impact.

Equal Employment Opportunity Statement:

Lightspeed is an Equal Opportunity Employer and is dedicated to building a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, religion, age, disability, veteran status, or any other protected category.

Important Note:

Applicants must be authorized to work in the U.S.

Ready to apply?

Take the next step in your career—apply today and join a team where your skills will make an impact!