New

Senior Digital Retail Campaign Manager, Search & Social

Remote USA anywhere

As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest things you can drink and package it into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, sparkling mountain water, sparkling flavored water, and iced tea. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and bring clean drinking water to those in need

Reports to: Chief Media Officer 

About Us

We’re a hyper-growth beverage brand looking for a Senior Digital Retail Campaign Manager who can help us deploy our funnel funnel media strategy to turn our outstanding awareness into retail .com and Brick and mortar transactions.

 

What You’ll Do

  • Own Lower-Funnel Search Across Retail Media Networks: Architect and scale search campaigns on Amazon, Walmart Connect, KPM, Instacart Ads, Target Roundel, Kroger Precision, —driving incremental sales at every stage of the path-to-purchase.
  • Master Mid/Lower-Funnel Paid Social: Build and optimize performance-max funnels on Meta, TikTok, and Snap—prioritizing frequency and retargeting.
  • Drive Relentless Optimization: Manage bidding strategies (CPC, CTR, NTB), budget pacing, and audience segmentation across platforms; A/B test creatives 
  • Lead Cross-Functional Alignment: Partner with eComm, merchandising, and brand teams ensuring campaign execution is airtight and attribution is bulletproof.
  • Govern Budgets, Forecasts & Reporting: Own quarterly spend with ironclad forecasting, real-time pacing dashboards, and executive-ready performance recaps (incrementality, halo, MTA where applicable).
  • Anticipate Platform Evolution: Stay ahead of retail media bid algorithms, social commerce updates, proactively test new tactics and influence roadmap with first-mover wins.

Key Responsibilities

  • Oversee Liquid Death’s entire retail media search advertising strategy from start to finish through key retail media networks (Amazon, Kroger, Target, Walmart, etc.). Ability to manage both strategic planning and tactical execution with minimal oversight. Track record of not only hitting but exceeding ad sales and New To bBrand / House Hold penetration targets.
  • Oversee Liquid Death’s entire social advertising strategy from start to finish across top channels like Meta and TikTok. Ability to optimize campaigns based on target KPIs (audience targeting, conversion rate, ROAS, etc.) with oversight from the e-commerce growth manager.
  • Clear comfortability in utilizing historical campaign data and 3rd party data sources to drive campaign optimizations. Deep understanding and experience with ad automation software. Ability to articulate ad automation strategies to internal stakeholders and monitor performance for non-automation optimizations based on business needs. Expertise with Stackline preferred.
  • Ability to autonomously manage external advertising representatives with little to no oversight from their manager. Consistently challenging advertising representatives on beta test opportunities, innovative strategies, and making our ad dollars go further. 
  • Strong retail business acumen with an understanding on how advertising strategies impact brand revenue and profitability. Has demonstrated an understanding of the impact that inventory, promotions, customer experience, and other digital retail levers have on the overall advertising health of a business. 
  • Act as a thought leader as new advertising opportunities arise in the digital space. Ability to build and present an executive proposal for testing new platforms and strategies. Displays initiative in driving the business forward with minimal direction from their manager.
  • Ability to manage multi-million dollar ad budgets with minimal oversight from their manager. Comfortability to recommend movements in budget based on performance outcomes. 

 

Education & Experience:

  • Bachelors degree in Marketing or a related business field preferred 
  • A minimum of 5+ years of relatable Media Buyer experience either agency or in-house with a focus on retail media and paid social 
  • A minimum of 3 to 5 years experience managing and executing Amazon search advertising (self-service) with little oversight
  • 2+ years in managing search ads across Kroger, Walmart, Target, Google, social media, etc.
  • 2+ years managing social ads on platforms like Meta and TikTok
  • Understanding of ad formats and targeting across digital retail and social platforms (ex. Citrus Ads, Criteo, Amazon Sponsored Products, Amazon DSP, CTV, Meta, TikTok etc)
  • Experience investigating campaign performance analytics while also offering high-level strategic recommendations
  • Autonomous and proactive
  • Advanced analytical skills and problem solving capability
  • Experience working in a high growth start up environment (fast paced) preferred 
  • Domestic travel up to 10% as needed

The typical salary range for this position is: $110,000 - $130,000 

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.

 

#LI-REMOTE

#LI-EA1

At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.

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