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Director of Business Strategy, ITM

Remote - US Only

About First Due

First Due’s mission is to prevent first responder injury or death by providing fire and EMS agencies with transformative, end-to-end software solutions that empower them to run safer, smarter, and more effective operations.

Job Title: Director of Business Strategy, ITM

Location: Remote - US Only
Country: United States
Department: Business Strategy
Reports To: COO
Position Type: Full-Time
Salary: $120,000

Job Summary:

We are seeking a Director of Business Strategy to drive the success of First Due's ITM (Inspections, Testing, and Maintenance) module. 

This is a senior cross-functional leadership role responsible for coordinating efforts across Product, Sales, Marketing, and Customer Experience to ensure the business meets and exceeds goals for revenue growth, retention, compliance within relevant authorities having jurisdiction (AHJs), and market share expansion.  

While individuals may bring expertise in a specific area like sales or product, they will be expected to drive performance across all functional areas. 

Reporting directly to the COO, you will be an owner for the business performance of this product. You will help set strategy, remove blockers, build partnerships, and act as the cross-functional glue that keeps everything aligned and moving. The portfolio scope is expected to evolve as First Due grows, and the right candidate will be comfortable with — and energized by — that ambiguity. 

The ultimate goal is to grow First Due’s market share in ITM aggressively, driving toward true market leadership. 

Key Responsibilities:

Product & Market Strategy 

  • Act as the voice of the ITM business unit, providing input into product roadmap and competitive positioning.
  • Partner with Product Management to identify and prioritize feature gaps vs. competitors  

Sales & Marketing Enablement 

  • Partner with Sales leadership to track pipeline, forecast, and win/loss trends, and surface key learnings from sales to the product team to inform the roadmap.
  • Educate sales reps and leaders about ITM and create talk tracks as needed.
  • Drive GTM initiatives: case studies, webinars, trade shows, and thought leadership
  • Collaborate with Marketing to position ITM as a market leader within the broader First Due platform. This includes driving pipeline creation, creating campaign calendars, and marketing collateral, and attending conferences and events to drive awareness. 

Partnerships & Ecosystem 

  • Explore and drive GTM and solution partnerships, especially related to compliance and inspection workflows.
  • Build and manage partnerships with third-party service providers (contractors, inspectors, etc.), compliance organizations, billing partners, and other potential integration partners (particularly contractor software platforms) 

Customer Success & Adoption 

  • Partner with Implementation and Support teams to ensure customer onboarding timelines and satisfaction benchmarks are met.
  • Ensure service providers are aware of the platform, onboarded, and are using it.
  • Drive submissions compliance at implemented AHJs
  • Identify key adoption blockers across the product portfolio and drive cross-functional solutions.
  • Work with Customer Success to identify cross-sell, upsell, and expansion opportunities within existing accounts. 

Reporting & Leadership 

  • Present monthly business reviews to the CEO/COO, including progress, risks, and asks across the product portfolio.
  • Track revenue growth, retention, compliance and adoption metrics, and market penetration across each product line.
  • Act as cross-functional "glue" ensuring the full product portfolio has alignment across the organization. 

Qualifications:

  • 7+ years of experience in SaaS product strategy, business development, or GTM roles.  
  • Domain expertise in Public Safety, Fire & Life Safety compliance, or a closely related regulated industry.  
  • Proven ability to work cross-functionally across Product, Sales, Marketing, and Customer Experience.
  • Strong understanding of SaaS growth levers — ARR, retention, adoption, upsell.
  • Excellent communication skills — able to influence at the executive level and with external stakeholders.
  • Experience in competitive positioning and driving market strategy in a fast-growth SaaS environment. 

Preferred Qualifications:

  • Familiarity with NFPA standards, compliance workflows, or fire inspection industry practices.  
  • Prior experience with ITM, and AHJ compliance in public safety.
  • Experience managing or supporting partnerships with contractors, AHJs, or government entities.  
  • MBA or equivalent strategic/analytical background. 

For US-based Roles
All applicants must be authorized to work for any US employer in the United States. Locality Media LLC is unable to sponsor or transition sponsorship ownership of employment visas at this time. Hiring is contingent upon candidates successfully passing a criminal background check. As part of the I-9 verification of authorization to work in the US, Locality Media participates in E-Verify.

Physical Demands and Work Environment
This role is fully remote with minimal travel expectations at this time. Reasonable accommodation may be made to enable qualified employees and applicants to perform the essential functions as outlined above. If you require an accommodation during the interview process, please reach out to people@firstdue.com.

Working at First Due
First Due offers a comprehensive compensation and benefits package for eligible employees, including competitive pay, medical, dental, and vision coverage, FSA/HSA, 401(k), flexible PTO, a fully remote workplace, a technology stipend, opportunities for advancement, and other benefits and perks that sets our team apart. Visit www.firstdue.com to learn more.

If you are a resident of a state requiring wage transparency, please reach out to people@firstdue.com for a reasonable estimate of annual base compensation and any eligible incentive compensation. The actual compensation offered to successful candidates for roles may be higher or lower, based on non-discriminatory criteria including but not limited to relevant professional experience, geographic location, knowledge, skills, and abilities. This range will be reviewed on a regular basis.

First Due is an equal opportunity employer. We do not discriminate in any aspect of employment on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status or class. We are committed to promoting an environment of respect, acceptance, diversity and inclusivity, and equal opportunity. Discrimination and harassment of any type in any form will not be tolerated.

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