Demand Generation Manager
- Jump on a Rocketship: Since launching out of stealth mode just over 2 years ago, our team has grown from 20 to ~100 people and our customer base has 10x’ed with companies like GitHub, MongoDB and Major League Baseball!
- Build with Renowned Investor Backing: Andreessen Horowitz (a16z) backed us since the beginning and we've raised over $65m from Scale, Neo, Greg Brockman (President at OpenAI), Phil Venables (CISO at Google), and others.
- Thrive in a Unique Culture: You’ll join an early-stage company where you have actual influence on the trajectory of the company. We deeply care about our people and the philosophy we live by - check out our values here.
🌎 About the Role:
The Demand Generation Manager will drive qualified pipeline growth by designing, executing, and optimizing data-driven demand generation programs that engage cybersecurity and IT decision-makers across the buyer journey. You will be the architect of scalable campaigns that fuel our growth engine—connecting our solutions to the prospects who need them most.
✨ Your Responsibilities
- Own a pipeline-centric campaign strategy - Design, launch, and optimize multi-channel demand generation campaigns that drive high-intent leads and convert into qualified pipeline—aligned with sales goals, ICPs, and buying stages.
- Collaborate closely with Sales to align on generated leads and opps - Build a feedback loop to gain feedback on lead quality, track marketing sourced opportunity progression, and closed won attribution to determine which campaigns are actually performing.
- Optimize Campaign Performance Through Data & Insights - Track performance metrics such as MQL-to-SQL conversion rate, cost per opportunity, and pipeline contribution. Run A/B tests and continuously refine campaigns to improve funnel efficiency and ROI.
- Build and scale ABM and Nurture Motions - Align marketing and sales around key accounts to deliver personalized engagement and drive pipeline.
🙌 What We Value
We value leaders with a proven track record of building and scaling early-stage B2B brands. You’re a passionate story hunter, builder and teller. You find creative ways to build urgency for and draw attention to the companies you work for. You are a master of all channels - earned (PR), owned (blog/social), and paid (ads). With a steady ear to the ground, you find opportunities and pounce on them as they arise. You think big and push those around you to do the same. You’re a movement builder, obsessed with engaging a broad community of followers who become our biggest advocates.
Thanks for considering Lumos! We can’t wait to explore your impact and vision.
💸 Benefits and Perks:
- 💯 Remote work culture (+/-4 hours Pacific Time)
- ⛑ Medical, Vision, & Dental coverage covered by Lumos
- 🛩 Company and team bonding trips throughout the year fully covered by Lumos
- 💻 Optimal WFH setup to set you up for success
- 🌴 Unlimited PTO, with minimum time off to make sure you are rested and able to be at your best
- 👶🏽 Up to 16 weeks for expecting parents
- 💰 Wellness stipend to keep you awesome and healthy
- 🏦 401k matching plan
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